Planning scheme of Mid-Autumn Festival activities in shopping malls

In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance, which has the characteristics of clear content and clear steps. What is the format and requirements of the activity plan? The following is a model essay (5 articles in general) on the planning scheme of Mid-Autumn Festival in 221 shopping mall, which I have carefully compiled. It is for reference only. Welcome to read it. Planning scheme of Mid-Autumn Festival in shopping malls 1

1. Organizing committee of the event

1. Responsible: members of the board of directors, general manager office and planning department 2. Members: heads of various departments

2. Event time:

September 18th to September 3th

3. Event purpose:

With the help of traditional festivals in China.

IV. Activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

5. Activity slogan: abbreviated

6. Scene layout:

(1) Off-site layout (beautiful scenery):

Doorway couplets: all families are reunited to welcome the Mid-Autumn Festival, the four seas are jubilant to celebrate the National Day, and Crossroads: celebrate the festival;

The external wall is hung with huge size: width: height =1x13M, and the content of publicity activities;

hang 8 red lanterns above the door.

(2), venue layout:

1, respectively, on the first, second, third and fourth floors of the elevator hanging publicity signs.

2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor, display a mooncake street at the back of the cashier, and hang a tag at the upper end of the mooncake street to set off the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns at the main passage, elevator entrance and the top of moon cake pile on each floor; 3 palace lanterns.

5. Hanging flags for Mid-Autumn Festival and National Day (on each side) in the main passage of each floor; 1 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2.5-meter-wide) lantern is hung in the center of the central hall, and the words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.

VII. Publicity strategy

1. DM poster publicity (see attached table for specific operation details);

2. TV media publicity:

a. Publicity content: moon cakes listed, group purchases, bulk purchases of moon cakes and related activities;

B. Time: September 2-26;

C. Fee collection:

D. Publicity form: animated pictures and text.

3. Huge publicity and exhibition boards outside the venue;

4. Broadcast and publicity in the venue;

5. People in the community are crowded with small banners, which read: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: xxx

VIII. Activity strategy:

Activity time: September 1-September 3

Activity content: You can participate in the lucky draw at the wedding photography consulting office of the beautiful bride at the entrance of the mall with a computer receipt when shopping in this mall for more than 2 yuan at one time.

award setting:

first prize: the prize value is 288 yuan for the photography package

second prize: the prize value is 198 yuan for the photography package

third prize: the prize value for the Mid-Autumn Festival in 98 yuan Photography Package Shopping Mall. 2

First, the flowers are good, the moon is full, and people live longer-the gift exhibition and sale

Since August 28th, All kinds of fine moon cakes, tobacco and alcohol, health care products and other gifts will be exhibited and sold in the lobby on the first floor, with preferential prices and exquisite gifts to express your deep friendship.

II. Promotion activities

Activity 1. Fishing for the Moon on the Sea

Activity time: September 9 to September 11

Activity method: September 9-11, wherever.

lottery setting: set up a transparent glass lottery box with 1 glass balls in it. Customers with one hand and the back of their hands facing up will be given a shopping voucher with the corresponding amount if they touch out many glass balls at one time.

method of touching the prize: customers can touch the glass balls at the fishing moon in Haidilao with the shopping list. When the single cashier order for general goods is over 3 yuan and the single cashier order for special goods is over 3, yuan, they can all touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined by the number of glass balls that the customer catches. For each ball, you can grab as much as you want, and give as much as you want.

Lottery distribution: there are 3 people in each group, and one person registers the invoice to confirm the number of times of catching the ball; One-person organization activities; One person issues lottery tickets.

Expected bonus: It is estimated that the sales in three days will be 1,188,186.86 yuan, and at most 3,961 people will win the prize for each 3 yuan. According to the average 2 yuan per person, the total is about 79,212.46 yuan (actually about half, and the cost is about 6.6% of the actual sales.

