Planning scheme of five variety shows

# Planning # Leading Plan is a specific, thorough and operational plan made from the aspects of purpose, requirements, methods and progress. The following is a comprehensive variety planning scheme, welcome to read!

1. Variety planning scheme

First, the creative background of the program In today's society, there are two kinds of TV programs that almost occupy the big screen of every household-reality show and food program. Whether it is the previous music reality show "The Voice of China", "I am a singer" or "Where is Dad going"? Whether it is a variety show of running male stars, a documentary food show "China on the Tip of the Tongue" and a cooking show "Celebrity Chef Arrives", they have achieved remarkable ratings.

Therefore, food and entertainment are two important factors that attract people's attention. Colorful foods from all over China are always mouth-watering but can't stop; What a pleasure it is to sit on the sofa and watch the stars play various games on the screen to please the audience. At the same time, "eating" seems to be a topic that will never go out of date, but TV programs aimed at food can basically be divided into two categories, namely documentary and cooking. Documentary is mainly about description, aiming at introducing various foods to the audience; Cooking is a little more complicated, from a simple introduction to a dish to a program featuring cooking competitions. But these programs often contain only one factor: reality show or food program, and there is no comprehensive TV program.

Second, the positioning and purpose of the plan

"I want to eat! This is a TV program that caters to the public's taste in this background. This program combines the two most popular variety factors, food and reality show, aiming to create the most exciting large-scale reality show this summer.

Program content positioning: "I want to eat! As the name implies, every program will invite star guests to play various games with the theme of food, and finally eat food. In addition to the fun and entertainment of the game, this program will also introduce various foods and simple practices to the audience.

Audience Positioning: Considering the target market of the current variety show comprehensively, the show will aim at attracting people under 45 years old and use the celebrity effect of each guest to attract the audience.

Purpose of the program: to promote China cuisine in joy and create joy in finding delicious food. The plan will include all kinds of games and tempting food from all over the country. The whole process of making food will run through the whole program. The game can not only add interest but also increase the temptation of food, and truly achieve the effect of both food and laughter.

Third, the program guests.

Considering the nature and positioning of the program, we will invite celebrities from all fields, mainly entertainment stars. In order to expand our audience, we will not only invite popular students and Hua Dan, but also invite stars whose main fans are between the ages of 35 and 45. With the popularity of "Where's Dad?" like running men, stars are more willing to participate in reality shows and can accept more and more games. At the same time, the fierce competition between movies and TV series in the same period also requires stars to participate in such variety shows to promote their works, so it is feasible for us to invite these stars.

Of course, if possible, we would like to invite business celebrities to participate, such as Rainbow Sicong, a well-known executive of a well-known enterprise and a network celebrity. However, it is impossible to invite such a guest. Here, I just put forward a hypothesis.

Four, column types and characteristics

"I want to eat" is a star reality show, mainly considering that the most popular variety show is reality show. It is estimated that China's reality show variety shows are still in the growth stage, and there will still be a large number of potential audiences. However, to stand out from many reality shows, we must pay attention to innovation and public taste, and "I want to eat" is different from other reality shows, and its program features are as follows:

Innovation: "I want to eat" program is no longer just a bunch of games, but a combination of current and future hot food themes, running through the whole program. At the same time, we can learn the cooking methods of China traditional cuisine, and combine entertainment and cooking teaching with the promotion of China traditional cuisine culture perfectly.

Educational: the educational nature of this program is reflected in two aspects: first, the educational dissemination of cooking methods and food culture; Secondly, considering that our audience also includes many primary and secondary school students, our games convey the view that food is hard-won to cherish to minors.

Entertainment: As a variety show, entertainment is essential. Our entertainment is not only in the process of playing games, but also in the process of making food. Appreciating the process of making food is also a kind of visual enjoyment.

Inspirational: "I want to eat", as the name implies, means that every guest can get the final materials for making food through his own efforts in each game and eat what he wants. In order to reflect the inspiration of the process, we invited these invited stars to participate in some entertaining and challenging games.

