Public welfare undertakings of readers publishing group co., ltd

As a cultural publishing enterprise, Reader Publishing Group Co., Ltd. shoulders the sacred mission of spreading excellent culture and undertaking social responsibility. For many years, the reader publishing group has been attached to social charity and public welfare undertakings. While doing a good job in the production and operation of enterprises, we do not forget to thank and repay the society, and actively participate in and carry out poverty alleviation donation activities, which shows the humanistic concern of readers and has a good social impact in the whole society.

First, actively carry forward the spirit of earthquake relief

In 2008, after the Wenchuan earthquake, the group quickly organized many donation activities to offer love to the disaster-stricken areas. More than 20 young employees of Reader magazine donated 6,000 yuan to China Red Cross at the first time. After that, the group organized 300 employees to donate 52,370 yuan at a time, and 100 retired veteran comrades donated 23,862 yuan; Party member and activists who joined the Party paid a special membership fee of 20,470 yuan; On May 23rd, at the scene of Gansu TV Station's "Walking with Love" disaster relief party, the group donated 165438+ 10,000 yuan to the disaster area in Longnan, our province. Up to now, the group and its employees * * * have donated more than RMB 1 .2000, 456 books1book, and donated RMB1book.

On April 4, 20 10, another earthquake of magnitude 7. 1 occurred in Yushu, Qinghai. The Party Committee of the Group took active actions and held an emergency meeting of the Board of Directors of the Group on Sunday. The meeting finally decided to donate 5 million yuan in cash to Yushu earthquake-stricken area. On the evening of April 20th, Comrade Peng Changcheng, then general manager of the Reader Publishing Group, was entrusted by the group's board of directors to attend the earthquake relief evening of CCTV's large-scale special program "Love Yushu without Borders", and donated 5 million yuan to the people in the disaster area on behalf of the Party Committee and all the staff of the Reader Publishing Group. Our meager strength has merged into a torrent of social love, and we have passed on our good wishes and hopes to the people in the disaster areas to help them tide over the difficulties and rebuild their homes as soon as possible. Readers expressed their deep concern for the people in the disaster area with simple actions and simple feelings, which reflected the full love of the employees of the group and won wide praise from all walks of life.

The readers also organized various book publishing units to work overtime and elaborate, and published "Shocking-Report Collection of Advanced Deeds of Earthquake Relief in Gansu Province", "Remember 5.12-Gansu Earthquake Relief Documentary" and "Good Boy in Longyuan" as soon as possible. And a series of earthquake relief books, such as Earthquake, Reportage, Longnan 5. 12 Earthquake, Poetry Collection, Song of Life Scream, Protecting Home-Gansu Literature Memory of 5.12 Earthquake, Knowledge Reader for Primary School Students and Knowledge Reader for Middle School Students. Readers, a magazine affiliated to the group, quickly compiled a special issue on earthquake relief after the Wenchuan earthquake, and compiled a Yushu supplement after the Yushu earthquake in Qinghai. We make full use of the influence of readers, vigorously carry forward the spirit of earthquake relief and the traditional virtue of the Chinese nation of "one side is in trouble and all sides support", and support and interpret readers' love and dedication in the face of disasters with practical actions.

Second, give full play to publishing resources and assume social responsibilities.

Readers have always taken the initiative to assume social responsibilities, support public welfare undertakings, and show publishers' sincerity in repaying society and people. No matter at the critical moment when China suffered a major disaster, or in its daily publishing and business activities, the Group always kept in mind its social responsibility and actively participated in social charity.

Reader is the flagship product of readers publishing group. As the first brand of China periodicals, it has always been adhering to the sunshine theme of "truth, goodness and beauty", full of human warmth and conveying deep humanistic care and emotional care. It is known as "spiritual reader of China people" and has had a far-reaching impact on millions of readers. Over the years, Reader magazine has been actively involved in social welfare undertakings such as education, environmental protection, drug control and health. Use the great influence and appeal of your own brand. Every year, a considerable space is devoted to various public service advertisements. He also took the lead in making public service advertisements for the "Hope Project" of the China Youth Foundation in the newspaper industry, and presented Reader magazine to more than 1000 special-grade teachers and PLA officers and men guarding the northwest frontier thousands of miles away. Since 2000, in order to protect the ecological environment of the Yellow River, Reader magazine has continuously organized the activities of "protecting the mother river and building a reader's forest", raised more than 4 million yuan nationwide, and successively built nearly 20,000 mu of forest land in Liujiaxia, Gansu, Dashagou, Lanzhou and Leshan, Sichuan.

Three, actively carry out send warm, offering love activities.

Over the years, readers have also actively participated in a series of social public welfare activities organized by governments and departments at all levels, such as "send warm, Giving Love", "Helping Single Poor Mothers", "Water Pit Helping Mothers", "Hope Project" and "Going to the Countryside with Culture", which have injected their meager strength into the torrent of social love. Since 2006, the Group has donated a Hope Primary School, books, donations, computers and office equipment worth 500,000 yuan to Huachi County, a counterpart poverty alleviation point.

On April 23, 2065438+00, on the occasion of World Reading Day, the Propaganda Department of the Provincial Party Committee, the Working Committee of the Provincial Organs, the Provincial Press and Publication Bureau and other units jointly organized a book donation activity to county and township libraries and primary and secondary schools in the province. Readers Publishing Group responded positively and organized employees to donate books or subscribe enthusiastically. Finally, the value of books donated in the name of the unit is 6.5438+0.35 million yuan, and the value of books donated and subscribed by individuals is 40 thousand yuan.