What is Intel's marketing strategy?

Intel is always a blockbuster in marketing strategy. The most famous is the "Intelinside" program, which has been incorporated into almost all MBA textbooks. Since the launch of 199 1, Intel will pay 40% of the advertising expenses for any computer manufacturer, as long as the manufacturer adds an Intel-approved "Intelinside" image or logo (the proportion is 30% in China). Nowadays, with the profit of the computer industry thinning, Intel's advertising rebate has accounted for 1/4 of the profits of some computer companies, and has become the main source of profit growth for Intel customers. On a global scale, a 5-tone Intelinside brand commercial song will be played every 5 minutes on average. The plan has changed the technology promotion method of end users and created a brand value of nearly $39 billion.

On June 4th, 2006, at 65438, Intel officially released a brand new logo and slogan: "Intel. Leapahead ",and the 37-year-old" Shen E "was replaced, which was regarded as a crazy move for a time. However, the change does not stop there. When we look at Intel in the new year, we can simply describe it as "changeable": let "outsiders" (EricKim from Samsung Electronics) take charge of the company's marketing, Centrino advertising changed its face, and Pentium faded out. Intel CEO Otellini officially took over as the head of Intel this year and released the digital home solution "Viiv" ().

Robert noyce, the founder of Intel, has a classic saying: "Don't be bound by history, go out and create a better future". Intel, which has always been steady and restrained, has always had a "beyond" heart, and Intel has always mastered the remote control by itself.