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Corporate promotional video commentary Corporate promotional video Explanation Chapter 1

Dreams are an inspiring force. From the great rejuvenation of the country and the nation to the evergreen enterprise foundation, to the realization of individual wishes, everything is driven by the power of dreams. With the full speed development and change of society.

In 2012, Zhenjitang Biology was unsheathed in Chengdu, Sichuan, which is located in the "Land of Abundance", and with a vigorous attitude, it ignited the raging Zhenjitang in the furnace of the age of the health industry. Fire transmits the light and heat of Zhenjitang to thousands of households.

In the era of "all people entrepreneurship and innovation", Zhenjitang, with its original intention of providing high-quality and comprehensive health services to every consumer, deeply implements the "Chinese dream, Zhenjitang dream" , my dream", embarking on the dream journey of China's health industry and writing a new chapter in the cause of human health.

Because of the dream, Zhenjitang adheres to history, takes the health industry as the core, integrates resources from all parties, gathers talents from all directions, and rapidly grows into a comprehensive health industry platform integrating R&D, production, sales and service. An integrated comprehensive group enterprise has established a huge health industry chain and become the leader of the health industry in western China.

Because of the dream, Zhenjitang is determined to forge ahead and innovate, and creates the world's first new business model of mutual assistance marketing, which organically combines the three major marketing methods of membership marketing, e-commerce, and chain operations to form a three-dimensional mutual assistance network. It comprehensively covers and radiates various business fields such as "food, clothing, housing, transportation, beauty, intelligence, and health". It has complementary resources, maximum sharing of platforms, and maximum utilization of information, demonstrating strong business cohesion and market competition. force to set off a business revolution in the mobile Internet era.

Because of the dream, Zhenjitang’s mutual marketing model takes the huge CRM data management system as the core, and has successively launched Hengsheng Life Card, Hengsheng APP, Hengsheng One-day Tour and other information management and service tools to quickly Build a large platform for mobile and balanced life cross-industry alliances to promote the cyclical growth and mutual assistance of consumer resources and business resources, forming a large-scale cooperation pattern of thousands of enterprise alliances and thousands of store chains.

Because of the dream, in less than 4 years, Zhenjitang completed the sublimation of the mutual aid marketing innovation model from practice to theory. In December 2014, Mr. Yang Linfeng, the group president, wrote the theoretical monograph "Mutual Aid Marketing" Officially published by Commercial Publishing House, it has attracted widespread attention and strong response from all walks of life.

Because of a dream, Zhenjitang proposed the strategic blueprint of "three specializations and five modernizations" at the beginning of its establishment. In October 2014, Zhenjitang Biotechnology Group was officially established with the approval of the State Administration for Industry and Commerce; in January 2015, Wuai Qingmai Restaurant and Bar was listed on the Q version of Shanghai Equity Exchange Center; in June 2015, Zhenjitang Industrial Park was successfully completed Completed and officially opened. Zhenjitang's plans for groupization, capitalization, industrial parkization and mainstreaming have become reality one by one, and its international operations are also ready to go.

Because of the dream, Zhenjitang Group has never stopped its strategic pace of strong cooperation and mutual assistance to achieve win-win results. In April 2015, Zhenjitang successfully established a partnership with another giant in the domestic health industry—— Huisheng (Hainan) reached strategic cooperation. Two health angels with dreams and the same expectations traveled 1,700 kilometers to get married, jointly building a full health industry ecological chain, and writing a new chapter in the global cause of mutual marketing.

The Zhenjitang dream is the platform dream, the Zhenjitang dream is the brand dream, and the Zhenjitang dream is the industry dream.

Let us work together to help Zhenjitang achieve leapfrog development, and jointly draw a bright future for the world’s number one mutual marketing platform! Corporate video commentary part 2

One

His name is Yao Yang, and he is the chairman of Guangxi Good Taste Co., Ltd.

