Make a zero run C0 1 symposium on the ceiling of 200,000 cars.

On the eve of the launch of Zero Run C0 1, Zero Run Automobile held a symposium to explain the positioning and product characteristics of new products. And this brand is also laying out its product line in an orderly way, and its first real car is about to face the market. Zero run C0 1 is positioned as a multi-scene intelligent luxury electric vehicle, and the brand has its own interpretation of luxury electric vehicles.

First of all, in the face of the selling point of the new car, Zhu, the founder, chairman and CEO of Zero Run Automobile, gave his own opinion: Because the market competition is really fierce now, after our comparison, it should be difficult to find competitors' products when the zero run C0 1 is in the price range of 200,000.

There are two main advantages: First, the whole intelligent cockpit system of zero run C0 1 is very distinctive. We are also the first virtual machine with Android at the same level. Most Android applications on the market can be installed and used in our cars, including some very practical ones, such as some takeaway applications, which can be used in our cars. At the same time, it can fully guarantee the safety of our whole car, because it is an Android virtual machine, the most open in-vehicle system, which expands the application ecology, does not occupy additional in-vehicle memory, and does not affect safety. In fact, what you see from the side of the car is a virtual machine application, so it is safe.

At the same time, it also integrates OPPO Watch Zhilian and Apple Watch Zhilian, which can directly open the door with the watch, turn on the air conditioner in advance with the watch, and check all the car status, which adds a lot of convenience to users. These are the innovations of zero running.

Of course, Zero Run has always regarded face recognition as a function of adaptive configuration, and made it more extreme. Zero run C0 1 has made 25 function adaptations, which can automatically adapt to your seat, air conditioner, music and so on. And 25 functions to suit personal preference. In this regard, the zero-run cockpit function is also the most advanced in the industry.

Another feature of C0 1, we have made a luxury configuration standard. We have always said that even if it is an entry-level car, the standard configuration of C0 1 can be comparable to that of luxury cars over 400,000, such as BBA fuel cars and electric cars over 300,000 and 400,000. Starting from the chassis, including double wishbone and five links, plus our interior, such as suede ceiling, are standard, we can. Our seats can be ventilated, heated and massaged. The boss seat in the back row can also adjust the sitting posture and angle with one button.

These are all important manifestations of our C0 1 advantages, which have great differentiated competitive advantages with our competitors and are more luxurious and high-end.

Media: What is the product positioning of C0 1? Who is the target group? In your mind, who is the biggest competitor of zero running?

Zhu: Our car owners are aiming at people. Our users are basically 25 to 40 years old. In fact, the group aged 30 to 40 accounts for a very large proportion. Basically, it's a group of people who have a relatively stable life and work, and then they also have the awareness of technology and innovation, and they also pursue the taste of products. It is such a group of people. This is our main target customer base.

Another problem you mentioned is that our competitors are mainly our domestic car companies. At present, because the whole new energy market is mainly domestic brands, there are also new forces and traditional car companies, I find it difficult to define. From now on, on the competing models of C0 1, such as P7, BYD's Korean EV and Seals, these should all have some market overlap with us.

Just now, we used Qualcomm 8 155P in two aspects. One is intelligence. No matter the hardware configuration, for example, we used 8 155p on the on-board chip, the application of many functions of our car is more in-depth and thorough. Including intelligent driving, we have 28 sensors as standard, which can reach L2+ intelligent driving level, and all cars are standard. In terms of intelligence, it is better than those you just mentioned.

Media: Regarding intelligent driving, the intelligent hardware of this car is still relatively strong. I don't know what functions are included in the delivery of intelligent assisted driving. Does it also include other application scenarios? What are the key directions of OTA in this car in the future?

Zhu: If we deliver C0 1, we will have all the functions of L2+, and 23 intelligent driving functions will become standard in the whole department. In addition to the navigation assistance function, other functions will be turned on simultaneously at the time of delivery. In addition, we have added the function of ALC.

For this zero-run C0 1 product, we can summarize its characteristics in one sentence. Our configuration and luxury, including the level of intelligence, have reached the configuration of BBA models with an original fuel price of more than 400,000 yuan, or even higher. At the same time, our price is in the original traditional B-class car field, such as Camry and Toyota Accord, which are all models at this price. I want to sum it up in one sentence. Zero run C0 1 is the ceiling of 200,000 cars. Thank you.

