How to promote corporate culture?

In fact, the construction of corporate culture is to solve the two major problems of "scientific orientation" and "publicity and promotion". There are three ways to solve the "scientific orientation" of corporate culture: one is the orientation of the enterprise itself, the other is the orientation with the help of external brain power (that is, with the help of corporate culture consulting institutions), and the third is the orientation of "the enterprise itself+hiring corporate culture consultants". Which mode to adopt depends on the actual situation of the enterprise. Generally speaking, the first model is difficult to achieve cultural innovation; The second model is prone to the separation of "culture and management", and the invasion of model and consultant culture is more serious; The third mode can be said to be the best choice for corporate culture positioning. \x0d\ After the "scientific orientation" of corporate culture is realized, the problem of corporate culture landing will be solved. However, the promotion of corporate culture is an important means of corporate culture landing. For enterprises, there are many ways to promote corporate culture, such as meetings, daily management, performance appraisal, education and training, group learning, media and activities. Let's briefly analyze various publicity and promotion channels. \x0d\ I. Promotion mode of the conference \x0d\ The process of the conference is the process of work and study, especially group study. It spreads enterprise values, rules and regulations and codes of conduct, as well as the judgment of enterprise material culture and spiritual culture. This is the process of "enterprise" culture and "enterprise person". With the repeated development of such activities, the cultural concept of enterprises has gradually penetrated into the blood of entrepreneurs. \x0d\ There are many types of enterprise meetings, including party work meetings, administrative work meetings, trade unions, etc. Enterprise work meeting, department work meeting, workshop work meeting, team meeting; Indoor meetings, on-site meetings, video teleconferences and network meetings. This is a process of promoting corporate culture. \x0d\ II。 Methods to improve daily management \x0d\ If there are "two mouths" between corporate culture and corporate management, the concept of corporate culture cannot be implemented, the quality of corporate management will be difficult to improve, and even inferior corporate culture will spread. Only by combining them closely can we improve the level and quality of enterprise management. \x0d\ In the daily management process, both the behavioral layer and the material layer of corporate culture are spreading, that is, employees or teams remind themselves to walk with the requirements of the enterprise when they see the behavioral norms of the enterprise and hear the auditory recognition system of the enterprise. These are all the processes of corporate culture communication. Therefore, enterprise management should guide daily work and study with enterprise values and measure daily work and study with enterprise system. \x0d\ III。 Promotion mode of education and training \x0d\ Education and training is an organizational communication and interpersonal communication. Training content, lecturers, training quality and training environment will directly or indirectly affect people's thinking and behavior. Therefore, through corporate culture training, we can continuously implant cultural ideas into entrepreneurs' bone marrow, change entrepreneurs' mental models, urge entrepreneurs to perform tasks and complete their work according to corporate culture ideas, and form a good corporate atmosphere. \x0d\ Admittedly, corporate culture training should be aimed at different levels of business personnel, and the specific training content should be different. Generally speaking, when training grass-roots employees in corporate culture, only the trainees are required to know why, not why; When training the general manager of an enterprise, students are required to know both why and why; When training corporate culture for enterprise leaders, department and workshop supervisors, trainees are required to know not only what corporate culture is, but also typical cases of successful corporate culture practice and the development of corporate culture theory. \x0d\ IV。 Media promotion channel \x0d\ The reason why the media becomes a media is that it has a certain audience and potential audience. It constantly spreads corporate culture to entrepreneurs through the visual system and auditory system. The repeated presentation of corporate culture in the media will prompt corporate people to form mindset and habits. Once the habit is formed, the corporate culture will really land. \x0d\ Media can be divided into internal media and external media. The internal media includes enterprise LAN, cable TV, radio, newspapers, briefings, indoor and outdoor billboards, etc. External media include regional, national and international mass media, products and packaging design. Some of their contents directly reflect corporate culture, while others indirectly reflect corporate culture. To this end, these media are all ways to promote corporate culture. \x0d\ V. Promotion methods of activities \x0d\ Corporate culture can also be spread and infiltrated through various cultural activities organized by enterprises. However, this promotion method often indirectly and imperceptibly urges entrepreneurs to accept the influence of corporate culture. It can also be said that this way is the easiest way to transform the level of consciousness (such as cultural ideas) into the level of action, and finally realize the corporate culture consciousness. \x0d\ Therefore, in addition to the above-mentioned ways to promote corporate culture, enterprises can also hold various activities such as "advanced individual and advanced team evaluation and commendation", "technical competition", "safety drill", "on-the-job training", "outward bound training", "essay writing activity", "speech contest" and "literary evening".