Requirements

1. The Quality Control Department should broadcast the promotional activities in the store.

2. The General Office is responsible for the publicity and organization of activities, the preparation of touch props, and the training of touch staff.

3. The security department is responsible for maintaining the order of the activity site.

4. The business department is responsible for the preparation of shopping vouchers.

5. The ball-touching staff should be serious and responsible, and should patiently explain to customers

Activity 2. Sending mooncakes in the shopping lottery

1. Anyone who shops in this mall from September 9 to September 11, 2xx can participate in the lottery once the cashier's slip for general merchandise is full in 1 yuan and the cashier's slip for special merchandise is full in 1 yuan.

2. The lucky draw can be drawn at most once with a valid shopping list.

3. lottery method: 6 ping-pong balls are placed in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. One ball is drawn at a time, and the winning or not is determined by the balls drawn (only one ball can be drawn at a time, and more draws will be invalid).

4. If the winning ball is drawn, the prize will be redeemed on the spot. The prizes are set as follows:

first prize: a mooncake shopping voucher with a prize value of 5 yuan

second prize: a mooncake shopping voucher with a prize value of 3 yuan

third prize: a mooncake shopping voucher with a prize value of 15 yuan

5.

Expenditure budget:

It is estimated that the sales in three days will be 1,188,186.86 yuan, and there will be at most 11,882 lottery winners for each 1 yuan, assuming that the hit rates of the first, second and third prizes are 1.67%(1/6), 3.33%(2/6) and 5%(3/6) respectively. Shopping mall Mid-Autumn Festival planning scheme 3

1. Theme of the event

Happy Mid-Autumn Festival, xx winning prizes every day

2. Activity time

x month X day-X month X day (1 days)

3. Main activities

Activity 1: Shopping in 5 yuan, The grand prize will be drawn in cycles every day

1. Activity time: X, X, X, X

2. Activity content: During the activity, customers can exchange their credit cards for one lottery ticket, 1 yuan for two, and so on, and buy more and exchange more. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.

3. Award setting:

First prize: one fully automatic washing machine, 1 sets per day and 1 sets per day.

second prize: one induction cooker, 2 sets per day and 2 sets per 1 days.

commemorative prize: a barrel of washing powder, 1 barrels per day and 1 barrels per day for 1 days.

4. It is valid for the winner to receive the prize within 3 days from the date of winning the prize.

5. The winner must pay 2% personal income tax, which is collected and remitted by Xinglong Mall.

6. The final interpretation right of this activity belongs to xx Mall.

Activity 2: Mid-Autumn Moon Cake Festival

1. Top Ten Gift Boxes of National Cake: Ten brands of moon cakes from xx gather here, and you can taste ten famous brands of moon cakes in China by buying one box.

2. Four versions of Mid-Autumn Festival gifts are quick: unforgettable teacher's kindness-seeing off the teacher's kindness-seeing off the leader, family first-seeing off relatives, courtesy returning-seeing off friends

3. At 6 pm on X, X, the grand opening ceremony of "Happy Mid-Autumn Shopping Festival".

4. A large-scale "Mid-Autumn Festival Night" song and dance party from 18: 3 to 2: 3 on the evening of X month and X day.

5. Large-scale show and special performance by xx moon cake manufacturers from X to X..

6. crab exhibition, cigarette and liquor exhibition and fruit exhibition.

activity 3: related promotional activities

1. Mid-Autumn Festival department stores give gifts.

2. The big wedding action-wedding appliances month, gold shop, men's and women's clothes and bedding.

3. 99 yuan =2 yuan Shoe Shopping Campaign.

