How to make a brand promotion video

1. First, the company should determine the type of its own brand promotional film. Brand propaganda films are summarized as company propaganda films, agency propaganda films, image propaganda films, promotion propaganda films, investment promotion propaganda films, product function demonstration films, product introduction films, people feature films and other types, which are aimed at enterprises, institutions, products, images and people, and also cooperate with specific activities in a certain period of time. Only when the types of promotional videos are determined can professional film and television companies be invited to make targeted planning.

2. Prepare video materials for reference: for example, clean the shooting environment and equipment by using previous materials and shooting CDs.

3. Write the text content that needs to be emphasized: grasp the company's purpose, the basic idea of shooting a promotional film for the company, make a simple plan for the company's creative promotional film, and provide the company's corporate philosophy, corporate image, corporate products and other information.

4. Put forward requirements for filming promotional videos:

(1), the key shots that must be reflected, the key publicity content that must be expressed and the scene requirements of short shots. Suggestions are made on the way of LOGO appearance, scenes, materials, lighting, sound effects and the process of switching each scene.

(2) Put forward the requirements of shooting equipment, shooting scenes, props and staffing.

5. Put forward suggestions on the post-editing of the promotional film: special effects copyright soundtrack+sound 3D animation, senior voice actors and other aspects to put forward reasonable requirements and suggestions.

6. We will give the enterprise a timetable for modifying the review script of the next promotional video, arranging shooting or data docking, and reviewing the follow-up promotional video, so as to let customers know when they can see the promotional video.