Handwritten application materials for the Universiade. The title is ‘Youth Universiade, Civilized City, Vibrant Campus’ Urgent, urgent! ! ! ! !

Competition Introduction

Executive Committee

Mascot

Emblem

Torch

Medal

Competition Venue

Image Ambassador

Introduction to Preparing Events

Executive Committee

Mascot

Emblem

Torch

Medal

Competition venue

Ambassador

Preparation Major Events Expand Shenzhen Universiade Emblem

Edit this event introduction

The 26th Universiade will be held in Shenzhen, China from August 12 to August 22, 2011.

Edit this paragraph Executive Committee

In order to ensure that the preparations for the 26th Summer Universiade in Shenzhen in 2011 are carried out in an organized and planned manner, the Shenzhen Municipal Party Committee and Municipal Government decided The Executive Committee of the 26th Summer Universiade in Shenzhen in 2011 was established. The Executive Committee is chaired by Wang Rong of the Shenzhen Municipal Committee, and 14 leaders at all levels, including Yang Liguo, executive vice chairman and secretary-general of the China University Sports Association, serve as vice-chairmen. Shenzhen Vice Mayor Liang Daoxing concurrently serves as the secretary-general, with deputy secretaries under him. There are many positions such as president, executive deputy secretary-general, and committee members. The main responsibilities of the Universiade Executive Committee are: under the leadership of the Universiade Organizing Committee, implement relevant resolutions and decisions of the Organizing Committee; regularly report the preparation status and major issues to the Organizing Committee; guide and coordinate relevant municipal departments to carry out relevant work. The Executive Committee has specific offices under the Universiade Executive Bureau. The Executive Bureau is divided into the General Administration Department, Human Resources Department, Finance and Audit Department, Market Development Department, Venue and Competition Department, Foreign Affairs Liaison Department, Press and Publicity Department, Large-scale Event Planning Department, Logistics Department The staff of departments such as the Department of Security and the Universiade Inspection Office are composed of a small number of personnel transferred from government agencies and institutions and a majority of employees recruited from the public.

Edit this paragraph's mascot

The mascot "UU" is a smiling face evolved from the "Happy U" emblem of the Shenzhen 2011 Universiade. At the same time, it has The initial letter "U" of "UNIVERSIADE" (World University Games). According to the opinions of professionals in the design, film and television animation, and toy manufacturing industries, "UU" is most suitable as the mascot of the Universiade. It breaks the design tradition of realistic style of mascots of the previous Universiade and shows the same "joyful" style as the Shenzhen Universiade emblem. The blood relationship between the two and the permanent logo of the International University Sports Federation shows a genetic inheritance, so they have the same temperament and appearance, forming a family relationship connected by blood.

Edit this paragraph's emblem

"Happy U" The 2011 Shenzhen Universiade emblem is composed of large and small colored dots. Each dot is an element of the logo and is not fixed. The meaning is open to many imaginations and is completely an open sign. U: University, You, Union, United, Universe. U/ can also be understood as a bay in Shenzhen, such as Dapeng Bay, where college students of different skin colors from five continents gather; the half-ring and cup shape of U/U symbolize both accommodation and openness. These dots can be freely enlarged, reduced, gathered, and cropped, and can also evolve into different things, transforming into various concrete graphics, which can be used freely in various occasions of the Universiade. The dots have evolved into different things and transformed into various concrete graphics, with multiple meanings. Specifically, six directions are summarized, which have guiding significance for our promotion of the Universiade. In literary and artistic creation, it can also become the title of six paragraphs - happy U, open U, inclusive U, youthful U, world U, and future U.

The entire "Happy U" uses red, green, yellow, blue and black as the base colors. The dots of five colors are combined into a U shape. The colorful dots are freely arranged in the U shape. The black English word "Universiade" Represents the English name of the World University Games. "SHENZHEN2011" represents the host city of Shenzhen and the hosting time of 2011. The five stars are the logo of the International University Sports Federation. Shenzhen Universiade mascot "UU"

