Introduction to the distillery of Little Muddle-headed Xianjiu

Yunfeng Winery relies on natural conditions such as the unique cinnabar soil, high-quality specialty glutinous sorghum and pure and sweet water in the Chishui River Basin, adhering to the traditional winemaking technology with thousands of years of history, combined with modern biotechnology, in the natural Under the specific environment where the cave is stored and matured, the unique strong-flavor Xiaomuzixianjiu is crafted. Its wine quality is clear and transparent, its cellar aroma is pure and rich, its taste is sweet and refreshing, its fragrance lasts long, and its aftertaste is long. You can drink it to your heart's content without getting drunk easily. It can be said that "wine does not intoxicate people, but people get drunk on themselves". It can be called a fine wine that inherits Chinese wine culture. . The market positioning is suitable for the brand tension, which elevates Xiaomuduxianjiu to a higher consumption level. The brand's unique cultural content and market strategic design determine that its best positioning should be a mid-to-high-end wine. If we adopt the road of low-end and low-price, it will not only be inconsistent with the brand cultural positioning, but also it will be difficult to produce even short-term scale market effects like Qinchi, Kongfujia Liquor and other brands in the past, and even gain will not be lost; if we adopt the high-end and high-price road , the support of brand connotation seems to be insufficient, and due to strong competitors, market risks are difficult to grasp. The market effect proves that positioning Xiaomudu Xianjiu in the mid- to high-end price range is the right decision. Judging from its price in the market, it has greatly surpassed many old national famous wines, and it is worth thinking about.

Fifteen-year-old Xiaomuzuxianjiu.

Packaging content:

Color:

Box body: Luxurious laser red gold covers the entire wine box, dignified and festive;

Wine Name logo: majestic and solemn gilt gold with thick Song Dynasty font; a bell with an incised gourd seal with the word "wine" in the lower right corner, which is upright yet elegant, and harmonious yet delicate.

Pattern shape: auspicious clouds reflect the bright moon; the bright moon shines with the stars; happiness comes as you wish; love comes as you wish.

Image of wine bottle:

Front view: shaped like a drop of water, graceful and graceful, otherworldly;

Top view: small mouth and big belly, with the ability to gather blessings The power of hiding treasure.

Overall image: flowing clouds and flowing water, festive and elegant, harmonious and exquisite, handsome and elegant.

Ten-year-old Xiaomuduxianjiu

Packaging content:

Color:

Box body: Festive Chinese red covering the entire wine The box is overall elegant, gorgeous, beautiful and generous, with strong visual impact, implying strong vitality.

Wine name logo: Elegant and noble rose red with thick Song font; directly below there is a pattern of bells, quicksand, golden auspicious clouds reflecting the moon, full of peaceful meaning and rich oriental traditional charm. The entire logo is simple and clear, with smooth lines , dynamic yet stable.

Pattern form: The auspicious clouds are full of joy, the stream of light is overflowing with colors, there is heaven and earth in the cup, it is the Sheraton.

Image of wine bottle:

Viewed from the front: shaped like drums and bells; a wise man sits on auspicious clouds;

Viewed from the top: seemingly square but not square, in the middle of a circle Youfang contains the philosophy of life of the mean.

Overall image: auspicious clouds flowing, joyful and peaceful, resplendent, plump and dignified.

The sauce-flavored little confused fairy

originates from Chishui

“Water is the blood of wine”. Good wine must have a good spring. Maotai-flavor Xiao Muzxian Liquor is produced on the banks of the Meijiu River. The mountain springs in the deep valleys of the Chishui River Basin used for wine making are sweet and clear. After hundreds of millions of years of red soil infiltration, it is rich in potassium, calcium, zinc, and strontium. and many other beneficial trace elements, which make the wine taste mellow and sweet. Chishui Riverside has unique geographical conditions, climatic conditions and wine-making microbial population environment. It is also the birthplace of Maotai-flavor liquor.

Ecological red grain

“Grain is the meat of wine”. Maotai-flavored Xiaomuduxian Liquor is made from the glutinous sorghum "Hongyingzi" produced in northern Guizhou. It has a pearl-like color, full and uniform grains, making it the best wine. It is naturally cultivated, has high nutritional content, good waxiness, and is resistant to cooking. The phenolic compounds produced after cooking and fermentation can give jade liquor its unique aroma.

High-temperature koji making

“Qu is the bone of wine”. Maotai-flavor Xiaomuduxianjiu koji-making adheres to the traditional craftsmanship, selecting high-quality wheat, manually pressing the koji, fermenting it at a high temperature of 65 degrees for 40 days, and rich in Daqu glucoamylase and bacterial strains, creating a unique sauce that is neither burnt nor bright. style.

Red sand cellar

“The cellar is the soul of wine.”

The cellar is built with Danxia red sandstone unique to the Chishui River Basin. The fine texture of red sandstone is conducive to the attachment and growth of microbial populations. After the wine grains are put into the cellar, they are fermented by various microbial strains under anaerobic conditions to produce various acids and esters, giving the wine an elegant cellar bottom aroma.

Traditional crafts

Maotai-flavor Xiaomudoxianjiu is produced in Tucheng, a thousand-year-old town on the banks of the Chishui River. It belonged to Xi State in ancient times, Bajun in Qin, Jianwei County in Han, and Tang Linzhou was established on behalf of the city, and Zizhou was established in 1109 AD in the Northern Song Dynasty. It is the oldest town in Chishui River. The "wolfberry sauce wine" praised by Emperor Wu of the Han Dynasty is today's sauce-flavored wine in this area. The craftsmanship of Maotai-flavor liquor is complicated, requiring two times of grain feeding, nine times of steaming and brewing, seven times of wine extraction, making koji during the Dragon Boat Festival, dropping sand on the Double Ninth Festival, high-temperature accumulation and fermentation, and high-temperature wine extraction. Maotai-flavor Xiaomuduxian inherits history and is brewed strictly according to the sauce-flavor craft, thus becoming the essence of high-quality Maotai-flavor liquor.

Liquor storage in caves

Storage is a necessary process for Maotai-flavor liquor. The wine matures naturally in the container. The natural cave has constant temperature and suitable humidity all year round. The air is rich in microorganisms, which has a unique effect on the aging and aroma of the original wine. After being stored in natural caves for more than three years, Maotai-flavor Xiaomuzixianjiu has a mellow body and a harmonious and long-lasting aroma.

Extraordinary quality

The 52-degree sauce-flavored Xiaomuduxianjiu relies on the unique advantages of brewing in the Chishui River Basin, inherits traditional craftsmanship, strictly follows the solar terms and seasons, and adds unique cave storage The wine has a unique aroma and taste. It has extraordinary quality and unique style with outstanding sauce aroma, elegant and delicate taste, long aftertaste, long-lasting aroma in the empty cup, and comfortable after drinking.