Selected Bank Women’s Day Event Planning Plans

Women’s Day is a holiday for women, and it is also a worldwide holiday. Many banks will hold some activities on that day. The following is the "Selected Bank Women's Day Event Planning Plan" compiled by me. For reference only, everyone is welcome to read. Selection of Bank Women's Day Event Planning Plans (1)

In order to celebrate the "March 8th" International Women's Day, all units of xx Bank launched the "March 8th" theme marketing campaign in conjunction with the "XX Red, Welcome Spring" theme A series of customer networking and feedback activities.

During the event, xx branch organized nearly a hundred customers to participate in the "Beautiful Life Xin Satisfaction" theme insurance salon and wealth health clinic activities. The event invited Mr. Liu Xiaorui, a core lecturer from xxx Corporation, to be the keynote speaker, and customized an insurance plan for each guest, elaborating on the advantages of insurance products that integrate high-density protection, annuity payments and value-added accounts. The interactive atmosphere was warm, and the high-quality products and meticulous services won unanimous praise from the customers present, who signed orders of intent one after another.

In order to give back to existing female customers, acquire new customers, and increase the attention of the WeChat platform, xx branch invited female customers to join in the "I Date the Goddess to Watch a Movie" movie viewing activity. On the day of the movie, the invited customers and their families watched the movie dinner carefully prepared by the branch, and actively participated in on-site card opening, QR code scanning and other activities. Customers responded enthusiastically. The activity further deepened the communication between branch employees and customers, enabled customers to establish a new understanding of the function and value of Shankar, build a good impression of the Shankar brand, and effectively consolidated the relationship between xx Bank and customers.

In addition, xx sub-branch and xx Road sub-branch carry out social activities with cosmetics and jewelry counters. Anyone who uses xx bank card to spend at xx Meijie Cosmetics store can enjoy the instant free gift event with the shopping receipt. Received a flower as a gift; a jewelry appraiser was also invited to introduce the identification and carving knowledge of Hotan jade to VIP customers, personally taught daily jewelry maintenance skills, and equipped every VIP customer present with a VIP customer jewelry maintenance card , leading customers to visit the exhibition hall and Tian Jade. The atmosphere at the event was lively, attracting a large number of customers to participate in the event. The lobby manager and financial manager introduced the superior financial products of xx Bank to customers in detail, and the effect was remarkable.

On Women’s Day this year, xx branch held a variety of customer networking activities, which not only drove the branches to increase production capacity, but also strengthened the relationship between the branch and customers, which achieved good results. Selection of Bank Women's Day Activity Planning Plans (2)

1. Introduction to Cooperating Units

None

2. Purpose of the Activity

To The purpose of the activity is to attract customers, interact with community customers, create community culture and feelings for the project, drive new and old customers, increase the popularity of our community bank, attract the attention of the customer base, and expand the influence and awareness of community banks.

3. Key points of activity content

1. Activity content

1) Somatosensory games to attract attention

In order to attract new and old customer groups Get to know my community bank, come into my community bank, this game activity is specially organized to achieve eye-catching results. Arrange a fixed period of time every week to carry out somatosensory game interactive projects at the door of my community bank (or within the scope of ability). The content and activities of this game are novel and refined, and at the same time it has a national fitness effect, which will definitely attract customers passing by, and these customers who stop must be the customer group our bank is looking for. In addition: Customers who participate in the somatosensory interactive game need to sign the event participation details registration book and leave their phone number as the source of our bank's customer information.

2) When the customer attracts a certain number of people, you can continue to carry out the prize-winning Q&A session.

Visiting customers can not only experience the fun of somatosensory games, but also participate in prize feedback for answering questions. The publicity will definitely achieve the desired effect.

2. Suggestions for communication topics

Suggestions for answering questions are as follows:

1. In what year was xx Bank established?

2. What is the business philosophy of xx Bank?

3. What are the product specifications of xx Bank’s financial products? For questions, you can choose some that are based on customer needs.

3. Publicity methods

(1) Deliver event advertisements in newspaper boxes in communities surrounding community banks;

(2) In elevators in communities surrounding community banks Post marketing activity advertisements inside and on the bulletin board;

(3) Promote activity information through WeChat;

4. Activity feedback and follow-up sales action plan

According to the activity The on-site personnel will summarize and analyze the customer's answers to questions and provide targeted services to customers. For customers who participate in game interaction, targeted in-depth digging will be conducted after the game is over.

4. Target Customer Organization

1. Target Customers

Target customers include: visiting customers from the surrounding communities of the community bank through publicity, and customers on the same day Bring old and new customers;

2. Customer organization

The new and old customers who make appointments come to our bank on the same day, and the reception staff will conduct a brief understanding and then conduct triage guidance, and the consulting customers will be brought to In the consultation area, customers participating in the game are brought to the game area to register. At the start time of the game, a fixed staff will explain the game methods and precautions, and then the interactive game and Q&A game will begin. Customers who answer the bank's questions correctly will be given exclusive souvenirs of Bohai Bank.

