Public relations planning template model essay simple edition 2022

In order to ensure the orderly development of activities, an activity plan will be prepared in advance, because this can ensure the orderly development of activities. The following is the Simplified Edition of PR Plan Template 2022 compiled by me, for your reference only. Welcome to read this article.

Model essay of Public Relations Planning Book 2022 (1) I. Title

Opening ceremony of xx library.

Second, the background analysis

Today's era is a knowledge era dominated by science and technology, but in many places, the library that opens people's wisdom is just a luxury ornament that only hears its voice but doesn't see its shadow, so we are committed to building public welfare libraries in residential areas for public entertainment, leisure and study.

Third, the theme creativity.

1. Purpose: Make the opening ceremony of the library sensational and attractive, and play a role of demonstration and guidance, thus playing a chain role and affecting people's lives.

2. Time: The staff arrived at 8: 00 on Sunday morning, ready to open the museum, 1 1.

3 Activity content:

(1) Invite leaders to attend the ribbon-cutting ceremony for the opening of the museum for about five minutes.

(2) Invite the school choir to sing at the opening ceremony within 20 minutes.

(3) Invite the residents' art troupe to participate in the opening ceremony within 20 minutes.

(4) Let students read the abbreviated version of Flower of Wisdom.

(5) Villagers, townspeople and residents in residential areas began to scan and register with their ID cards and tried to read in the library.

(6) After entering the library, please ask the student representatives who have studied the library borrowing rules to explain the borrowing methods and rules to their parents in batches.

4. Effect analysis:

(1), China has traditionally attached great importance to officials. Please preside over the opening ceremony to show solemnity and attract people's attention.

(2) Students are the hope of parents, and parents will definitely support the welfare of students, which will make the establishment of the library popular and be conducive to the benign development in the future.

Fourth, the steps to implement the plan

Invite leaders in the name of public welfare undertakings.

(2) Invite school students through negotiation (compile excellent compositions and papers recommended by teachers into a book and put them in the exhibition period of the museum in January).

(3) Invite parents of students and the public by way of rewards (experienced farmers, workers and teachers are welcome to share their experiences, compile them into a book, put them in the museum for reference and update them according to the situation).

(2), communication strategy:

(1) Advertising on the radio in the form of public welfare undertakings.

(2) Publicity to schools in the form of lectures.

(3) Advertise in newspapers to attract people in society.

(4) to the village, town residential village committee, street propaganda.

(3), site layout:

① The general principle is simple and generous.

② There are two flower baskets and a scholar statue at the main entrance.

(3) Indoor bookshelves side by side, as shown in figure:

(Location also depends on size)

5. Cost budget:

(2) Social entertainment expenses are about 1 10,000 yuan (including TV, newspapers, street public service advertisements, giving away opening memorials and other expenses). ).

(3) The cost of first aid on that day was about 1000 yuan. (The expenses for decoration, book purchase and layout before the opening of the museum are calculated separately. )

(2) Positive cost:

(1) Sponsorship of the opening banner, for details.

(2) apply for support from the local government public welfare fund.

③ Apply for social donation and charitable support.

6. Evaluation criteria:

(1). Do residents support the opening of the library, agree with the learning atmosphere of the library, and are willing to study and relax in the library?

(2) Whether teachers and students are willing to cooperate and agree with the role of the library.

(3) Whether the opening of the museum can continuously influence and bring a good social atmosphere.

Model essay of public relations planning book 2022 (2) 1. Through this celebration, we will convey the development course and teaching achievements of our school to all walks of life, expand its influence in society, and enhance its popularity and reputation in society.

Second, through the scale effect of this activity, create a "campus cultural atmosphere", strengthen students' understanding and understanding of the school, and form a sense of honor and pride.

Third, take this activity as an opportunity to improve campus "software", compile campus history, and build a "cultural corridor" and other information exchange platforms.

Fourth, take this activity as an opportunity to report to leaders at all levels, teachers and students attending the meeting, listen to relevant opinions and suggestions, improve future work areas, and strive to satisfy leaders.

5. With the help of this activity, with the theme of "the place where students dream of starting", strengthen the contact between our school and alumni. Pay attention to and support each other, create an atmosphere of "campus feelings" and "teacher-student feelings", and lay the foundation for related campus activities in the future.