At this moment, holding this golden enterprise code plate in his hand, he was full of emotions- —

二

This gold medal chef started working with pots and pans at the age of 18. He started his business as a roadside food stall. After more than 20 years, the food stall finally switched from roadside to food stall. Indoors, his delicious restaurant has become a well-known home-cooked restaurant in Liuzhou, and its business is booming.

After the guests had finished their meal and had eaten, Yao Yang looked around his restaurant, thoughtfully, feeling hungry and thirsty...

Three

Cooking, being a chef, and using his own hands to create a dignified life was his ideal. When this ideal was realized, he had a bigger and farther dream, and he secretly made a vow: His whole life is just to make good Liuzhou cuisine!

Many people’s dreams lie in long-term thinking, but Yao Yang’s dream begins with a single step. Brand, together with his partners in the Food Alliance, he has been evaluating, innovating, and improving Liuzhou cuisine for many years...

He is not willing to let Liuzhou cuisine just stay in the food stall model, and proposes how to improve Liuzhou cuisine. status, he was thinking and searching hard to make a famous brand of Liuzhou cuisine, where should he start?...

When a ground-breaking planning project was placed in front of him, his eyes suddenly became clear——

四

On this day, "Liuzhou Cuisine" was officially presented to people in the name of a cuisine for the first time.

As the first edible museum in Guangxi, it has been open for two years, and its turnover has increased at a double-digit rate every year. Especially after the "National Eight Regulations", the catering industry has become a red sea, and the Liuzhou Cuisine Museum, However, it is crowded with customers every day, making it the best choice for family and friends gatherings, civil receptions, peer exchanges, and celebrity gatherings.

五

The success of the Liuzhou Cuisine Museum has brought Yao Yang’s career of “making good Liuzhou cuisine” to a new level. The higher he stands, the higher his vision will naturally be. Now, what he sees is not just his own one-third of an acre of land, but the entire Liuzhou food and national market.

As early as 2011, Yao Yang participated in the planning and operation of Liuzhou Luosi Noodles in Beijing. In recent years, on the one hand, Liuzhou Luosi Noodles have become more and more famous; However, the noodle business management is in the chaos of "warlords' melee". While Yao Yang sees the broad market prospects of Liuzhou snail noodle, he also feels the responsibility on the shoulders of a Liuzhou catering employee.

Six

He accepted the commission from the Municipal Commerce Commission to draft the "Liuzhou Snail Noodle Industry Standard";

He initiated the establishment of the "Liuzhou Snail Noodle Association" ;

He created the first "Snail Noodles Casual Dining Bar" to create a miracle of snail noodles!

He integrated and established Guangxi Good Taste Catering Management Co., Ltd. At present, the company already owns five entities: Liuzhou Cuisine Food Culture Museum, Liuzhou Tiankai Holiday Hotel, Good Taste Flavor Restaurant, Good Taste Snail Noodles Casual Dining Bar, Liuzhou Yufeng District Xiaoliuzi Food Store, etc., and was established in April 2015. On March 29, it was listed on the Tianjin Stock Exchange with a total share capital of 40.2 million shares. On that day, the opening price of 5 yuan per share rose to 6.3 yuan, and the total market value reached more than 253 million yuan!

　Seven

Listing is just a new starting point, a higher starting point.

At present, Guangxi Good Taste Catering Management Co., Ltd. already has an excellent catering R&D technical team. It will be based on the intensive cultivation of Liuzhou’s local market, take the catering business as the company’s main business, and focus on the development of Bagui. The franchise chain operation of complex casual restaurants with a style and food theme will make the Liuzhou food brand bigger and stronger, and expand to the whole country to maximize profits.

Eight

The operating goals of the main business:

Opening chain stores

In 2015, the annual operating income of the catering business will be 50 million yuan. The annual growth rate is no less than 20.

