How does the milk tea shop publicize?

First of all, we need to understand the main points of tea shop publicity:

1. Who are your customers

2. Is your purpose to make money or attract traffic? After understanding these points, let's take a look at the following publicity methods of milk tea shops with thoughts:

Method 1: Buy one milk tea and get one free

Effect: Four stars

Cost: Three stars

Role: Focus on increasing sales, supplemented by secondary consumption

Many milk tea shops will use it, but few people know its significance. Buy one get one free is the promotion method of choosing two cups of milk tea with good sales volume and low cost in the milk tea shop. Its cost is not high, and it can promote secondary consumption when it brings sales volume. After all, not many customers will like this kind of collocation. If you add a few more dollars, you can switch to other milk tea drinks, which is acceptable to customers. After the drinks are ordered, you may order snacks to match, which is the source of secondary consumption. The method of buy one get one free can be used in stages, or during festivals and store celebrations. Remember, don't use it too frequently, which will make people feel that the tea shop has no business and is too cheap.

promotion method 2: use of milk tea set meal

effect: three stars

cost: three stars

function: promote sales and clean up the raw materials that are about to expire

use milk tea set meal, and match some milk tea and snacks that can be matched together, such as eggs with Hong Kong-style milk tea, chicken chops+milk tea, lovers' milk tea drinks, or some temporary milk tea drinks.

tea shop promotion method 3: WeChat marketing

Effect: five stars

Cost: five stars

Role: enhancing user experience and maintaining new and old customers

WeChat marketing can not be ignored in the developed network era. Nowadays, many tea shops have opened their own personal micro-signals to receive take-away orders, and often send their own tea shop news and new product listing notices in the circle of friends. Compared with the take-away websites such as Meituan and Hungry, WeChat can better grasp the hearts of old customers. Moreover, some activities can be done on WeChat. When this WeChat is forwarded, some preferential policies can be obtained. Once it is turned to two, two, two, and three, a well-done tea shop can become hot at once.

publicity method 4: participation in school activities

effect: five stars

cost: four stars

function: explore new and old customers and enhance the reputation of tea shops

students have always been the most willing consumers of tea shops, and word-of-mouth publicity is particularly fast and effective, so we should take good care of students, chat with them more on weekdays and occasionally call ourselves. Or get on well with student associations and sponsor some milk tea drinks occasionally. They will easily remember you and like this milk tea shop, and the word-of-mouth publicity in the later period is absolutely effortless.