Celebration time plan

(1) startup phase (20xx years x months -x months)

1. Establish preparatory leading bodies and working bodies.

2 study and determine the date, name and specific activities of the celebration, and create a celebration atmosphere inside and outside the school.

(1) "Today is your birthday-my alma mater" held an essay activity with inspirational words and sincere wishes as the theme, and strengthened this activity to attract students' attention and arouse their feelings.

(2) Carry out various exhibitions of painting, photography and calligraphy with the theme of "My Teacher". Based on this, the emotional communication between teachers and students can be established.

(3) In view of the "xx Anniversary Celebration of xx University", collect school songs for the campus. The purpose is to improve campus software engineering, open up ways for teachers and students to participate in it, and also to distinguish and highlight the uniqueness of campus culture from other campuses.

(4) The collection of school emblem aims to improve the construction of school culture, become a symbol of emotional closeness between teachers and students, and reflect the cognitive basis of campus in society.

(5) "Alma Mater, I am proud of you" celebrates the xx anniversary of xx University, with the theme of highlighting the achievements and social impact of the campus in the past xx years. And the winning works will be compiled into the school calendar. (e.g. message at the beginning of publishing)

4. Start fund-raising activities. The school accepts donations from people from all walks of life for the celebration and campus construction.

5. Study and determine planning projects and campus landscape projects.

6. Complete other tasks determined by the leading group for the celebration preparation.

(2) Preparatory stage (20xx years x months-x months before the anniversary)

1. set up alumni contact stations all over the country, and I "alumni address book". Establish an alumni website.

2. Compile the history of the school, compile the picture album, make the special issue of the school anniversary, make the CD (feature film), design and determine the souvenir of the school anniversary, and publish and distribute the history of the school.

3. Decorate the school history exhibition hall.

4. Organize campus environment beautification and school building renovation.

5. Organize literary activities and exhibition rehearsals for teachers and students.

(1) "Twenty Years of Honor and Dreams" xx University's development in xx years. Highlight "achievement" and "honor".

(2) Prepare the celebration party and hold the alumni forum.

6. Formulate academic exchange plans, conduct negotiations on scientific and technological achievements, and organize academic reports and experts.

7. Organize the implementation of planning projects and campus landscape projects.

8. Continue to raise funds related to celebration activities and set up special funds.

9. Contact the implementation of leadership inscriptions and determine the list of important leaders, guests and important alumni.

10. Formulate the specific implementation plan for the celebration activities.

1 1. Complete other tasks determined by the celebration leading group.

(3) Celebration stage (X months before the celebration-celebration day)

1. Invite leaders, guests and alumni.

2. The compilation (publication) of school history, alumni record and academic report collection was held at the launching ceremony of the anniversary.

3. Draft the anniversary manuscript and print the written materials.

4. Hold a press conference, increase the publicity of the celebration in various media, and invite the news media to participate in the celebration activities.

5. Register to receive gifts and money and show them.

6. Celebrate the anniversary:

(1) city leaders, responsible comrades of various departments attended, and the news also participated. Specific arrangements for global alumni participation:

A. sing the school song.

B. The headmaster delivered a speech, and city leaders and well-known alumni delivered congratulatory messages.

C. The school will hold a souvenir cover and stamp launching ceremony.

D. hold a global alumni association, where famous alumni will recall history.

E. hold a large alumni reception.

(2) "Celebrate the 20th anniversary of the founding of xx University". Embody the themes of "honor", "unity" and "dream". Strengthen in the form of activities, reflecting the achievements and advantages of the school. It has also become an important part of condensing campus emotions.

(3)xx University's large-scale signature activities. Initiating and calling on all the experimental teachers and students attending the meeting to sign activities at that time embodies the unity of "deep affection for my alma mater" and expresses the pride of "I am proud of xx University". The leading group for the preparations for the celebration of the school has nine working groups, including office, publicity group, materials group, alumni liaison group, project planning group, academic activity group, environment and construction group, fund-raising and funding group, literature and art group and teacher-student activity group. Each college has set up a working group to prepare for the celebration.

Budget:

The public relations of this celebration.

Cost budget:

The cost of pre-activity is xx yuan.

The cost of the celebration day is xx yuan.