By 2017, there will be more than 100 brand franchise chain stores nationwide, with annual operating revenue exceeding 200 million yuan;

By 2018, there will be more than 180 brand franchise chain stores nationwide, with annual revenue Revenue exceeded 500 million yuan;

Product development

Developed standardized semi-finished product packages of high-quality original snail noodles and supplied them to achieve nationwide logistics and distribution.

Develop a standardized semi-finished product package of Bagui Camellia Camellia to achieve rapid supply for terminal operations.

Develop quick-frozen finished products of Bagui style snacks and realize nationwide chain logistics distribution.

Develop Liuzhou snail rice noodles in convenient packaging products to achieve online sales and take-out gift packaging sales in stores.

At present, a 15,000-square-meter factory building has been signed to develop a Luosi Noodles Tourism Industrial Park. Strive to launch products by the end of 2015 and form an industry standard.

Personnel expansion plan

Establish a central kitchen, expand the technical research and development team and production personnel, expand the headquarters management team, establish a brand franchise management department, an engineering department, and an operations training management department to adapt to the brand Franchise development needs.

Technology development and innovation plan

Realize the innovation of production and processing methods and processes in terminal stores, use modern catering equipment, innovate the labor model of production, and realize the reliance on professional chefs and labor Cost reduction.

Innovate the store decoration style and environmental soft furnishings to achieve a clever combination of traditional snacks and fashionable casual dining formats.

Innovate marketing strategies and techniques, make full use of the advantages of the mobile Internet era, achieve brand and word-of-mouth communication, and explosive growth of fans.

Market development and marketing network construction plan

At present, the Liuzhou flagship store of the good-tasting snail noodle casual restaurant brand has opened. At the same time, we are actively preparing for the nationwide franchise chain and accelerating the central kitchen and distribution system construction, carry out franchise investment work in Guangxi, and strive to realize brand chain off-site operations in 2015.

In 2016, the national market will be fully launched, focusing on first-tier cities such as Beijing, Shanghai, Guangzhou, Wuhan, Nanning, and Chengdu.

Refinancing plan

In 2015, it plans to raise 20 million yuan, of which 15 million yuan will be used for the construction of central kitchens and 5 million yuan for the expansion of terminal chain stores.

Nine

Respect God, love people, and operate with conscience. The company will adhere to the brand concept of "friendly and natural, cultural taste, delicious and nutritious, and value-for-money experience", regard the brand as the most important asset to maintain and add value, become a cause for partners to work together, and share the brand together. Market returns from success.

Our ideal is to turn Liuzhou’s number one snack and Guangxi’s delicacies into the most fashionable and trendy casual dining space and become China’s Starbucks!

十

On April 29, Guangxi Good Taste Co., Ltd. was listed on the Tianjin Stock Exchange. In order to thank the Tianjin Exchange for its strong support, the people of Good Taste chose to make snails that are particularly popular with Liuzhou people. Two red agate carvings, let these two red elves represent the wishes of good-tasting people, wishing the Tianjie Exchange to be prosperous, and also wishing Liuzhou's snail noodle industry to be prosperous.

We hope that you will be with us along the way in this unique cause, and we will go hand in hand to create brilliance! Corporate video commentary Part 3

Title

Every stitch and thread conveys care

Thousands of threads weave a beautiful life

XX weaving cares for the warmth of the four seasons and shows the charm of personality

Summary

Source, originating from XX, a journey of ups and downs.

Achieve a solid brand with excellent quality, and interpret the beauty of brand fashion and personality with cultural connotation

Since its establishment, Guangdong XX Weaving Co., Ltd. has adhered to the concept of "continuous innovation and pursuit of excellence" to accurately position the market. Perfectly combined with efficient marketing communication, with integrity, quality and personality charm, we are committed to the research and development and market expansion of woolen sweaters, providing a stage for employees to fully display their talents, and creating maximum economic benefits for customers. Today's XX company has gathered high-quality design, marketing and management teams, equipped with first-class domestic and foreign advanced production equipment, and has become a professional clothing production enterprise integrating R&D, design, production and sales. It has attracted much attention in the industry. The company passed ISO9001-2000 quality management system certification, and won honors such as the "Total Quality Management Standard Enterprise" certificate issued by the Ministry of Agriculture. XX Company is using its own strength, looking at the overall situation, and gradually moving towards the development of an international enterprise.

