The slogan change of Xiaohongshu

The user groups of Xiaohongshu and Tik Tok platforms are different. There are more women who like little red books. In Tik Tok, there are many users, but they prefer men, and most of them are young people from grassroots, towns and cities.

And their slogan are different. Little Red Book: "The life experiences of 200 million people are all in Little Red Book"; Tik Tok of Byte System: "Record a Better Life", Watermelon Video: "Light up Curiosity about Life", and today's headline: "See a Bigger World".

Each platform has its own characteristics, depending on personal preferences. The most important thing is: control your time, don't indulge, and make the platform work for you and bring convenience.