The cost of the leading group is xx yuan.

Promotion and publicity expenses are xx yuan.

Celebration preparation:

List of work leading groups.

Celebration Committee

Brief version of the model essay of Public Relations Planning Book 2022 (III) I. Purpose

1. Integrate and refine the corporate culture concept of xx Building, and prepare the corporate culture construction plan of xx Building, laying the conceptual foundation and framework for the future corporate culture construction.

2. Using the concept and technique of cultural marketing, combined with the opportunity of the 28th World Heritage Committee meeting in xx, we planned and embodied the theme of "Love in xx, Celebrate the World Heritage together", kept the close connection between xx Building and the 28th World Heritage Committee meeting, and systematically planned a series of activities with "Love in xx, Celebrate the World Heritage together" as the main line (or red line) to further effectively enhance the social status of xx Building.

Second, the significance of the theme

1. Implicitly, correspondingly and widely reflects the unique style of xx "small bridge with flowing water";

"Small Bridge"-the function of connection and communication is embodied by "welcome" and "welcome" here.

"Running water"-running water corresponds to "many" feelings, that is, "full feelings" here.

"People"-the meaning of a place, which corresponds to "xx" and "World Heritage".

2, "love" will reflect:

(1) Local customs —— "Su Bang Cuisine", "Hunan Cuisine" and other food festivals, giving guests French snacks —— the smell of angels, and giving tickets to key and important customers "World Heritage Exhibition".

(2) Affection and warmth-"Heroes' Meeting" for outstanding employees celebrating May Day.

Celebrate "June 1st" and give workers and children "Brother Hao Lun".

(3) Friendship and affection-to remember the hero Jiang Yong and pay homage to the hero's tomb. Condolences to the mother related to xx building.

(4) Passion-Commemorating the first anniversary of joining xx Alliance, reflecting that "the satisfaction and surprise of guests must come from our enthusiasm and passion for work and xx customers".

3. "Full" will reflect:

The theme activities with more "feelings" show the full enthusiasm and perceptual service concept of xx people.

The word "full of emotion" embodies the emotional atmosphere in xx.

5. "XX" indicates the location. Pun intended, it is not only the building of xx, but also the pronoun of xx.

6. "World Heritage"-the 28th General Assembly of the World Cultural Heritage Committee, which became and announced the location of the world cultural heritage.

7. Tie "xx" with "emotion" as the red line, and run the concepts of "passion" and "satisfaction+surprise" through the series of activities, like "running water" flowing through X-x months, like "running water" flowing into the hearts of customers in xx Building, into the hearts of delegates participating in "World Heritage" activities, and through them to "World Heritage".

Third, a series of activities.

1, x month x day -X day:

Hold a food festival, plan and embody the theme of "the beauty of whole food is in xx", and send "romance and surprise" gifts or gifts, "angel flavor" snacks and tickets to visit the 28th World Heritage Committee during the food festival. The specific executive departments are the marketing department and the catering department, and the cooperative department is the comprehensive office.

2.X month X day:

Celebrate the first anniversary of xx Building's joining xx Alliance, hold a cultural forum of "Let xx shine in every corner of xx", invite the leaders of China Department of xx Alliance to conduct training, and organize employees of xx and employees of various departments to exchange ideas on how to realize and embody the concept of XX in their posts. The specific implementation departments are the general office and the personnel training department, and the cooperative departments are all departments.

3.X month 1 -x month X day:

Celebrate Labor Day and Youth Day, and plan theme activities and events with the concept of "red" to reflect the glory of labor, meritorious service and dedication. , and held an excellent staff gathering with the theme of "xx Gathering Heroes to Celebrate May Day". The specific implementation departments are the general office, the personnel training department and the trade union, and the cooperative departments are all departments.

4.X month X day:

Celebrate Mother's Day, present holiday gifts to the mother of the hero Jiang Yong, and the leaders of xx Building visit Jiang Yong's home. Give a small gift to every mom customer who lives in the hotel. Give gifts to every xx worker who is a mother. The specific executive departments are the general office and the personnel training department.

5.X month X day:

Planning and organizing xx building to give gifts to employees and children of xx building-XX activity-"Happy children of XX are all happy to get a good husband", which embodies the humanistic characteristics of XX building and enhances the popularity of "good husband". The specific implementation departments are the general office, the personnel training department and the trade union.

