Shouguang sends Wuhan materials slogan

The epidemic in Wuhan is still at its most difficult moment.

Faced with the shortage of materials, the whole society has taken action and made great efforts to alleviate the epidemic, among which automobile enterprises are more active as an important force in society.

According to incomplete statistics, the cumulative amount of donations and materials from car companies and enterprises in the industrial chain for the Wuhan epidemic has exceeded 500 million yuan. At the same time, many car companies also resumed work ahead of schedule during the Spring Festival holiday, scrambling to produce negative-pressure ambulances for epidemic areas and do a good job in material support for epidemic prevention and control.

According to the automobile wisdom, this is another "big test" that automobile enterprises have participated in since SARS broke the ice in 2003, and it is this big test that let everyone see the growth of automobile enterprises in China.

The car company is on the move

At present, in response to the Wuhan epidemic, most car companies mainly donate money, but in addition to financial assistance, raising vehicles and materials is also the main content of car companies' actions.

During the outbreak, you can always see the information of protective materials from the front line and ask for help. Due to various reasons such as insufficient production capacity, there is a serious shortage of first-line protective masks and protective clothing. Some car companies take advantage of overseas layout to buy and raise masks and protective clothing around the world to support the front line.

65438+1At 5: 00 am on October 30th, 60,000 ***2.38 tons of masks raised by SAIC from overseas landed at Shanghai Pudong Airport on time. After receiving the mask, a green channel for emergency delivery of medical supplies was opened, and the mask was immediately sent to Wuhan. On June 5438+1October 3 1 day, SAIC's * * * 40,000 sets of protective clothing delivered to Shanghai from Sydney will be delivered directly to local hospitals in Wuhan through its logistics company. In addition to materials, SAIC Volkswagen and SAIC-GM, subsidiaries of SAIC, will also donate 8 million yuan respectively. At present, the cash and materials donated by SAIC and its subsidiaries have reached 22 million yuan.

Geely Holding Group is actively cooperating with overseas subsidiaries to purchase urgently needed medical materials in Sweden and other countries. The first batch of medical masks, totaling 250,000, has been sent from Sweden to China and will be used to support the epidemic areas. On June 28th, 65438, Geely Holding Group and its brands joined hands with Li Shufu Public Welfare Foundation to set up a special fund for epidemic prevention and control of 200 million yuan, which was used for epidemic medical materials in Hubei, Guangdong, Zhejiang, Henan and other places, such as equipment, masks and protective clothing. In addition, it is also used by China CDC and other institutions to support the research and development of virus vaccines and drugs.

65438129 October, Nissan Motor Co., Ltd., Nissan (China) Investment Co., Ltd. and Dongfeng Motor Co., Ltd., a joint venture of Nissan Motor Co., Ltd. in China, donated RMB 5 million and 65438+ 10,000 pairs of masks to support the treatment of novel coronavirus patients in Hubei Province.

Through the positive actions of these car companies, Wuhan's anti-epidemic has received strong support.

In addition to masks and other materials, negative pressure ambulances are one of the key materials needed to fight the epidemic.

In order to support the prevention and control of the epidemic, the Ministry of Industry and Information Technology has given a number of car companies the production task of negative pressure ambulances. After receiving the task, SAIC Chase immediately held an emergency conference call, mobilized 60 V80-based vehicles from Wuxi production base, and convened technical, procurement, logistics and other departments to discuss and come up with a plan. From the beginning of the Lunar New Year's Day on June 25th, 65438, SAIC Chase officially resumed work, worked overtime continuously, and actively contacted customers and material suppliers to ensure timely delivery before February 5th.

In addition to SAIC Chase, BAIC Futian and Fujian Mercedes-Benz under BAIC Group started to make negative-pressure ambulances in the two major production bases of North and South respectively, and Tuyano, Scenery G9 and Scenery G7 were used to modify professional vehicles.

1on October 28th, jiangling motors co., ltd decided to donate 10 Ford transit negative pressure monitoring ambulance to Wuhan. Since June 29th, 65438, the welding line of Jiangling Xiaolan Factory has been put into production one after another to support the manufacture and delivery of new ambulance orders. At present, jiangling motors has received more than 700 ambulances/KLOC-0. After Chery Holding Group received the instruction from the Ministry of Industry and Information Technology to produce the first batch of 20 negative pressure ambulances, the Chery River production line was fully electrified. Ensure that the production task of the first batch of 20 vehicles is completed before February 5, and the orders for subsequent batches of negative pressure ambulances are also actively coordinating resources to step up production scheduling.

