Where can I learn if I want to print personalized clothing?

Open a personalized clothing printing shop and make fashion money

Personalized clothing printing concept

Someone asked a senior clothing design master: "The soul of clothing What is it? "

The master said: "It's the pattern - a personalized pattern can make an ordinary garment float."

Specialized personalized clothing customization shop, no matter you. Whatever pattern you like can be designed and made for you immediately. Having a piece of clothing that truly belongs to you has become a popular fashion. In Taiwan, on-site printing is very popular. The annual clothing printing sales in Taiwan are around 800,000 pieces. Therefore, their slogan is: you can see it, you can think it, you can do it; you can write it, you can draw it, you can print it.

In fact, many people in the Mainland have already spotted this business opportunity. The combination of transfer printing and computer technology has infinitely expanded the application fields. It can be applied to blank cultural shirts, jeans, sweaters, leather bags, belts, gloves, etc. This technology can also bake color patterns and portrait photos on metal plates, On porcelain plates, metal disc cores, mouse pads, puzzles, necklace pendants and other items. The operation is simple, the income is high, and no basic computer knowledge is required.

Comprehensive strategy for running a personalized clothing printing shop

1. Shop features

Select patterns independently

In specialized personalized clothing customization In the store, customers can choose the patterns on their clothes. Thousands of patterns have been carefully prepared in the clothing store. All they have to do is wait for the customer to choose the clothing they need and have their favorite pattern printed on it.

A wide variety of business items

In personalized clothing customization stores, customers can not only print their favorite patterns on clothes, but also choose to print other items, such as leather bags , belts, gloves, mouse pads and many other products. As long as the texture meets the printing requirements, the shop owner can meet the customer's needs.

True DIY

In today's era, personality and fashion go hand in hand. Promoting individuality and not being the same as others has become the primary condition that young people consider when pursuing fashion. The patterns prepared for customers by personalized clothing customization stores sometimes cannot meet some high-demand customers. Therefore, customers can design their own patterns in advance, and then select the products for printing in the store to achieve true customization, allowing customers to design their own items. , the sense of accomplishment brought by the experience.

New pictures of old things

Everyone has items that have special meaning to themselves. However, as time goes by, the patterns on the items may become outdated or fade. , what you once couldn't put down will become a treasure at the bottom of the cabinet. Personalized clothing customization stores solve this problem for customers. Customers can take their items to the store to choose new fashionable patterns, and transform or add prints on the old items, so that each meaningful item can look new. Yan was once again favored by his master.

2. Market potential

As modern families become increasingly wealthy in material life, people pay more attention to spiritual life, and the pursuit of individuality has become an eternal theme now and even in the future. Making a meaningful and timeless souvenir (such as printed clothing) is a trend in the current fashionable market. Among them, personalized clothing printing will be the greatest expression of personality and the most popular indicator of personality. Therefore, the market space for personalized clothing printing shops is very large. For this reason, if a clothing store can be opened specifically for people who pursue personalized services, it will definitely be greatly welcomed.

3. Target customers

The consumer group of personalized clothing printing stores is very large: from children of a few years old to young people under the age of 28, they are its main target customers.

4. Business strategy

Generally, the raw material and printing costs of each clothing pattern are 3 to 15 yuan respectively (depending on the size of the image), and the charge is between 10-30 yuan, profit up to 100%. The key to making money or not is promotion. According to different consumer groups, different marketing plans are formulated. The following plans are available for reference:

Group consumption

Personalized clothing printing stores can specially undertake small batches for company promotions Advertising shirts, including undertaking graduation commemorative clothing for some school students. As far as advertising shirts are concerned, people are tired of clothing that only bears the company's logo. If the customer's photo and the company's logo are cleverly printed on the clothing, who will discard the bottom of the box? It can also achieve individual and team coordination during school celebrations, club activities, company promotions and image building.

Travel souvenirs

Personalized clothing printing shops can print tourists’ favorite scenery and photos on clothing, backpacks, and necklaces as souvenirs. Today, when tourism products across the country tend to be the same, this unique souvenir will surely attract many tourists.

Park Marketing

The main consumer target is children. Taking photos and productions for children on site, and letting them take photos with Disney cartoon stars will greatly enhance their curiosity.

Store Marketing

You can choose to open a personalized clothing customization store. According to the needs of customers, you can print pictures of celebrities, cartoons, animals and other pictures as well as your own photos, and use membership cards to impress them. Provide profit sharing and use major holidays such as Valentine's Day, Christmas, and Spring Festival for promotions.

Mall Marketing

Shopping malls have large and dense traffic. You can use shopping receipts from the mall to get discounts. When consumers pick up a piece of clothing, if they can’t put it down because of the pattern on the clothing, , will immediately pay for it. Nowadays, many young people are obsessed with cartoons, idols and self-esteem. If seven different cartoon images and favorite patterns are printed on their clothes, they can wear their favorite things every day from Monday to Sunday.

Free marketing

Everyone likes to eat "free lunch". Generally speaking, if it is free for some people, it will attract more people. There is one kind of "free" that applies to everyone - sending photos for free. This method is now used by almost all computer portraits in shopping malls. Even if you send a 4-inch photo printed on color inkjet printing paper for free, the cost is only one or two cents. But the potential consumption brought about by this free marketing is immeasurable.

Tips for operating a personalized clothing printing shop

A variety of business methods can be used to avoid risks

In the early stages of opening a personalized clothing printing shop, you should try your best to It is possible to reduce fixed expenses. It is recommended that instead of renting an apartment independently, you can borrow a corner of a shopping mall, cooperate with clothing dealers, etc. to operate a store-in-store operation. In addition, you can also use a "simple combination" method, that is, using only a digital camera, a color inkjet printer, and a flatbed printer, you can make personalized clothing by taking photos on site. In this way, you only need to invest a few thousand yuan, which not only saves A large amount of fixed expenses such as equipment funds and rent do not require a computer, so it is very easy to operate. In addition, the machine can be moved to parks, squares, tourist attractions, schools, etc., and various business methods can be adopted to avoid risks.

Investment Analysis of Personalized Clothing Printing Shop

Investment in this entrepreneurial project can be large or small. You can invest tens of thousands or even hundreds of thousands of yuan. In addition, you can also Concurrently engaged in clothing sales and other projects. But for those who are just starting a business, they must act according to their ability. Generally speaking, even if you rent a store, you still need a front room or a store facing the street. The area does not need to be too large, 10 to 15 square meters, and the monthly rent is about 1,000 yuan. That’s it.

The decoration of the store should be simple and bright as the main tone to highlight the fashionable atmosphere. The equipment investment is not large. Generally, you need to purchase a computer, scanner, digital camera, color inkjet printer, and flatbed printer, which cost more than 10,000 yuan. In addition, it is necessary to hire a computer operator and a salesperson, with an average monthly salary of about 800 yuan per person. In addition, it costs about 500 yuan to handle industrial and commercial and tax procedures and 1,000 yuan of working capital for purchasing consumable materials. In general, with an investment of about 15,000 yuan, your personalized clothing printing shop can be opened.