6. X month X day -x month X day:

A surprise gift will be given to customers who stay in xx for a long time and those who comment. Tickets for visiting the World Heritage Exhibition will be provided in the xx building, and the specific implementation departments are the Housing Management Department and the Marketing Department.

7.X month X day -X month X day

The activity of "xx people welcome the world heritage, good brothers are grateful" jointly organized with xx Traffic Station has a prize quiz, which has turned xx's mobile taxis into mobile publicity vehicles, and taxi drivers and passengers can accept information related to xx Building. Taxi drivers set the basic situation of xx Building, food festival, corporate culture and its theme activities, world cultural heritage, xx world cultural heritage and other related topics in the background of xx Building Food Festival and World Heritage Festival.

PR Plan Template Simplified Edition 2022 (IV) I. Name of the event

I am the best public relations person.

Second, the organizer

Xx University Student Science and Technology Association.

Third, the organizer

Public relations department of xx University Association for Science and Technology.

Four. Activity background

The campus science and technology festival of xx University is an annual science and technology festival in our school, which attracts countless students who love learning, thinking and innovation to register enthusiastically every year, and a large number of advanced scientific and technological talents and outstanding achievements emerge. As one of the most popular activities in our school over the years, the Science and Technology Festival is a good platform for students to show themselves.

The Science and Technology Festival is mainly organized by the Student Science and Technology Association. As the grass-roots department of the Student Association for Science and Technology, the public relations department should hold its own special activities during the Science and Technology Festival to add luster to the success of the Science and Technology Festival.

Contemporary college students should not only have good scientific literacy and knowledge accumulation, but also accumulate some necessary etiquette common sense and communication experience during college, improve their communication ability, make their words and deeds more polite and decent, and lay a good foundation for better going to society. The xx Campus Science and Technology Festival of our school coincides with the xx anniversary of the founding of xx College. The public relations department of our school's Association for Science and Technology aims to build a platform for students from Shanghai to show their personal wisdom and vitality, embody team spirit and cohesion, and learn knowledge of science, technology and etiquette. By holding this activity, we can show the good spirit of contemporary college students, publicize the good image of xx University and the Association for Science and Technology of xx University, and present gifts for the celebration of xx University.

Verb (abbreviation of verb) I-word duration

Preliminaries: xx, XX, XX, XX.

Finals: XX, XX, xx, xx.

The concrete content of intransitive verb activity

(1) Pre-publicity:

1. Design and make hand-painted posters.

2. Hanging banners in Yuan Jun Square.

Distribute leaflets at various intersections.

4. Publish news in online media such as xx.

5. Make exhibition boards and put them in the service building, the canteen in the teaching area and the canteen in Yuan Jun.

Participants:

1. Individual or team registration, divided into groups of 4-6 people and groups of 12 people.

2. Distribute activity leaflets in the teaching area canteen and Yuan Jun canteen on XX, and set up registration points at the entrance of the teaching area and Yuan Jun canteen on xx-XX.

3. Inform the heads of student associations of various colleges to assist in publicity.

4. Accept online and SMS registration.

(2) Competition process:

1), preliminaries (20xx, xx, xx, xx)

1。 Name: my most public relations campus search.

2。 Competition system: 8 competition points are set up in the campus, and the participating teams get a map (attached figure 1) and a customs clearance card (attached figure 2) marked with the walking order of the competition points before the competition starts. Start from the starting point and record the time together, and then break through the customs in turn according to the location order marked on the map. Every time you go through customs, you will be provided with questions or games. Participants are required to complete the corresponding tasks according to the instructions of the competition point staff, stamp the customs clearance card, and then proceed to the next customs clearance. You can't skip any link on the way, and record the last time when you reach the finish line, which is the result of this link. This meeting is expected to enter the last six groups.

(3) Match point arrangement: 3 staff members (1 referee, 1 referee assistant, 1 cameraman), 2 tables, 3 chairs, each group 12 match maps (* * *) and match point schedule (attached figure 3).

Matching point settings:

1, Xiaolangdi Square (starting point and ending point and main console position).

2.xx Memorial Tower.

3. X stone table at the foot of Shanxi.

4.xx Peak Observation Deck.

