Brief introduction and detailed information of image ambassador

Otherwise, it is called classified image ambassador, which is in a major event; Somewhere; A certain field represents a feature and symbol. For example, image ambassadors such as love, city, AIDS, environmental protection, tourism, World Expo and The way of the Olympic Games are called image ambassadors, professional image ambassadors, image spokespersons, brand spokespersons, brand ambassadors and event image ambassadors.

Image ambassadors are generally divided into corporate image ambassadors, public welfare image ambassadors, and foreign image ambassadors.

The selection channel is generally decided by the organizer, and then an invitation is sent to the ambassador himself or his manager. After the reunification, the two sides reached an agreement. Many image ambassadors in China were selected through the dual selection channels of network and ground, and were publicized in major media after the selection.

Ambassadors aim to provide "dream opportunities" for more people with ideals and pursuits, promote the relevant ideas of public institutions or business ideas of enterprises, improve the social atmosphere of public institutions and bring corresponding brand effects to enterprises.

The organizers of Jackie Chan, the image ambassador, are generally initiated by sponsors and assisted by relevant groups or organizations, which can be roughly divided into * * * departments, business associations, public welfare units and enterprise units.

Ambassadors Yao Ming, Shen Xue, Zhao Hongbo, Zhang Hong, Li Nina and Hou Bin accepted the letter of appointment issued by the Beijing Winter Olympics Bid Committee and officially became the image ambassadors for Beijing's bid to host the Winter Olympics.

On February 6th, Zhang Jiandong, Vice Chairman of Beijing Winter Olympics Bid Committee, and Song Lu, Secretary General of Chinese Olympic Committee, presented letters of appointment to six image ambassadors.

The image ambassador for Beijing's bid to host the Winter Olympics is recommended by the Chinese Olympic Committee and the China Paralympic Committee. With reference to the practice of Beijing 2008 Olympic Games and other bidding cities, the Winter Olympics bid committee has determined these six image ambassadors on the basis of listening to the opinions and suggestions of Olympic experts, scholars, athletes' representatives and other social circles.

International 2065438+July 2, 20051Jing Bo Ran attended the UN-HABITAT Youth Innovation and Entrepreneurship Award and the information conference of the World Urban Youth Conference held in Beijing, and was officially awarded the title of Youth Ambassador of the UN-HABITAT Youth Innovation and Entrepreneurship Award. Jing Bo Ran delivered a speech at the scene, expressing that he was very happy to be trusted and affirmed by UN-HABITAT, and hoped that he could use his small strength to influence more young people with big dreams and arouse more powerful hearts.

Jing Bo went to Sweden on 201212 to accept Nobel Prize in Literature winner Mo Yan. In addition to receiving the award, Mo Yan has another identity, "Ambassador of Beijing Tourism Image". Mo Yan has agreed to the invitation of Beijing Tourism Development Committee. After returning from Sweden, Mo Yan will hold a formal employment ceremony in Beijing at the end of 12.

2012 On June 20th, Korea Tourism Organization (Korea Tourism Development Board) held a New Year's appointment meeting of "Korea Tourism Image Ambassador" in Seoul, South Korea. Singer Chris Lee accepted the letter of appointment.

20 12 coincides with the 20th anniversary of the establishment of diplomatic relations between China and South Korea and the Yeosu World Expo in South Korea. The Korea Tourism Board, which attaches great importance to the China market and cultural exchanges between China and South Korea, set its sights on the mainland entertainment circle several months ago, hoping to invite China's most popular and appealing stars as propaganda ambassadors.

201September 15, 20 12 China Shenyang international tourism festival theme party and Qipanshan international scenic tourism development zone expansion tour party was held. On the same day, the image ambassadors of Shenyang Tourism Festival, such as Xiao Shenyang, Shen Chunyang, Xin Zhiruo and Pai Hui, attended. Xiao Shenyang and his wife Shen Chunyang are singing hand in hand.

As the new brand ambassador of Air New Zealand, Cai Kangyong hopes to encourage those who live and work hard in the city to regain their enthusiasm for their dreams and discover new selves with Air New Zealand.