Through these characteristics, I believe this program can achieve impressive ratings.

Verb (abbreviation of verb) The basic style and form of the program.

Program style: entertaining and funny, adding fun to the program through various games, post-editing, theme food and star interaction.

Basic content: each program has a theme dish, and N star guests are divided into N groups for confrontation. In order to get enough ingredients, each group has to participate in various related games to make our final theme dish. The successful team gets the materials, and all the required ingredients are given through the previous game program group. Finally, the game is guaranteed in the obtained N groups of materials, and one group wins in each period. The success group shouted our program slogan: I want to eat delicious food! Summon the final product. In each group, the process of cooking food by the owner is interrupted when playing the game or in the form of lens switching, or the whole process of cooking food is added in each game link to achieve the purpose of teaching practice.

Program form: outdoor recording

Mediator of intransitive verbs

Scheme 1: Similar to the running man, four or more permanent guests are selected as the program hosts, and PD plays the main game behind the scenes, and invites other guests to participate in the game in each period. This choice will not destroy the integrity of the whole game because of the existence of the host. The original candidates are Ou Di and Wang Han, who have both experience in hosting and performing, Du Haitao, who plays a funny role, and Zhang Hans or Jing Bo Ran, who plays a facade role.

Option 2: Choose a host. The host should have rich experience in variety hosting. I think the suitable candidate is He Jiong. Every issue will invite other stars. The host's main job is to introduce the theme and guests, publicize the program, give the game and explain the game process in time.

Seven, broadcast information

Because the hosts we choose are basically from Hunan Satellite TV, I hope this program can be broadcast on Hunan Satellite TV in the form of weekly broadcast. The release time is in early July this year, just in time to attract students during the summer vacation. Choose the reality show at the prime time of a specific time: 10 to 12 or 9 to 1 1. At the same time, Hunan Satellite TV released the reality show "Where is Dad Going 3", but since most reality shows are broadcast from March to June, and there are not many competitive programs broadcast at the same time, we chose to broadcast it on Saturday night after Happy Camp. In addition, late-night food programs are tantamount to quenching thirst with plum blossoms, which is more attractive to the audience.

Eight, specific examples

leave out

Nine, viewing analysis

First of all, our broadcast time is Saturday night during the summer vacation, during which there are students on holiday. It can be said that our student audience has reached a great potential level, and students of all grades may have the opportunity to watch our program. Secondly, after Saturday's quick edition broadcast, some viewers can postpone watching, and this time period has always been the closing work of Hunan Satellite TV, and the attention will be much higher. At the same time, most of the guests we invited are popular stars or stars with high popularity and followers, and generally have the task of promoting the works of the same period. As far as a single issue is concerned, there will be different concerns and different audiences. Finally, the program is very attractive in innovation and interest, which is in line with the tastes of young people, and the theme of each program is more likely to cause heated discussion on the Internet.

Based on the above analysis, it is conservatively estimated that this program can maintain the ratings advantage of previous programs.

X. plan slogan

Our slogan has been mentioned in the previous introduction: "I want to eat, I want to eat delicious food!" " "

This slogan emphasizes the title of our program "I want to eat!" At the same time, it also implies the main content of our program: eating delicious food. Strong emotional expression reflects the difficulty of eating delicious food and the setting of game links in this program. At the same time, the whole slogan is short, powerful and catchy, which deepens the audience's understanding of the positioning of our program. " Food emphasizes the theme of our program, which is very attractive.

2. Variety planning scheme

1. column background and purpose With the development of social economy, people's cultural level is getting higher and higher, and they are also pursuing taste more and more. Generally speaking, viewers often watch TV with entertainment and knowledge. In order to make the audience gain something while entertaining, this program was launched. Our aim is to have fun, stimulate creativity and interpret classics.

2. Column positioning

Young people with certain knowledge and cultural accomplishment.

3. Broadcast time

Creative Classics is a daily broadcast column, which can win high ratings and a fixed audience. Every night, the prime-time TV series ends broadcasting, each lasting 30 minutes.