5.xx bridge.

6. Service building entrance platform 20 1.

7. At the entrance of Love Supermarket.

8. Lianchi.

(4) General console settings:

1. Set up the general console in xx Square to play the role of macro-scheduling and controlling the progress of activities.

2. Personnel setting:

(1) Emergency Center: Three people print the telephone numbers of emergency center personnel on each group of maps, so that participants can contact the main console in time in case of emergency.

(2) The chief controller receives short messages: each of the four people is responsible for receiving short messages from 2-3 match points, recording the progress of each group in time to ensure timely monitoring.

(3) Maneuvering personnel: 3 persons for maintaining order, logistics and handling unexpected tasks on site.

(4) Ministers and deputy ministers are responsible for dealing with emergencies in a timely manner.

5. Precautions:

After each group of players arrive at the designated place to complete the task, the referee assistant records the time, writes it on the customs clearance card and the competition schedule, and affixes the customs clearance seal on the customs clearance card.

The customs clearance card serves as the customs clearance certificate for each group of players, and the match point schedule is recorded by the staff of each match point and properly kept for checking.

After each group of players successfully break through the customs at the match point, the match point referee needs to send a short message to the main console to inform the players of this group to pass the customs. (For example, Group xx will clear customs at the xx match point at xx time. Referee: xxx)

The staff enforce the law impartially and maintain good order.

Photographers at each match point take photos to record the customs clearance of each group and save them.

Participants must follow the instructions of the staff, and the final interpretation right belongs to the organizer.

When each team completes all tasks and reaches the finish line, record the last time, and then show the customs clearance card of this group. If all seals are collected and recorded correctly, it will be considered valid, otherwise, the result will be changed as appropriate.

If there is a foul in the game, overtime punishment or disqualification will be given according to the circumstances.

The final interpretation right belongs to the organizer.

2) Finally (XX, xx, xx)

1。 Name: My Most Public Relations Program

2。 Venue: 2nd floor, Building xx

3。 Competition system: this session takes the form of stage performance, which is divided into three parts: team style display, crisis public relations situation response and knowledge question and answer. The rematch is scored by team talent and knowledge level.

(1) team style display:

In the team style, each team will send members (unlimited in number) to show their talents in any form, and the time is limited to five minutes. After the performance, the on-site judges will score, and the average of all the scores will be the final score of the group.

(2) Crisis public relations scenario response:

Six groups of players ranked from low to high in the first round, the team with the lowest score in the first round came out first in the second round, and so on. Randomly select each group of players engaged in crisis public relations scenes from the prepared 12 public relations question bank. After choosing the theme, each group has 90 seconds to think and discuss. After 90 seconds, each group has 3 minutes to explain the solution of the group, and the form is optional. After the presentation, the judges will score, and the average score will be included in the final score of the group.

(3) knowledge contest:

In the knowledge contest, each team has 10 required questions. 10 for each question, including 2 questions on science and technology, 2 questions on life and 6 questions on etiquette (telephone etiquette, table etiquette and interview etiquette). Each team has the opportunity to change a wrong answer, call for help, and ask relatives and friends for help. In the first two rounds, the questions were answered from low to high, and one team answered one question in turn. 10 After all the questions are finished, calculate the final score.

4。 Interactive activities

1) Between the first and second links:

Live audience lottery

2) Between the second link and the third link:

Etiquette dance performance

5。 Award ceremony:

According to the final score and the evaluation of the judges, the first, second and third prizes of the group, 1 the best individual award, the most United team award, the most attractive team award and the most elegant award were finally decided, and certificates and bonuses were awarded.

Seven. Expected effect of the activity

Crisis public relations is a special activity held by the public relations department of the school association for science and technology every year during the science and technology festival, which has far-reaching influence. By holding this crisis public relations activity, it can bring a wide influence among students of xx University, and at the same time publicize the image of the school association for science and technology and xx University. The holding of crisis public relations activities can improve students' social communication and public communication ability, and establish the correct value orientation of advocating science, loving science and technology, paying attention to etiquette and pursuing civilization. At the same time, in the activities, you can improve your teamwork ability and hands-on ability, and accumulate some useful knowledge in science and technology, etiquette and so on. In short, the holding of crisis public relations activities can bring many positive effects.