"Cai Kangyong is an ideal candidate for Air New Zealand's China brand ambassador. "Greg edmonds, general manager of Air New Zealand North Asia, said," He loves New Zealand. The amazing natural scenery and warm and friendly local residents made him fall in love with this beautiful country on his first visit. "

On September 20 12, in Seoul, South Korea, Mo Fei, the host of Jiangsu Satellite TV, attended the appointment ceremony of South Korea's tourism ambassador. On the same day, the Korea Tourism Development Board awarded Morphy the title of Ambassador of Korea Tourism Image, hoping to further promote friendly exchanges between China and South Korea through Morphy. It is understood that Jiangsu Satellite TV's large-scale life service program "If You Are the One" also held a special session in South Korea.

On March 201February 1 1 day, actor Chen Hong accepted a new task: to be the tourism image ambassador of his hometown-Lead Mountain County, Jiangxi Province. Chen Hong's hometown, Qianshan County, Jiangxi Province, is located in the northeast of Jiangxi Province, adjacent to Wuyi Mountain in Fujian Province, and is known as "Northern Wuyi". There are the famous Huanggang Mountain, the first peak in East China, and Ehu Academy, the four major academies in the south of the Yangtze River, as well as natural and cultural attractions such as Gexian Mountain, the famous Taoist mountain, Hekou Town, the four ancient towns in Jiangxi, and the tomb of Xin Qiji.

The awarding ceremony of China's ambassador for "Russian Tourism Year" was held at the Russian Embassy in China. China actor Lu Yi and singer Li Jian were hired as image ambassadors. Russian Ambassador to China razov pointed out at the opening ceremony: "The important mission of the image ambassador includes telling China friends why, how and where to go according to their own personal experience."

2012165438+1October 17. Singer Gan Ping served as Yancheng Tourism Image Ambassador. Gan Ping's masterpiece A True Story touched many people. The story of Xu Xiujuan, a crane girl, is a household name, and the background of this touching story takes place in Yancheng. It tells the story of Xu Xiujuan, the first girl who tamed cranes in China. She died at the age of 23 while working in Yancheng Red-crowned Crane Nature Reserve.

2016 65438+1On the afternoon of October 4th, Shanghai Tourism Bureau held a ceremony in Shanghai International Convention Center, and appointed the famous Shanghai actress Hugh as the ambassador of Shanghai tourism image. Yang Jinsong, director of the Municipal Tourism Bureau, awarded Hugh the certificate of "Shanghai Tourism Image Ambassador". Cheng, deputy director of the Municipal Tourism Bureau, Bei, deputy director of the Municipal Bureau of Media, Film and Television, and Party Secretary of Shanghai Theatre Academy delivered speeches respectively.

Hugh is a native of Shanghai, with a good public image and high reputation. His life experience is full of positive energy, which accords with Shanghai's urban temperament and image. Especially in 20 15, he played the leading role of Hao Yuan in the hit drama "Good Times" and played an active tourism professional, thus becoming attached to Shanghai's urban tourism.

The cooperation period of hiring Hugh as the ambassador of Shanghai tourism image is two years. During this period, Shanghai Tourism Bureau will cooperate with Shanghai Tourism Bureau to produce a special promotional film "Hugh invites you to enjoy a" good time "in Shanghai", a travel album "Hugh takes you to visit Shanghai" and various tourism promotional materials and posters with Hugh as the theme. Hugh will also be invited to attend the China-US Tourism Year, the Belt and Road Initiative, the Shanghai Tourism Festival and other tourism promotion and tourism festivals, and * * * will also publicize Shanghai's tourism image and enhance its popularity.

Jackson Yee, Ambassador of Danish National Tourism Image, 2065438+On May 3, 2007, Nordic Tourism Bureau officially announced that Jackson Yee will soon become the spokesperson of Danish national tourism image. This is the first time in Danish history that a national tourism ambassador has been launched, and Jackson Yee has also become the first Junior Idol to speak for the national tourism image.