4. Autumn clothes are fully listed. Planning scheme of Mid-Autumn Festival activities in shopping malls 4

1. Purpose of activities:

Month is a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a day for family reunion, but also a time for national celebration. From the seasonal point of view, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin point of view, in ancient China, there was a ritual system of offering sacrifices to the sun in spring and the moon in autumn, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national festival. The Mid-Autumn Festival activities were greatly enriched, such as burning incense, lighting lanterns, walking the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon have rich humanistic implications.

around the main activity line of "Mid-Autumn Festival is more affectionate", the three festival characteristics of Mid-Autumn Festival, such as reunion, affection and gift, are fully highlighted, and consumers are impressed by activities with great human feelings. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive to not only strive for the peak of commodity sales, but also win personalized commodity reputation and price reputation, so as to truly deepen our holiday market.

II. Activity time:

xx, xx, xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX.

2. "Hualian sends affection, Mid-Autumn Festival presents"

Every time you buy moon cakes or tonics in this supermarket in 2 yuan, you will get a beautiful gift. (Gifts are suggested to be fashionable items such as red wine and lighters)

3. "Ode to Joy and Luck"

The wheel of fortune keeps turning, and gifts are sent again and again!

All customers who shop in this supermarket over 66 yuan will have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Joy and Affordability"

During the Mid-Autumn Festival holiday, a super-shocking price was launched every day. Holiday decorations make customers feel real benefits.

5. "Ode to Happy Members"

Hundreds of member products are launched, so that members can feel that there is a substantial difference between getting a membership card and not getting one. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian's membership card become one of the must-have items.

6. "Ode to Happy Fashion"

Fashionable home textiles give gifts again, and happy coupons keep coming!

Anyone who buys home textiles in 1 yuan will get a home textile shopping voucher from 2 yuan. You can get two tickets for shopping in 2 yuan, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages for the climax of the National Day wedding. )

V. Coordination of activities:

Purchasing office: negotiate with suppliers about the appropriateness of activities and gifts.

operation office: provision of sites and heaps.

Planning Department: the layout of the site, the production and distribution of dm, and the supervision and implementation of activities.

VI. Other

production pages are 4k.8p in size, and the cost is about 6, yuan.

the specific content is based on the overall arrangement of the company. Shopping mall Mid-Autumn Festival activity planning scheme 5

1. Theme:

Pray for reunion, He Guoqing and Jinniya two-festival painting and calligraphy exhibition

2. Market status:

In September, the retail industry has entered the peak season, and all businesses are gearing up and preparing to show their strength in the peak sales season. This year's Mid-Autumn Festival and National Day are only two days apart, so many businesses will naturally rack their brains and dig their brains to think of ideas and do activities. In view of the scale of our supermarket and the particularity of the basement, it is impossible to compete with large shopping malls and chain enterprises in price and activity scale. But we still need to find our own position, find a new way, be different and create our own characteristics. Because my supermarket is a newly-opened supermarket and located in the basement, it should be better than other supermarkets of the same size. Although I didn't do a market survey, I also know that my popularity in this city is very small. According to the principle of doing great things with less money, I want to hold a painting and calligraphy exhibition and a promotional activity of giving calligraphy and painting as gifts during the two festivals after many consultations with the Secretary General of the Municipal Institute of Painting and Calligraphy, so as to boost sales by rewarding calligraphy and painting. So as to achieve our propaganda purpose.

third, the purpose of the activity:

to enhance the corporate culture; Improve the visibility and reputation of enterprises; Expand business circle, retain regular customers and increase new customers; Increase store sales.

IV. Activities:

< 1 >, Hundreds of Nanyang Famous Calligraphy and Painting Festival

Let you enjoy Nanyang Famous Calligraphy and Painting and cultivate your sentiment after relaxing and leisure shopping ... Participating famous artists include Zhu Jianfeng, Qiao Xiyan, Li Zonggui and Jiang Guangming, and social famous artists include Chu Qingfu, Lu Zhengqian, Xue Xiuji and Cao Wenqi.

< 2 > Happy shopping, get a calligraphy and painting

Anyone who shops all over 15 yuan in the supermarket at one time will have the opportunity to get a calligraphy and painting by a famous painter in Nanyang.

< 3 >, the painter's scene