Edit this section of the torch

The torch design is another important image landscape design task after the emblem and mascot design solicitation. The design should fully reflect internationalization and artistry, emphasize complementing the Universiade emblem, theme slogans, mascots, medals and other visual symbols, fully demonstrate the professional standards of Shenzhen's "Design City", and embody "reform and opening up, youthful fashion, unlimited creativity, and full of creativity". "Passion" concept. Therefore, the Universiade attaches great importance to the design and development of the torch. After a year of solicitation and review, mold testing, R&D and production, all work has been successfully completed. 1. The torch has undergone professional design and strict review. In June 2009, the Central Academy of Fine Arts, Tsinghua Academy of Fine Arts, Shenzhen Design Federation, Shenzhen Industrial Design Industry Association and other units were invited to participate in the torch design. 27 sets of designs from 9 units were received. plan. On August 13, 2009, a torch design review meeting was organized. The judges were from China's top professional design and torch production experts. They systematically discussed and selected the image, function, differentiation, feasibility, etc. of the torch design. From 27 Three sets of shortlisted plans were selected from the set of plans. After mold making and review, the design plan was finally determined. 2. The originality of the torch design concept The design of the torch was inspired by the "Happy U" emblem of the Shenzhen Universiade, and the basic shape of the torch was constructed with dot slices as basic elements. Each oval slice is based on the Universiade color system, with red and yellow as the main colors, reflecting the color intentions of sunshine, youth and the sacred fire. The creative highlights of the torch: The oval-shaped and colorful slices can be rotated into various shapes at will. It is a torch that can interact with the torch bearer and have various shapes. Each torchbearer can adjust the shape of the torch he likes according to his imagination. This means: every torchbearer and his or her torch is unique. The design of the torch completely breaks the previous design concept of torches for various sports games represented by the Olympic Games, and rewrites the history of the torch emphasizing a single shape. It truly embodies the urban spirit of Shenzhen as a "city of design and creativity" and will contribute to the history of the World Universiade. Add a gorgeous and creative touch.

Edit this paragraph of medals

The medal style is one of the most shining, exciting and most attention-grabbing parts of a sports event. The medal design of this competition adheres to the consistent innovative ideas of the Shenzhen Universiade, hoping to leave a precious commemoration for the winning athletes and fully reflect the artistic level of Shenzhen as the United Nations "Design City". The relevant design plan has now been completed. 1. Medal design concept: The diameter of the medal is 60 mm and the thickness is 5 mm. The front is engraved with the FIU logo and the English font of "Shenzhen 26th Summer Universiade"; the back is engraved with the emblem and full Chinese name of the Shenzhen 26th Universiade, and one of the folded surfaces is inlaid with a wavy Colorful mother-of-pearl. The ribbon consists of the core graphics and the name of this competition. The medal design is inspired by the architectural structure and crystal texture of the main stadium of this Universiade. The basic shape of the medal presents the crystal structure intention of crystal. The multi-angle fold lines and decent changes complement the architectural style of the main stadium, reflecting the refracted brilliance and reflecting the brilliance and brilliance in all directions. What is even more ingenious is that the folded surface of the medal is inlaid with wavy multicolored mother-of-pearl, which looks like sea water passing over the beach, leaving the mark of the ocean and the memory of Shenzhen. We call it "The Heart of the Sea." The design of the medal poetically reflects the geographical and humanistic characteristics of the coastal city of Shenzhen, as well as the youthful atmosphere and vitality unique to the Universiade.

May the "Heart of the Sea" cross the ocean, convey the blessings of Shenzhen, China, and bring happiness and wisdom to college students around the world!

Edit competition venues in this paragraph

·Universiade Center Stadium·Universiade Center Swimming Pool·Shenzhen Stadium·Sports New City·Shenzhen Gymnasium·Shenzhen Swimming and Diving Hall·Shenzhen Sports Team Training Hall·Longgang International Cycling Stadium·Luohu Gymnasium

·Baoan Gymnasium·Nanshan District Cultural and Sports Center·Xili Sports Center·Shenzhen University Gymnasium