Every night from 9: 50 to 10: 20 (first broadcast), and the next day at noon from 1: 00 to 1: 30 (replay).

4. Column process

① Famous Drama Square (10 minutes)

It mainly broadcasts some humorous stories and short plays with high taste and level. 5 minutes each, * * * 2 each. Its content can be adapted from famous works or popular works, but it must be humorous and tasteful.

② Daily classics (10 minutes) recommend a certain number of excellent movies, music, books, plays, etc. every day. It allows the audience to experience mystery and classics when watching the scene.

(3) "Creative Tips" (5 minutes) Play life tips, tricks or introduce something to collect the association of the audience. This column can be conducted by jz interview, and some animations can be added. This column needs constant innovation and cannot be too fixed.

④ Corner of the city (5 minutes)

A city often hides countless secrets. Similarly, there are countless creative and exquisite shops hidden in a corner of the street in a city. They need to be discovered and understood by more people. We need to dig them out, which may help young entrepreneurs. It will open the minds of friends who are interested in starting a business and make them more creative.

5. Hosting style

A host partner of a man and a woman. Temperament: humorous and lively, but not frivolous; Speaking has connotation, but it is not serious; Words are creative and interesting.

6. Program style

The program should be as exquisite and rich as possible, and make it as beautiful as possible, instead of just a few people appearing monotonously in the camera.

7. Composition of staff

2 presenters; Jz (location host) several people; 5 photographers; Editing and directing several people; I have 1 person; 2 planners (creative people); 2 screenwriters; Manager (external marketing)1; Artist 1.

8. Equipment and premises

Studio; Synthetic production room; 2 sets of cameras and pickup microphones for location shooting.

9. Processes and procedures

The "famous drama workshop" can contact various production companies to make short plays, and then we can spend money to buy their works; You can also make your own short play and broadcast it; Or find a classic.

Live broadcast. "Daily Classics" first find out more classic things or books, music, movies, art and so on. , highly praised by everyone, and showed the classic part to everyone in the way of presentation and introduction by the host (mainly presentation). Zhao in Gao Yi needs location host, jz, artists and creative planning. Its content is tentatively called "column process", but it is likely to change after a while. In A Corner of the City, you can give the audience a prize and collect the unique shops they found.

10. Sources of funds

We can contact the production company to carve our programs (such as "Famous Theatre") into CDs and distribute them to the market, or we can edit the unique ideas in the programs into books or software and distribute them to the market. In addition, we can charge for programs like "A Corner of the City" because filming has already advertised for enterprises.

1 1. Forecast the prospect

This program is not commercial, which can easily lead to insufficient funds. To do such a program, we must pay attention to innovation and its classicality. Therefore, we must not relax our vigilance. In the process of running the program, once there is a problem, it should be changed immediately to avoid hidden dangers.

3. Variety planning scheme

I. Background Analysis At present, entertainment culture has been promoted to an unprecedented position and has become the main spiritual product of mass consumption in our time. Monotonous traditional Chinese opera programs can no longer attract public attention.

Second, the planning motivation

So far, most traditional China opera programs are struggling to survive. Singing, reading, and selecting passages are all too old-fashioned and not suitable for promoting China traditional operas. Both Xin and Jay Chou once added opera vocals to their songs, which was refreshing. The combination of China traditional opera with pop music or various artistic performances will be the focus of the program group. My love for singing opera in Meet the Flower Theater is based on this purpose. Let the drama be boring, Xian Yi, young and old.

Third, the program setting.

1, program name: I love singing in Meet Flowers Theater.

2. Program category: opera singing programs with the participation of the whole people.

3. The main purpose of the program is to promote traditional opera and traditional culture.

4. Program purpose: To provide opportunities for people who like traditional Chinese opera to show their own qualities and realize their self-worth.

5. Program Orientation: To provide a platform for people who like China traditional opera and combine various forms.

6. Program format: interactive recording and broadcasting programs with individual or group participation and audience participation.

7. Program content: bring forth the old and bring forth the new. All the tracks performed by contestants must be reworked, and opera is combined with a single art form or multiple art forms.

