How to do a good job in corporate culture

the construction of corporate culture is actually to solve the two major problems of "scientific orientation" and "publicity and promotion". There are three ways to solve the problem of "scientific orientation" of corporate culture: one is the orientation of the enterprise itself, the other is the orientation with the help of external brain power (that is, with the help of corporate culture consulting institutions), and the third is the orientation of "the enterprise itself+hiring corporate culture consultants". Which mode to adopt depends on the actual situation of the enterprise. Generally speaking, the first model is difficult to achieve cultural innovation; The second model is prone to the phenomenon that "culture and management" are separated, and the pattern and consultant culture invasion are more serious; The third mode can be said to be the best choice for corporate culture positioning. \xd\ After the "scientific orientation" of corporate culture is realized, the problem of corporate culture landing will be solved. However, the publicity and promotion of corporate culture is an important means of corporate culture landing. For enterprises, there are many ways to promote corporate culture, such as meetings, daily management, performance appraisal, education and training, group learning, media and activities. Below we briefly analyze various publicity and promotion channels. \xd\ I. Ways to promote the conference \xd\ The process of the conference is the process of work, learning, especially group learning. It spreads enterprise values, rules and regulations and codes of conduct, and it also spreads the judgment of enterprise material culture and spiritual culture. This is the process of "enterprise" culture and "enterprise person". With the repeated development of such activities, the cultural concept of enterprises has gradually penetrated into the blood of entrepreneurs. \xd\ There are many types of corporate meetings, such as party work meetings, administrative work meetings and trade unions; Enterprise work meetings, departmental work meetings, workshop work meetings and team meetings; Indoor meetings, on-site meetings, video and telephone meetings and network meetings. It is a process of promoting corporate culture. \xd\ II. Ways to promote daily management \xd\ If there are "two mouths" between corporate culture and corporate management, the concept of corporate culture will not be implemented, the quality of corporate management will be difficult to improve, and even inferior corporate culture will spread. Only by combining them closely can we improve the level and quality of enterprise management. \xd\ In the process of daily management, the behavioral layer and the material layer of corporate culture are spreading, that is, employees or teams are reminding themselves to walk with the requirements of the enterprise when they see the behavioral norms of the enterprise and hear the auditory recognition system of the enterprise. These are the processes of corporate culture communication. Therefore, enterprise management should use enterprise values to guide daily work and study, and use enterprise system to measure daily work and study. \xd\ III. Ways to promote education and training \xd\ Education and training is an organizational communication and interpersonal communication. Training content, lecturers, training quality and training environment will directly or indirectly affect people's thinking and behavior. Therefore, through corporate culture training, we can continuously implant cultural ideas into the bone marrow of entrepreneurs, change the mental model of entrepreneurs, urge entrepreneurs to perform tasks and complete work according to corporate culture ideas, and form a good corporate atmosphere. \xd\ Admittedly, corporate culture training should be based on different levels of business people, and the specific training content should be different. Generally speaking, when training grass-roots employees in corporate culture, only the trainees are required to know why, not why; When training corporate culture for general managers of enterprises, trainees are required to know both why and why; When conducting corporate culture training for enterprise leaders, department and workshop supervisors, it is required that the trainees not only know what it is, but also know the typical cases of successful corporate culture practice and the development of corporate culture theory. \xd\ IV. Media promotion channels \xd\ The reason why the media has become a media is that there are certain audiences and potential audiences. It constantly spreads corporate culture to corporate people through the visual system and auditory system. The repeated presentation of corporate culture in the media will prompt corporate people to form mindset and habits. Once the habit is established, the corporate culture will really land. \xd\ media can be divided into internal media and external media. The internal media covers the enterprise's local area network, cable TV station, broadcasting, newspapers, briefings, indoor and outdoor billboards, etc. External media covers regional, national and international mass media, products and packaging design. Some of their contents directly reflect the corporate culture, while others indirectly reflect the corporate culture. To this end, these media are all ways to promote corporate culture. \xd\ V. Ways to promote activities \xd\ Corporate culture can also be spread and infiltrated through various cultural activities organized by enterprises. However, this promotion approach often indirectly and imperceptibly urges entrepreneurs to accept the influence of corporate culture. It can also be said that this approach is the easiest way to transform the level of consciousness (such as cultural ideas) into the level of action, and finally realize the corporate culture consciousness. \xd\ For this reason, in addition to the above-mentioned ways to promote corporate culture, enterprises can also hold various activities such as "Appraisal and Commendation of Advanced Individuals and Teams", "Technical Competition", "Safety Drill", "On-the-job Training", "Outward Bound Training", "Essay Activity", "Speech Competition" and "Literary Evening".