Definition and business scope of flower shop

Flower shop refers to the diversified operation mainly based on flowers, and its business scope includes: retail and wholesale business of flowers and artificial flowers; Supplies and appliances needed to run a flower shop; A shop for etiquette planning, celebration services, etc. Taipei flower shop has its own design, production, processing and other technical and equipment conditions; All kinds of flowers can be provided. Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. In order to serve customers with high quality, people engaged in the flower shop industry must attend professional flower schools for further study and strive to improve the level of flowers. 1. It has a unique business philosophy: operating a flower shop is based on honesty, service first, and sincerely serving consumers. Establish competition awareness, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, being the first. When you engage in business activities, you should pay more attention to being a man. Note: From the aspects of flower shop location, name, business hours, trademark registration, etc., the flower shop CI system and organization (floral design department, business development department, accounting department, transportation department) should be conducive to building famous brand flower shops, launching brands and displaying flower shop images. Pay attention to the psychological analysis of customers: ① from the age, dress, transportation; ② Consumer's mentality, face, mood and interest. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the characteristics and uses of consumption, and observe the attitude of customers to spend money, which is related to people's educational level, education level, lifestyle and consumption concept. (4) When introducing flowers, ask the purpose first, then choose the style (bouquet or basket, romantic bouquet, solemn basket), then choose flowers for floral creation, and finally mark a suitable price. 3. Pay attention to characteristic management and marketing: ① The unique storefront design and family layout (decorating the flower shop space with artificial flowers and flowers) in the store, with a complete variety of flowers and leafs at home and abroad; Unique floral style. ② Pay attention to festival management and various services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment. (3) Set up telephone contract flower delivery, door-to-door flower arrangement service, annual flower delivery for collective birthday, flower rental and online flower shop, etc. 4. Management tips: ① Pay attention to potential festivals: Valentine's Day, Christmas, Mother's Day, Teacher's Day, Spring Festival and other old festivals, and develop Qixi Valentine's Day, Secretarial Day, Nurses' Day, Father's Day, Graduation Day, Qixi Valentine's Day, Journalists' Day, Men's Day and so on. , prepare the supply of goods, organize skilled florists and flower delivery personnel. Analyze the market demand and publicize in advance (such as store advertisements, media advertisements, fax mails to major units before the Spring Festival, etc. (2) Publicity through the Internet: Flower shop operators may wish to participate in e-commerce, the characteristics of which are suitable for flower trading and enhance their competitiveness. Flower shops can also carry out brand joining 24-hour flower shops and other ways. ③ Location suggestion: Choose areas with convenient transportation and large crowds, such as commercial centers, high-grade villas, apartments and office buildings. A central hospital in the city center. One advantage of the flower shop near the hospital is that when the flower consumption is off-season, the patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, you can also sell a few fruit non-staple foods. (4) Store design: Store signboard design should be simple, Minghua flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. People engaged in the flower shop industry, if they want to serve customers with high quality, must go to a professional floral school for further study and strive to improve the level of floral art, which is fast, easy to remember and has cultural connotation. The store logo should be eye-catching. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. ⑤ Reasonable pricing: Only good varieties can bring good prices. Never drive up the price. Flower shops selling all kinds of floral works must be artistic and value for money. All inferior flowers and dried flowers are willing to throw away and never sell. ⑥ Keep abreast of the latest market trends: subscribe to more floral books and related magazines, understand the international fashion trends and control the fashion trends. ⑦ Positioning of business scope: Flower shops can mainly provide flowers, potted flowers, dried flowers, craft silk flower, floral wares and wedding services, and can operate other complementary goods and services as appropriate according to local conditions to improve the comprehensive economic benefits of flower shops. ⑧ Floriculture knowledge: Understand flower language (meaning of various flowers) and guide consumers on how to maintain and keep flowers fresh. Pet-name ruby attaches importance to the quality training and management of employees. (Excerpted from: Floriculture Design Exchange Station)

References: 1 Yang Zhongchuan 1997 Marketing Research under the Internet 2 Information Industry Council 1997 Online Store Management Guidelines 3 Wang Zhigang, Xie 1995 Consumer Behavior