Tencent released the anti-fraud and anti-fraud theme propaganda film "Coming"

In order to further publicize and popularize the knowledge of preventing telecommunication network fraud, raise the public's awareness of preventing fraud, and unite all forces to promote the fight against telecommunication network fraud, according to the relevant requirements of the People's Bank of China, the Ministry of Public Security and the China Banking Regulatory Commission, Tencent and Tenpay Payment Technology Co., Ltd. launched a series of publicity activities with the theme of "preventing fraud, refusing gambling and paying safely" and launched "108".

As an important part of 1 107 National Anti-Fraud Day, under the guidance of the Criminal Investigation Bureau of the Ministry of Public Security and the Payment and Settlement Department of the People's Bank of China, the first theme propaganda film "Coming" produced by Tencent Guardian Project has been launched on the video number of the National Anti-Fraud Center. It is reported that the video promo will be fully promoted in the circle of friends, radiating people from different circles and expanding the scope of anti-fraud publicity.

The anti-fraud propaganda film exposing telecom fraud routines has sparked heated discussion in society.

With the rapid development of the Internet, telecommunication network fraud crimes continue to occur frequently. Criminals use Internet communication tools and other means to "tailor-made" according to the characteristics of the victims, and set up a set step by step to attract the people to take the bait, which seriously infringes on the safety of people's funds and property. Combating telecommunication network fraud requires extensive participation from all walks of life, thus building an anti-fraud fence in the whole society.

The content of the anti-fraud theme propaganda film "Attack" starts from the common telecom network fraud, which is close to life and directly hits people's hearts. The film tells three stories about "entering the market". The three protagonists are all victims of telecommunication network fraud, namely, college students who are not afraid of tigers, entrepreneurs who are embarrassed by corporate capital chains, and elderly people who follow the trend of financial management. The criminals used the network telecommunication means such as SMS, email and social software to induce the three people to "enter the market". The video focuses on common scams such as part-time billing, peer-to-peer lending, and high-return financial management, warning people that the opportunity to make money in their eyes may be a scam.

"Incoming" shows three different groups of people and specific cheating scenes, and draws inferences to guide the public to improve their anti-fraud awareness ―― students and young people in the "ivory tower" should be wary of online part-time advertisements such as "brushing the bill", and the first bucket of gold should be earned by themselves; Entrepreneurs with cash flow difficulties should not "rush to the hospital", do not believe in loan advertisements pushed by telephone, text messages and the Internet, and find the right direction to make a comeback; Old people should not believe in low-risk and high-return financial management, but should actively learn the common sense of fraud prevention and beware of being deceived.

At the end of the promo, the theme of "protect with your heart, go every time" was introduced, which made more people believe that it is imperative for the whole people to fight counterfeiting together. The content of the propaganda film cooperated with the channel, and the circle of friends was fully promoted, radiating to more circles, so that people of different generations such as "old, middle and young" could see the potential risks of being deceived, which triggered voices from all walks of life.

Tencent's product matrix has taken multiple measures to build a three-dimensional position for anti-fraud propaganda.

The theme propaganda film "Coming" is an important part of the series of activities of "1 107 National Anti-Fraud Day", which vividly shows typical scenes and cases of telecommunication network fraud and becomes a powerful starting point for online anti-fraud publicity and education. In addition, during the "1 107 National Anti-Fraud Day" activity, Tencent also combined the product matrix, integrated resource advantages, and launched a series of anti-fraud publicity actions through online and offline linkage.

165438+1On the National Anti-Fraud Day on October 7th, Tencent launched an anti-fraud publicity zone in conjunction with its products such as WeChat Security Center, QQ, Tencent Mobile Manager, Tencent Security Center, and the massive promotion resources of Tenpay WeChat payment, and realized the accurate landing and wide spread of anti-fraud publicity activities with video publicity, wisdom question and answer and other content and gameplay. The activity promoted anti-fraud propaganda videos through the multimedia channels such as WeChat payment template messages, friends circle advertisements, video numbers, and Tencent's multi-platform official channels. Wechat Pay launched the "1 107 National Anti-Fraud Day" activity applet to convey anti-fraud knowledge to users in a relaxed interactive form and rich content. Wechat Search launched the anti-fraud zone simultaneously, and searched for keywords such as "1 107 National Anti-fraud Day" to gain rich anti-fraud science knowledge.

Anti-fraud propaganda has a long way to go and needs the joint efforts of all sectors of society. The anti-fraud theme propaganda film "Coming" shows the progress and achievements of the anti-fraud work of the Ministry of Public Security and the People's Bank of China in recent years. 202165438+10-September, public security organs nationwide cracked 262,000 cases of telecommunication network fraud, arrested 373,000 suspects, smashed 3,356 fraud dens, and destroyed 608 gangs such as technology development platforms, network drainage and promotion, and virtual currency money laundering. * * * 27,000 illegal and criminal gangs of "two certificates" were destroyed, and 450,000 criminal suspects were investigated; On average, 96,000 early warning instructions were issued every day, successfully preventing 6,543,800+0.26 million people from being deceived, and urgently stopping paying 277 billion yuan of funds involved. The People's Bank of China organized commercial banks, payment institutions and clearing institutions to further promote the "capital chain" governance of telecommunication network fraud, and took disciplinary measures against 52,000 units and individuals who illegally bought and sold accounts.

Tencent has been on the way to help anti-fraud publicity and education with practical actions. As the social responsibility of Internet companies, Tencent will continue to carry out anti-fraud publicity and education with the help of platform product capabilities and communication channels, and is willing to realize "no bullying in the world" at an early date.