5. Arrangement of time and place

1. Time

Any holidays or statutory rest days after the community bank opens

2 . Location

At the door of our community bank (or within the scope of our capabilities)

6. Expense budget (please list the name, unit price, quantity, total price, etc. of each expense in detail )

xx somatosensory game console (With this equipment)

7. Analysis of expected effects

1. The expected business volume through this activity

The business volume cannot be guaranteed, and the popularity cannot be guaranteed There will definitely be a surge

2. The expected impact of this event

While the expected impact will leave a deep impression on customers, it will also significantly increase the number of outlets in conjunction with the sales of financial management and savings products. Deposits and business volume.

8. Personnel arrangement and responsibilities

1. Event planner: p>

2. Event coordinator: x person

Responsibilities: receive visiting customers and do a good job in promotion and explanation

3. Event site person in charge: x person

Responsibilities: Responsible for all the details of the day’s activities. Selection of bank Women’s Day event planning plans (3)

The spring breeze brings warmth and promotes business. Women's Day has gradually become a "marketing holiday" that attracts much attention from merchants. In order to further tap the potential of high-end female customer resources, improve the quality of professional services, and expand the service reputation of Industrial Bank, Industrial Bank Shijiazhuang Branch has carefully formulated a plan from x, x to x The "March 8th Festival" series of marketing activities plan on October Through aggressive and careful planning, comprehensive use of outlet layout, interactive marketing and other marketing methods, the bank sent the warmth and splendor of the festival to the majority of female customers, allowing customers to experience Industrial Bank’s thoughtful and personalized services.

Since the xx branch aims to meet the diversified financial needs of customers, it invites more than , participate in various activities with rich content such as discounts, shopping draws, professional shopping guides, etc. During the festival, the branch mobilizes business backbones to promote personal finance, safe card use, anti-counterfeiting and other financial knowledge to customers on the tour bus, and answer merchants’ questions Provided more than x consultations on various issues to maximize the financial service experience of high-end customers and was praised by customers.

The xx Street Branch has carried out a number of women-only activities, including lectures on caring for women, meridian weight loss experience activities, etc. The branch invited senior lecturers from beauty salons to teach female customers about women's health care, and also provided free manicures for customers; during the interspersed health lectures, free customized services were provided for VIP customers based on the customer's risk tolerance and the current macroeconomic environment. Gold investment plan and financial planning for xx.

xx Sub-branch, xx Sub-branch, and xx Sub-branch carried out wealth class activities with the theme of flower arrangement and flower delivery based on the characteristics of surrounding customers. During the interaction with customers, customers expressed their opinions on our bank’s environment, They are very satisfied with the facilities and services. Customers are warmly satisfied with the continuous activities of Industrial Bank. Ms. Xu from Zhengtou Branch said: "While Industrial Bank continues to grow and develop, it has always given back to the society and contributed to pension finance and public welfare undertakings. We will contribute our own strength to development, and we also wish Industrial Bank’s various businesses to prosper and get better and better.”

Customer interaction will bring endless joy. During the event, each branch placed promotional posters for the branch's retail products and display stands with promotional gifts at its business outlets. They carefully arranged the theme bulletin boards for this event and prepared bright carnation bouquets. The entire business hall was filled with a rich atmosphere. festive atmosphere. The branch account manager distributed promotional materials to customers, enthusiastically introduced the theme of this event and promoted financial management knowledge. On x month x day, the theme activities of each secondary branch were also exciting. In the community branch and xx branch of xx, the reporter saw the activities of customers receiving hand cream and tasting fresh fruits. At the event site, customers were in high spirits and actively The interaction makes every business hall full of laughter and laughter. In order to better attract customers and shorten the distance between the two parties, the branch also extended holiday greetings to female customers through xx and business hall media, gave back exclusive gifts to qualified VIP customers, and carried out warm holiday gifts to female customers handling business As a gift, this event also collected a large number of customers’ suggestions and feedback on our bank’s business development, laying a good foundation for the branch’s better marketing in the future. Selection of Bank Women's Day Event Planning Plans (4)

1. Purpose of the event

Conscientiously implement the requirements of the provincial branch's corporate culture transformation plan, and select models, promote advanced and caring Through physical and mental forms, we convey organizational warmth and guide female employees across the bank to be positive and make contributions.

2. Activity theme

Happy work, smart life.

3. Activity content

(1) Recommend the “Top Ten Female Employees” of the outlet. Through recommendation, representative and exemplary female employees at grassroots branches are selected to participate in the "Top Ten Female Employees" selection of the city branch to commend and publicize female employees of the outlets who have made outstanding achievements and contributions at work, and to inspire the majority of female employees. "Work first, service first, performance first."