Edit this paragraph's image ambassador

Lang Lang, Chen Chusheng, Wang Leehom, Dai Feifei

Edit this section to prepare for the event

●On December 17, 2004, the State Council officially approved the application to host the 26th 2011 Shenzhen in the name of Shenzhen. The Summer Universiade. This is another major event for China's booming university sports to go global after Beijing successfully hosted the 21st Universiade in 2001 and Harbin won the right to host the 25th Universiade Winter Games in 2009. It has received enthusiasm from all sides. Attention; ●In June 2005, the Shenzhen Municipal Party Committee and the Municipal Government formally established the bid executive committee and a working team composed of "one office and three departments"; ●In November 2005, the bid executive committee began to publicly collect bid slogans from the society. It aroused strong response, and *** received nearly 800 entries from home and abroad. ●From December 20 to 25, 2005, three executive committee members of the International University Federation of University and Sports visited Shenzhen. Shenzhen moved the executive committee members with oriental courtesy and left a good impression on them. ●On April 30, 2006, the Municipal Sports Bureau, Planning Bureau and Construction and Public Works Department jointly held a press conference on the detailed planning of the Universiade Center and an international competition for the architectural design of the two halls. The design units participating in the competition include 5 foreign design units with strong sports architectural design capabilities and 3 domestic design units. ●On May 22, 2006, the Bid Executive Committee held a press conference and announced that the slogan of Shenzhen's bid to host the 26th Universiade was "Shenzhen, no distance from the world." Its main connotation is: Shenzhen is a special economic zone open to the outside world in my country, and there is no distance between this hot land and the five continents; Shenzhen is a city full of love that embraces all rivers, and there is no distance between people; Shenzhen is an emerging international garden city. There is no distance between people and nature; Shenzhen is a young and energetic city with an average population age of less than 30 years old and national fitness has become a popular trend. There is no distance between Shenzhen and the Universiade and the Universiade. ●On June 28, 2006, the Shenzhen City of Guangdong Province bid to host the World Universiade with Xu Deli, Vice Chairman of the Guangdong Provincial Committee of the Chinese People’s Political Consultative Conference as the leader, Liang Daoxing, Vice Mayor of Shenzhen City, and Yang Liguo, Vice Chairman and Secretary-General of the China University Sports Association as deputy leaders. The delegation arrived in Brussels, Belgium, where the headquarters of the International University Sports Federation is located. Accompanied by Zhang Guoqing, Political Counselor of the Chinese Embassy in Belgium, the delegation submitted the Bid Report for the 2011 26th Summer Universiade to the International University Sports Federation Secretariat. ●On July 1, 2006, the Bid Executive Committee publicly solicited bid logos. After the news came out, more than 10 designers including Chen Shaohua, Wang Yuefei, Han Jiaying, and Han Zhanning submitted more than 200 works in more than 10 days. The expert group selected 7 works from them, plus 1 work submitted voluntarily by the public, resulting in a total of 8 works participating in the evaluation. ●On July 20, 2006, after discussion at the municipal government executive meeting, the "Flying U" designed by Han Zhanning, secretary-general of the Shenzhen Graphic Design Association, stood out. The dancing ribbons symbolize the brilliance, youth, vitality, passion and other qualities unique to the Universiade and Shenzhen, a young city. The ribbons dance in opposite directions, expressing the themes of communication, communication and friendship, as well as interaction, competition and enterprising spirit. Sportsmanship. The overall shape of the "S" conveys the concept of Shenzhen, the city bidding for the Universiade; the main element "U" conveys the concept of "universiade-Universiade"; the overall shape is a deformation of a dragon, which contains the strength and broadness of the host country - China. Metaphorical meaning.

The overall color is a gradient of blue, red, green and yellow, which comes from the colors of the five stars of the Universiade and the five Olympic rings. Blue symbolizes the vast sea and mind of Shenzhen, red symbolizes Shenzhen’s passion and red China, and green symbolizes the youth of Shenzhen and the Universiade. and the future. The overall graphics are dynamic, energetic, full of passion and hope. The soft lines contrast with the tough Universiade five stars, reflecting the overall meaning and broad future of "Universiade", "Shenzhen" and "China". ●On October 22, 2010, the Universiade Alliance VIP Experience Tour and Shenzhen Satellite TV 2011 Universiade Resource Priority Subscription Meeting were held in Shenzhen. Leaders of the Universiade Executive Bureau and Shenzhen Satellite TV, as well as sponsors, attended the meeting. Liu Xianming, a corporate culture expert, Olympic marketing expert, and visiting professor of Wuhan University of Technology, was invited to the meeting and made "make good use of Universiade resources and do a good job in cultural marketing" ” special lecture. Liu Xianming lectures on cultural marketing for Shenzhen Universiade sponsors