Brand introduction of Jiangxi Renhe Pharmaceutical Co., Ltd.

The "Renhe" brand contains the essence of five thousand years of Chinese traditional culture.

"Benevolence" is the core of Confucian culture. "Benevolent people love others" and "people-oriented" are the mainstream of Chinese traditional culture.

"Harmony" comes from "The Analects of Confucius". "Harmony is precious" is an extension of the humanistic concept in traditional Chinese culture, including the harmony of nature, the harmony between man and nature, the harmony between man and society, the harmony between man and man, and the harmony of one's own body and mind.

With the purpose of "serving human health", Renhe Group is committed to the research, development and promotion of traditional and high-tech pharmaceutical products. The "Renhe" brand comprehensively and profoundly interprets the purpose, philosophy, mission and grand vision of Renhe Enterprises to serve the country and benefit the world through industry.

The "Renhe" trademark was approved for registration in July 2000. In September 2007, it was recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce. It has been sold in 22 countries and regions including Japan, South Korea, the United States, and Europe. The region is registered. "Fuyanjie" products were born in 1999 in Zhangshu City, the "Medicine Capital of China" with a long history of two thousand years. Carrying the love of Renhe Enterprises of "caring for women and protecting women's health", embodying the wisdom of Renhe's scientific and technological personnel, and full of the hard work of all Renhe employees, it has become the leading brand product in China's female health care market.

“Experts who care about women and families” is the brand positioning of “Fuyanjie”. From "intimate lover" to "healthy you, happy home", "Fu Yanjie" has always dedicated its most sincere care to women and families.

The "Fuyanjie" brand has extremely high visibility and reputation in the women's health care market. After 10 years of development, Fuyanjie products have formed a series, including care solutions, gels, sanitary napkins, panty liners, etc., providing women with more choices and more considerate services.

The "Fu Yanjie" trademark was approved for registration by the State Administration for Industry and Commerce in July 2002, and has been registered in 22 countries and regions including Japan, South Korea, the United States, and Europe. Since the launch of the first Shining brand eye protection product in 2003, Shining products have won the favor of consumers with their excellent quality and grown into a leading brand product in China's eye drops market.

Shine Brand adheres to the concept that we are not only a company that delivers health, but also a positive belief in life. In addition to providing consumers with professional and high-quality eye protection products, we also actively deliver it to consumers. The spirit of self-realization, continuous pursuit of life, and realization of one's dreams.

With its individual, energetic and creative spirit, Shining Brand continues to innovate and make breakthroughs in the field of entertainment marketing in China. Large-scale nationwide entertainment events such as Renhe Shining New Anchor in 2005 and Renhe Shining Happy Boys in 2007 have achieved unprecedented success and won the China Media Industry Entertainment Marketing Gold Award.

The Shining trademark was approved for registration in February 2000, received the title of famous trademark in May 2005, and was judicially recognized as a well-known trademark in China in April 2008. At present, the shiny trademark has been registered in 22 countries and regions including Japan, South Korea, the United States, and Europe. "Youkadan" is a children's series of pharmaceutical brands. Since its birth, it has become the first choice of more and more Chinese mothers.

The brand concept of "Youkadan" is "a healthy and warm Chinese-style happy family", and what represents this brand concept is the image of a warm family portrait - a kind and wise mother, a simple and honest father, There are also lively and lovely children.

With the slogan "Every family with children, always have Eucardin", "Eucartan" has been widely spread and increasingly popular among the people, and has quickly become the most dazzling star brand in the children's drug category in the Chinese pharmaceutical market.

The "Ukadan" trademark was approved for registration by the State Administration for Industry and Commerce in February 1993, and won the title of famous trademark in December 2006. The "Renhe Kelike" trademark was approved and registered by the State Administration for Industry and Commerce in September 2003.

“Professional cold treatment” is the brand positioning of Renhe Click, which reflects Renhe Click’s unremitting pursuit of excellent quality, safe use and significant efficacy.

The high trust of patients and successful brand promotion have made Renhe Click a mainstream cold medicine brand in China, and its brand positioning of "professional cold treatment" has also been unanimously recognized.