Elegant and fashionable, XX Company interprets the life ideas of modern urban women and constantly pursues perfection and changes in details. The product design not only inherits the classic and implicit connotation of Chinese clothing, but also appropriately integrates Western modernity. Aesthetic art organically combines the fashionable beauty of Chinese and Western clothing. With a positive learning attitude and innovative spirit, the company constantly absorbs advanced weaving technology and culture, insists on exquisite machine embroidery as the basis, explores tradition and grasps fashion, and combines new international trends to weave unique and novel products. Wool weaving, bead embroidery and other fashions. There are more than 1,000 kinds of products in the series, the annual productivity reaches 1.2 million sets, the export earnings can exceed 12 million US dollars, and the annual output value exceeds 100 million yuan.

At present, the company has obtained the right to self-operate import and export. The company's board of directors is far-sighted. Under the leadership of Chairman XXX, it actively adjusts the company's business strategy and business methods, and uses the concept of integrity and common prosperity to achieve the target market The occupation and the improvement of corporate competitiveness, the sales network covers all large and medium-sized cities in China, and is exported to more than 20 countries and regions such as Europe, the United States, the Middle East, and Hong Kong, which is a step forward for XX Company on the road to open up the international market. A big step.

Design/Production

Since its establishment, the company has always focused on the development of product styles and formed its own core capabilities accordingly. XX products are based on international fashion, focus on quality and are committed to technical research in professional fields. With its unique clothing design concept, it fully absorbs the essence of European and American fashion design. Each style is derived from high-quality fabrics, creating a clothing heritage with oriental youthfulness.

The efficient operation of an enterprise is inseparable from excellent platform support. As the market becomes increasingly globalized and competition continues to become fiercer, modern enterprises must gradually develop from intensive production to mechanical streamlined development. Scientific research innovation and production innovation are the main ways for enterprise development. To this end, the company has invested in the introduction of more than 1,000 sets of new computerized knitting machines, high-speed electric clothes carts and other production equipment, and has one-stop production lines for machine embroidery, bleaching, washing, steaming, shipping, and packaging to ensure the quality of production. and progress, laying a solid hardware foundation for XX to expand its market share and create a world-famous clothing brand. During many years of production, we have cultivated a large number of highly skilled production teams. We follow the scientific concept of development and strictly follow the ISO9001-2000 international quality management system to carry out standardized operations, accelerate the optimization and upgrading of textile products, and dedicate the most exquisite products to consumers. .

Codes are used to govern business, with rules and regulations. Strengthen management technology innovation and enhance core competitiveness

XX Company has always taken a series of fruitful measures in terms of technology development, product innovation, quality control, internal management, and enterprise development. Guided by international elite brands, we will continue to explore and study, actively change management concepts, establish and improve modern enterprise management systems, and strive to create a harmonious, equal and perfect development environment. Today, the company has a group of senior technical talents with superb skills and marketing talents with insight into market trends and warm and thoughtful services.

At the same time, the corporate values ??and business philosophy are subtly passed on to employees, thereby creating a highly cohesive and loyal workforce. It is the work enthusiasm and creativity exerted by every XX person that provides the basis for the development of the enterprise. A steady stream of motivation lays a solid foundation for enterprises to move towards the international stage.

Looking forward

Looking to the future, we are full of confidence, ideals and passion. XX people, inheriting glory and dreams, will take creating a century-old enterprise and establishing a century-old brand as their mission. With the spirit of perseverance, they will continue to be dedicated to building a world-famous enterprise and strive to showcase the charm of oriental culture and revitalize national industry. !