[Interview] In Blooom printing, music has a new interest in home fabrics.

It is more and more popular to use fabric makeup to show home personality. However, there is such a brand in Taiwan Province Province-Inblooom Yinle, which grasped this trend more than ten years ago. Since the production of printed life gadgets in 2008, the life proposals put forward are always amazing. Recently, they also set foot in the field of home design, and they hope to integrate printing into more people's daily lives.

Subvert the traditional printing imagination with the inspiration of life and nature

"The other two founders, Qiu Qiongyu and Cai Huihui, are both artists, but when I was thinking about my future career at school, I thought that pure art was far away for many people, so I decided to start with printing and do more things close to public life, so I was born with printed music. 」

Shen Yiyuan Ama, creative director, said that in the past, the concept of cultural creative economy was not popular. Yinle has created a unique printed fabric according to the life, natural ecology and other elements in Taiwan Province Province. However, with the gradual improvement of people's aesthetic consciousness, their acceptance in the market is getting higher and higher. In recent years, Yinle began to actively cooperate with artists, bringing original prints into people's lives, whether tableware bags, placemats, kettle bags or even book coats, all of which were provided to artists in Taiwan Province Province.

Custom-made fabrics break the invariability of home space. In home applications, printed products have always been a popular choice. Ama said, for example, curtains, pillows, curtains, chair cushions and even the Indian children's tent that was smashed in recent years have been asked, which also made her understand that printed fabrics used at home really have a great market demand, and everyone wants their home to be the most special, and printed music is "exclusive". To this end, the Yinle team designed more modules for home layout, with complete styles and sizes and completely transparent prices, making it easier for guests to buy.

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In addition to the choice of home, there are stationery, life, luggage, kitchen and other customized goods, with more than 50 kinds of printed fabrics and more than 20 kinds of product styles for guests to arrange and combine. Therefore, if you want to satisfy the imagination of home layout, you can satisfy it by adopting a kind of printed music.

Brand value creates a sense of identity that printing is necessary. However, there are countless brands of home software. How can we make everyone feel the sense of identity that "printing is necessary"? Ama is attributed to the "value" of the brand. For example, if people want to buy small wooden items and furniture, their first thought is Muji. But in fact, other brands may also have the same goods, and this is the key to brand value-"it is deeply rooted in people's hearts with its unique style and characteristics, and it has become the first choice for people's intuition." Yinle is moving towards this goal, transforming the natural ecology and life of Taiwan Province Province into stories and printing into language, which has described the core meaning of the brand bit by bit for more than ten years.

The obsession with sustainable development and environmental protection began within the team. While accelerating the pace of innovation, Yinle never forgets to look back on caring for the environment, follows the principle of reducing plastics and waste less, and increases the budget to select environmentally friendly raw materials every year. For Yinle, environmental protection is not just empty slogans, but also must start from ourselves. Usually, teams can be seen in major environmental protection and beach cleaning activities, and even there are plastic reduction activities within the team. As long as colleagues use more environmentally friendly tableware, cups and plates to reduce unnecessary garbage and waste, they can "accumulate points", and when they accumulate a certain number of points, they can get extra holidays or benefits. Encourage colleagues to do environmental protection with practical feedback and contribute to the sustainable environment. You say, how can such printed music not be loved?

Printing music in Bloom