Of course, in addition to the funds and materials necessary to fight the epidemic, paying attention to the daily travel of residents is also an important part of the assistance of car companies. To this end, various car companies take active actions, donate vehicles and allocate resources through their travel companies to provide support for alleviating local traffic and official emergencies.

In addition to donations, Dongfeng Motor Group, a subsidiary of Dongfeng Xiaokang Automobile Co., Ltd., decided to donate vehicles worth about 5 million yuan, such as Dongfeng Scenery 580 and Dongfeng Scenery ix7, to Hubei Charity Federation. Guangzhou Automobile Passenger Cars under Guangzhou Automobile Group will also donate a new generation Chuanqi GA6 car with a value of 6,543.8+0,000 yuan to Wuhan Charity Federation through Guangzhou Charity Association, which will be uniformly deployed and used by Wuhan COVID-19 Prevention and Control Headquarters. Geely brand under Geely Holding Group will also donate 50 MPV models Geely Jiaji to Wuhan COVID-19 Prevention and Control Headquarters, which will be dispatched by the local epidemic prevention and control department.

It can be said that car companies' assistance to the Wuhan epidemic has extended from the prevention and control of the epidemic to the daily life of the entire epidemic area. They have a deeper understanding of aid, which is the experience accumulated by car companies in disaster relief.

Considering social sunshine from the perspective of economy

Generally speaking, we think that charity in China started in 2003, because that was the first time that social forces provided social assistance in an organized and orderly manner in China. However, after 17 years' development, the philanthropy in China has taken on brand-new characteristics after a series of storms.

As far as the aid of car companies is concerned, many car companies regard the SARS aid before 17 as a brand marketing, which is more based on economic considerations. Now car companies basically put economic factors last, but a spontaneous behavior. As we all know, the situation of China auto market in 20 19 is not optimistic. Most auto companies have very limited profits, but they still can't stop the enthusiasm of auto companies. This is the proof that China automobile enterprises have changed from interest demand to national sentiment and social responsibility.

Gary becker, an American economist who won the Nobel Prize in Economics, defined charity as "if time and products are transferred to people or organizations that have no interests, then this behavior is called charity."

This also shows that car companies are actually using their own abilities to help the poor, repay the society and give love, especially in times of great disasters. If we unite as one, we can win faster. So for them, charity is not necessarily driven by economy. Please understand more. For devotees, there is no need to think so much, as long as the donation is real money, real goods, and can help the emergency.

Indeed, we do not deny that the state will give corresponding preferential policies to the donation behavior of enterprises, but these are not enough reasons to criticize them for putting on a show. Auto Wisdom consulted relevant sociologists on corporate philanthropy, and the response was impressive:

"In modern civil society, social organizations are naturally the main body of charitable donations, and so is the situation in China. The share of social organizations in the fundraising market has further increased, and the government is further fading out of the fundraising market. However, the government encourages and supports citizens and enterprises to participate in charitable donations, which can greatly promote the development of charity in China. This is not a black-and-white problem, but a complementary win-win situation. "

That's it. Charity needs the sunshine of society, so that those who have the ability to do charity can put down their ideological burdens.

The highest level of business is emotional investment.

In market economics, there is a theory about business that the most basic behavior of business is promotion. From the history of commercial development, promotion has gone through two periods: simple direct promotion aimed at selling products is a low-level and primitive form; The advanced form of commodity promotion pays attention to the overall effect, especially the promotion of its own image. It is an effective emotional investment for enterprises to participate in social welfare activities.

In this regard, Che Youzhi believes that the assistance to car companies first proves that these car companies have certain strength. In addition, with the development of China automobile enterprises today, social welfare has become an important part of their development strategy now and even in the future. Practice has also proved that enterprises have developed themselves while constantly strengthening their sense of social responsibility, which has had an important impact on the construction of corporate culture.

From this perspective, the development of enterprises can not be separated from society, from the times, from giving up responsibility and from humanistic care.

In fact, Che Youzhi has participated in several public welfare activities organized by car companies, and he can really feel the responsibility of these car companies in these activities, which has nothing to do with interests and utilitarianism. Perhaps, some people will say that car companies are putting on a show, but as Han Hong said in Geely's medical rescue operation:

"If this is a show, please continue to show it."

Finally, I want to say, please believe that everything will be fine.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.