Program review, this stage consists of two parts. First of all, the audience expressed their opinions on the performance of the players; Then the guests at the scene commented.

The audience scores, the judges comment and the audience's own judgment, and evaluates the performance of the players. The scoring system of 10 is adopted.

The judges will score according to the performance of the players, and the host will announce the final result. Two promotion places will be set in each issue to advance to the semi-finals.

8. Program features: Combine China traditional opera with various artistic expressions to explore the traditional charm of China traditional opera.

9. Program style: wise and relaxed.

10, host series style: brilliant, steady and humorous.

1 1. Program length: 60 minutes per session.

12, the composition of the single episode: title, vcr, appearance, competition, judges' comments, bonus points and final decision.

13, broadcast time: tentative.

14, broadcast times: tentative.

15 set, number of sets: 2 1 set. The first 16 episode is the preliminaries, 17-20 episode is the semi-finals and 2 1 episode is the finals.

16, single episode promotion arrangement: the first episode 16 has two promotion places, the first episode 17-20 has one promotion place, and the second episode1decides the champion.

17. Participants' program arrangement: In order to increase the popularity of the program, the programs performed by the contestants can be properly coached and corrected by professionals.

18, costume and makeup arrangements for contestants: professionals will guide contestants to improve the overall image of the program.

Fourth, project promotion.

Network media: It is promoted through Anhui TV's network strategic partners Sohu.com, Anhui TV Network, Sina.com and Baidu Post Bar. Upload the video of the player's one-episode performance to anhui tv Podcast, Youku Video and other major portal video websites.

Print media: carry out full-page publicity in well-known print media in the province such as Xin 'an Evening News.

Television media: Anhui TV station conducts publicity for a certain period of time before and during the broadcast of the program. In various variety shows in anhui tv, can a host introduce "Meet Flower Theater" as my favorite singing opera?

Shooting requirements:

1, moderator:

2. Project consultant:

3. The plan requires:

4, the overall goal:

5. Production and broadcasting cycle:

6. Employee Settings:

4. Variety planning scheme

At present, the city is developing rapidly and there are many high-rise buildings. Every part of the city changes every day. With the improvement of people's economic level, it has become a popular behavior to travel in leisure time, travel on weekends and go shopping. However, if a tourist or even a local resident wants to live freely in the city, he will become more and more "tired". In the face of the complicated world, how to arrange your own travel and tourism, even if you want to have fun and relax, you can't find a place to verify. What should you do? Therefore, in order to make everyone better familiar with Taiyuan and better arrange travel, this column came into being. One. The purpose of the column

Visiting Taiyuan along the bus route can be better, more convenient and faster to get familiar with Taiyuan and appreciate its scenery. Because the route is fixed, it will make tourists much more convenient and improve efficiency. Moreover, it can play an important role in promoting the economic development of our city and accelerating economic transformation.

Second, the positioning of the column.

Buses are cheap and convenient and have a wide audience, so this column is for everyone, including tourists from outside the city and other provinces.

Column broadcast time: 20: 00-22: 00 (first broadcast)

The next day: 9: 00- 1 1: 00 (replay)

In the prime time at night, it is convenient for everyone to watch and there is enough time to make travel plans. Replay during the day can make up for the time limit.

The slogan is: "Bus travel is convenient and fast!"

The third is column setting.

Column section settings:

1, scenery along the way

Along the bus route, the host will introduce it station by station, and the content of the introduction will involve the following aspects:

(1) History and scenery.

2 food.

③ Shopping and fashion.

4 entertainment.

⑤ Accommodation.

Language should be vivid, concise and humorous. It takes 1 hour, accounting for half of the total time.

2. Summary

Repeat what you saw and heard today so that the audience will not forget it easily, and summarize it in the form of subtitles. The host will evaluate the recommendation degree of each bus stop, 1-5 stars, so that the audience can feel it more intuitively and arrange the trip more conveniently. It takes half an hour, accounting for 1/4 of the total time.