Media: I would like to ask how the zero-run car has always adhered to the global self-research route, how is it progressing at present, and in what areas is it better than competing products?

Zhu: First of all, global independent research and development is not just a software application. All the core components are developed and manufactured by ourselves. From the point of view of the traditional three electricity, there are two aspects: intelligent driving and intelligent cockpit. As for the battery pack, we purchase batteries from the supply chain, and we just define two batteries for more battery suppliers.

In addition, the battery module, this is made by ourselves and completed by ourselves. What are its advantages? For example, when the supply of batteries is in short supply in April and May, we can adopt a multi-supplier strategy and have sufficient supply, so the whole standardization can be better. In terms of smart batteries, we have a unified BMS and an AI cloud platform in the background, which can monitor the temperature and pressure difference of all batteries. So far, our zero-run battery pack is the safest and most stable. The battery is a very expensive carrier, and we can reduce the cost by 5% to 10% by self-making.

With our own self-made battery pack, we are the first in the world to mass-produce CTC battery chassis integration technology without battery pack on C0 1, which integrates the battery with the car body and has the advantages of lighter weight, larger seating space, better endurance and higher safety. This is the battery part.

In the electric drive part, our electric drive team was established from 15. Now many car companies are promoting all-series and eight-series electric drives. In fact, we have mass-produced the 8-in-1 electric drive on S0 1 in 19. At present, C0 1, C 1 1 and T03 all adopt integrated electric drives, and our electric drives are all developed at zero speed.

At present, the reliability, stability and advancement of electric drive have reached the highest level in the industry. At present, both C 1 1 and C0 1 are driven by oil-cooled electricity, which is the most advanced at present, with higher efficiency and lower noise. The service life can reach 6.5438+0 million kilometers, because the electric drive, like the original traditional engine, is a heart and an important symbol of durability and reliability.

The other is the vehicle controller, including the intelligent cockpit (representing the degree of intelligence, comfort and humanization, and the functions of people and machines are realized through the intelligent cockpit) and intelligent driving (the future car companies, because the future electric vehicles must be smart cars, decide how far and how high they can go). These are the keys to spending manpower and material resources. All these will bring about cost reduction for our future platformization and scale advantages, which are beneficial.

Although our R&D is now close to 1800 people, it is not the most, and our foundation is the best. In the long run, our model is relatively more suitable for this kind of electronic products. In the future, the proportion of automotive electronic products will be more, 70% will be electronics and 30% will be automobiles, so self-research in the whole region will also have more advantages. Tesla and BYD are both successful models, and BYD even has batteries.

Media: design issues. Now all new energy designs are highly homogeneous, including headlights and taillights. How does Zero Run view this homogenization design problem? Do we have some more differentiated design thinking and expressions in the future?

Cao Li: Actually, our design team and the whole product definition team have been thinking about this issue. It is true that this homogenization is getting more and more serious, but we have been thinking that this is the core of electric vehicles in the future. Where is its core value? As Mr. Zhu said, we have invested a lot of money in the research and development of intelligent driving and intelligent cockpit. Similarly, we will pay attention to the car itself, especially the core value that smart cars will bring to everyone in the future. We think it is still in the intelligent experience, so there is still an idea in the design, adding in the experience, and then subtracting as much as possible in the modeling design, because in addition to bringing pleasure to everyone in the experience or intelligent operation, it is also necessary to improve its efficiency, so from the design, whether from the mechanical aspect, it is as much as possible. Or the design efficiency of energy, we will delete all the redundant designs, and then add in the experience, texture and comfort, and do more designs inside.

Media: It can be seen that the sales volume of zero-run has been rising since 2022, but some consumers' cognition of zero-run is still in its infancy, and there are also great differences. In the face of the future consumption upgrade and the mainstream trend of brand upward, will the future zero run remove the disadvantages brought by low prices? What measures are there in this regard? What are the key points in terms of products?