(2) Organize a collection of stories about “smart female employees”. Select the deeds of outstanding female employees who have won honors at the municipal level or above in the past five years and submit them to the city branch in the form of stories around the theme of "Happy Work, Smart Life" to widely publicize the professional style and style of the times of our outstanding female employees, and guide The majority of female employees correctly handle the relationship between work and study, family and everyone, and work happily and live smartly.

(3) Send a letter of condolences. The provincial branch party committee will send a letter of condolences to each female employee to give them spiritual condolences.

(4) Hold fun sports games.

In order to enrich the content of holiday celebrations and create a good holiday atmosphere, and taking into account the actual situation of branch personnel, the county bank decided to hold a fun sports meeting with balloon stepping and other projects on the afternoon of March 9, so that the majority of female employees can feel the warmth of the organization and spend their time A happy and meaningful holiday.

IV. Activities Requirements

(1) Each unit must organize carefully, mobilize extensively, adopt a method of combining self-recommendation and recommendation, and carefully select the “Top Ten Female Employees” and “Wisdom” "Female Employees" story collection, and actively cooperated with the county bank to carry out commemorative activities.

(2) All female employees of the bank must participate in fun sports activities. The branch business department and the Chengbei and Chengdong branches must properly arrange the tellers and ATM cash refill personnel who will work on the afternoon of x, month x , ensure that the female employees of the unit participate in fun sports games. If a female employee of the unit fails to participate in the activities without any reason, the main person in charge of the unit must explain the situation to the county party committee.

(3) This activity must be carried out in accordance with the relevant requirements of the provincial branch to improve work style, be frugal and generous, civilized and healthy, do not engage in outing activities, do not issue gifts or securities separately, and resolutely stop extravagance and waste. Selected Bank Women's Day Event Planning Plans (5)

1. Activity Theme:

Welcome the "March 8th" True Feedback

In order to give back to the new and old people In recognition of the long-term support of customers to the bank, the branch held a sincere feedback activity to celebrate the "March 8th". Through this activity, the bank's brand awareness was enhanced, the service level was improved, and a good reputation was won for the branch to complete the first quarter and full year of 20xx. Lay a solid foundation for mission objectives.

2. Purpose of the activity:

Through this activity, the banking business strives to achieve the following goals at the beginning of 20xx:

1. The number of new customers exceeds the historical number The level of the same period has improved the customer structure and further improved the quality.

2. The savings balance has a net increase of xx million yuan, the online banking activation rate has reached x, and the financial management sales volume has increased by xx million yuan year-on-year.

3. Successfully complete various business indicators.

3. Event time:

20xx, x month x day - 20xx year, x month x day

4. Activities objects:

All customers holding our bank cards and passbooks and new account opening customers.

V. Activity content:

1. During the activity, all customers who apply for fixed and demand deposits in our bank can receive gifts from the "March 8th" sincere feedback activity.

2. During the event, in order to celebrate Women’s Day, our bank launched two financial products specially designed for female gays: Wealth Bond xx period, xx days, annualized yield up to x ; Wealth Bond x period, xx days annualized rate of return can reach xx; all kinds of high returns, waiting for your participation.

6. Establish an activity leadership group:

Division of labor: During the activity, branch tellers will wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank's employees.

xx is responsible for hanging publicity banners and promotional display boards in the outlets; xxx is mainly responsible for guiding the outlet’s publicity information desk, guiding customers to participate in activities in an orderly manner, and actively doing related work to receive prizes; xxx is mainly responsible for the reception and service of company customers, actively guiding company customers, recording basic information of company customers, guiding company customers to participate in activities in an orderly manner, and actively doing a good job in collecting gifts from company customers.

The sales staff at the front desk on the day actively carry out high-quality service work at the outlets, improve the service quality of the counter business, do a good job in guiding customers, and effectively enhance the service image of the outlets.

For the staff who are not on duty, one person is responsible for reception at the door, and does a good job in guiding VIP customers and providing green channel services.

The other person is responsible for the distribution of gifts and back-end service work.

Branch credit personnel are responsible for recommending credit customers and actively participate in our bank's activities.

7. Implementation arrangements:

1. The lobby manager shall do a good job in the preliminary publicity work of the business hall.

Specific requirements: The lobby manager should wear a ribbon to promote and guide customers in the lobby.

Wearing colorful ribbons, financial management managers promote and explain financial management products to customers waiting to handle business in the lobby.

2. Contact the personal business department of the city branch, use the information database to build an SMS promotion platform, and inform our bank’s social security IC card customers via SMS.

Specific requirements: Contact An Bin of the Personal Business Department and use the SMS platform to send promotional text messages to IC social security card customers.

3. Off-duty personnel conduct door-to-door promotions in each unit every day.

Specific requirements: The sales staff are divided into two groups. The assistant to the president will lead the off-duty staff into the unit every day to promote various products of our bank and send business cards.

8. Prize setting:

Branded toiletries, cosmetics and other female products.

During the event, everyone who comes to participate in the "March 8th" sincere feedback event organized by our bank will receive gifts.