3. Interaction

Viewers can participate in the program through SMS platform, e-mail, Weibo, etc. Express your opinions and ask your own questions, and the host will answer them at this time. Moreover, there will be a lucky draw to send out small prizes such as coupons from places that have appeared in today's route to activate everyone's enthusiasm for participation. It takes half an hour, accounting for 1/4 of the total time.

Fourth, the topic of the column.

When introducing, we can consider the current time, season and date, make special changes on some special festivals, and book the next route in advance, which can bring the most needed help to the audience in time.

The topic should be close to life, which can solve substantive problems for everyone, and will focus on explaining the questions and demands of Weibo and the audience of SMS platform.

Style and style of verb (abbreviation for verb) column

The host of this column is very important, so the host should have good quality, speak appropriately, behave gracefully and be humorous and lively. The host should have a good sense of rhythm and be able to grasp the direction of the program.

Sixth, the operation and publicity of the column.

1 operation

The income of the column is mainly sponsored by merchants along the way, and we will publicize it for free. Column expenditure is to hire hosts, props, etc.

Step 2 publicize

Along the way, cooperative businesses can post posters that read: "You will have a chance to get a discount by sending text messages to participate in the activities of Taiyuan TV Station."

Insert advertisements in other time periods and promote them vigorously (Weibo Interactive, bus body advertisements).

5. Variety planning scheme

First, the program name "Father's Shadow Play"

Second, the program type

Zongyi entertainment

Third, the plan outline.

This program is part of "Your Dream". On Father's Day, the guests prepared a shadow play performance for the old father to fulfill his father's wish and send him a "Father's Day gift" with their love.

Fourth, the theme of the program.

The father loves a mountain, and the forbearing father used half his life's efforts to help his children realize their dreams, thus selflessly sacrificing his wishes. By recording the bumpy process of the guest's dream for his father and the warm moment when the final result is presented, it brings different feelings to the old father, and also makes the audience closer to the psychological world of the elderly at home and increases their companionship and care.

Verb (abbreviation for verb) program guest

Chen, an ordinary urban white-collar worker. I left my hometown and worked hard in Beijing for many years. I haven't been home to visit my parents for a long time. My father likes shadow play very much, but he has never been able to watch a formal shadow play. Now that he is ill in bed, he can't go to the theater to realize his wish to see a shadow play.

Sixth, preliminary preparation

The program group helped Chen Hao Tong raise money for her dream online. When everyone kindly raised funds for him, it also increased the attention and influence of the program.

Seven. Program content

Link 1:

1. Chen called his father and said that he was busy at work this Father's Day and could not go back to see him.

2. Play the VCR to briefly describe the crowdfunding process and attach the blessings of netizens.

Link 2: Start a dream trip for my father.

1. Visit the most famous local shadow puppeteer and explain the purpose of this trip. He was moved by the action and promised to help him realize his dream.

2. After persuading the master of shadow play, arrange a new play with the master's shadow play team, which shows the touching things or unforgettable details my father did for me when I was growing up (for example, my father looked at my back/my father sent me to school with a tricycle in the rain) and so on.

3. Learn shadow play from scratch.

4. Rehearse with the shadow play team.

Note: Show the setbacks encountered in routine and rehearsal and the plot to finally overcome the difficulties.

Link 3:

On Father's Day, I took a shadow play team home, and my family knew nothing about it.

1. The master of shadow play knocked at the door, explaining his identity and the purpose of placement: to give his father a shadow play. (Chen Hao Tong hides behind in disguise)

2. Prepare all props and start the performance.

With the end of the shadow play performance, my son suddenly stood up from behind the shadow play and went to his father to surprise him. The audience stood up and said Happy Father's Day to the old father.

Link 4:

The shadow play class sat with Chen's family and shared their warm moments with their father when they were children.

Eight. abstract

Father is the pillar of the family, they forbear, they will not show their deep love outside. Gradually, they get old. On Father's Day, everyone should go back to accompany their parents, go into their inner world, help them realize their dreams that they didn't realize when they were young, and pass on their love.