Zhu: Why did we launch T03 in the first place? I hope everyone can understand zero running with a lower threshold. T03 is the highest end of all cars, with a power of 80 kW. When accelerating, you can also experience the same enjoyment as the A-class car, which meets the biggest demand pain point of users at this stage. We hope that products that can surpass users' imagination can make them realize zero running. As for the low cognitive threshold, this time can reduce a lot of publicity and investment. That's why we launched C0 1 and C 1 1 after T03, and the sales volume reached 654.38+10,000 units, to let users know about zero running. Our users have also proved that this is reasonable, because many T03 users have switched to C 1 1.

Therefore, after seeing that C 1 1 has such a good product strength, the cost performance ratio is very high from design to configuration, and more people will gradually buy it in retail. This is our logic.

Because T03 users are not a very low group, according to our statistics, more than 70% of T03 users are women, and they all have certain tastes. Many people with BBA cars at home have bought T03. In fact, the proportion of our top ten cities is also very high. Regardless of T03, C 1 1, C0 1, Zero Run is committed to building a "century-old shop" in the automobile industry, keenly grasping the biggest demand pain point of users at this stage and giving users a higher level of product experience.

Thank you.

Media: Tucki G9 makes the industry press conference more and more complicated. What preparations should be made for the next zero run C0 1 conference?

Zhu: The whole pricing strategy is very simple. All smart luxury configurations are directly standard. It has been standard in the retail C 1 1 which went on the market last year. The only difference is the battery capacity, and whether it is driven by single electricity or double electricity, which is more convenient for users to choose. In fact, the zero run C0 1 will continue the same mode and method, making it clear to users at a glance, which is very clear and convenient. This can also minimize the workload that everyone chooses, which is our consistent style. It only takes three steps to choose zero to run C0 1. The first step is to choose battery life, the second step is to choose power, and the third step is to choose a package. Because our optional package is very valuable, basically users will choose it, which is actually two steps.

Media: The black box intelligent driving scheme can greatly reduce the cost of R&D, but the global self-research is still chosen for zero running. Does this mean that intelligent driving has become a selling point of zero running? In addition, does Zero Run C0 1 have the ability to deliver brand value to users? What kind of strategy and goal do you want this car to achieve?

Zhu: As for the black box model, we have actually rejected it in 17 and 18. Why did you say you wanted to develop it yourself? In order to reject the black box, we use our own technology to build the whole architecture, from perception to the whole calculation to the whole control. This is such a logic, which comes down in one continuous line with our global self-research. We also hope to "play". On this basis, constantly improve the ability of the algorithm, can lead the world.

We have had such successful cases before, such as face recognition, license plate recognition, and all the PK competitions we did in Dahua. You need PK every time you make a contract. Whoever has a good algorithm will have a high recognition rate, and the future car will be safer than yours. Compared with automatic driving, this is inevitable to go to PK. Therefore, we will also spend the greatest energy on this to achieve a breakthrough, which can also be a plus item for the product.

The second question, the brand value of zero running at this stage is to make everyone feel value for money. At the same time, our products are also very intelligent and have a good sense of design, which ultimately allows a brand to cultivate users' minds. Now the slogan of Zero Run is "Zero Run Cars, Exceed Your Expectations". I hope that after hearing this, everyone will think that Zero Run is a brand with great value for money. Things are not bad, they must be good. At present, efforts are being made to achieve this goal.

Media: What are the advantages of zero-run CTC technology compared with other brands of battery chassis integration? How does it help to improve the competitiveness of zero-run C0 1? How to treat the power exchange mode in zero run?

Cao Li: The technical scheme of zero-run CTC is that we remove the battery pack and have no independent battery pack. We regard the structure of the car body as a part of the battery pack, which brings four benefits: First, the performance is higher and the rigidity of the whole car is improved by 25%. The above space can be saved, and the battery space can be saved by14.5%; It can improve10% in comprehensive endurance; In terms of safety, higher rigidity, such as the safety of vehicle collision, makes the whole battery structure safer.

As for the battery changing mode, we always think it is the same as the evolution trend of mobile phones. We believe that mobile phones can change batteries from the original to the present, and the batteries are completely integrated, and the whole vehicle is the same. We think that after the whole vehicle has a battery life of, say, four or five hundred kilometers, there is actually no need to change the battery directly. When the infrastructure such as charging piles is more and more abundant, it can fully meet the daily use needs.