Introduction to copy editing

Copyediting is a profession that revises or proofreads manuscripts for a specific subject matter.

Copywriting editing work content:

1. Based on the understanding of Internet promotion models, accurately position the competitiveness, profit model, and promotion model of market products.

2. Based on business needs, use creativity and planning to package products into commodities and express them in PPT form.

3. Writing of various texts and copywriting for website marketing.

4. Writing of company brand and product advertising, external publicity copywriting, marketing activity copywriting, media soft copy, etc.

The position of "copywriter" comes from the advertising industry. "COPYWRIGHT" generally refers to the writing of text. In advertising companies, it is responsible for text creativity, such as slogans, promotions, soft texts, and text in graphic advertisements. He writes all of them, and furthermore, he also writes scripts, linking words, product introductions, etc. for TV commercials and radio commercials.

The position of "editor" comes from the publishing industry. "EDITOR" generally refers to the selection and editing of content and articles for newspapers and magazines. It has the power to review manuscripts and the obligation to revise and verify manuscripts. It is derived from For radio and television stations, it is the planning and design of channels and the selection and editing of content.

Extended information:

Copy editor job responsibilities:

1. Responsible for writing the company’s internal magazine and communicating with graphic designers.

2. Responsible for writing promotional copy and promotional material copy.

3. Responsible for writing soft articles for the company’s external media and advertising.

4. Regularly track industry information and write industry news.

5. Responsible for the collection and arrangement of media soft articles and advertising materials.

6. Cooperate with other departments and other leaders’ work.

Reference: Baidu Encyclopedia - Copy Editor