How to design event posters? 25 tips to teach you how to design awesome posters

How to design a poster

The poster design is as follows:

Posters generally consist of three parts: title, body and signature. Regular posters usually include the nature of the activity, Contents such as the organizer, time, location, etc. are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.

Poster requirements:

Posters must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience.

In the use of colors, different main colors can be used according to the needs of the homepage content. Because colors are symbolic, for example: tender green, emerald green, gold, and taupe can symbolize spring, summer, autumn, and winter respectively. Secondly, there are professional colors, such as olive green for military and police, white for medical and health care, etc. 25 tips to teach you how to design awesome posters Poster design is full of countless possibilities. It does not have to stick to the rules, it can be bold and creative. There are also various types of posters, either the headline type for a concert or the text type with a large amount of information. Regardless of the type, the key is to find a balance between title, text, images, and logo. Now, we will share 25 tips with friends who love poster design to help students make wonderful posters. 01 The magic of color - conveying energy, expressing emotions, and eye-catching In design, color has unlimited possibilities. It can convey energy, express emotions, and attract attention. Depending on the theme of the poster, bold, soft or romantic colors can be used. In conclusion, color can play a vital role. In the example below, the Savannah Music Festival poster uses soft spring colors to let everyone feel that this is an outdoor music festival and the type of music they will enjoy is soft and beautiful, rather than heavy rock. Another way is to use solid color blocks, just make sure the various color combinations are harmonious. This approach can make the background stand out, as shown in the example below. You can also control the number of colors used. See how the event poster below uses only red and black to create an eye-catching effect with strong contrast. 02 Try different fonts Sometimes, just using fonts can make event posters convey rich information. Express seriousness with sans-serif bold, elegance with serif italics, or opt for playful script for fun. When choosing fonts, choose at least two—one for titles and another for text. Let fonts create visual impact. Take a look at the two beautiful event posters below, which find inspiration from the event theme "food" - this is a good example of how to use experimental composition to successfully convey the core content of the event to the public. If you want to try similar font styles, make sure to use a simple secondary font. Below is a poster for an annual font design festival, which also cleverly combines the event theme with fonts. 03 Visual classification Posters should be easy to read quickly and play an eye-catching role. Classification of information is particularly important. If there is only a small amount of text in the poster, use bold fonts as much as possible and combine it with simple graphics or photos. You can refer to ColumbusCreative’s poster below. If your poster contains a lot of text, make the text the focal point, consider a large headline, and treat the large amount of text as a whole text block. 04 Use negative space to form a clever composition. It is really magical to hide another picture in one picture. When you finally see the hidden image, you will feel refreshing. The Melbourne Restaurant Association poster makes clever use of the negative space in the fork to incorporate the wine glass. Another way to use negative space is to focus the visual center on a smaller object and leave visual breathing room around it. Place text within negative space to draw the eye, but never fill it up. 05 Remove redundant elements. Less is more. Sometimes, less is more. This method can attract the attention of the audience. A simple word or a dramatic picture can communicate far more than a large piece of text or a complex image. Don't add unnecessary graphics or text just for the sake of adding it. We can notice the biggest similarity between these two posters. They both use only one leading word to focus the audience's attention, and use plain colors to create a sense of simple fonts.

The elegance of minimalism is still very effective in practical applications. 06 Lock focus combined with clear or blurred images can enhance the power of text. If you crop the image down to its core, you can create a dramatic effect and draw the eye. The poster for the Chaillot National Theater below uses a partial lip image instead of a full face image to create a sense of passion and provocation. Did you notice that the shape of the lips also outlines the shape of the heart? 07 Graphics create visual highlights. Various shapes are connected to each other and then form new shapes. They can create a visual clue for the audience. We can use graphics to place text, create interesting compositions, or guide a specific visual direction. In short, shapes are extremely versatile and practical in poster design. 08 Various Possibilities of Composition When all the information, pictures or graphics are ready, it is time to consider how to completely break them up and reassemble them for ease of reading. The process of reassembling information is like walking a maze. You decide how the audience will read the poster and obtain the information it expresses. Think more about the interplay between graphics and text. The poster below was designed by Calamargraphic for the Malaga Festival. The text information is placed on the upper right side of the poster, and various colorful character graphics are used to move towards the text information. 09 Drawing the depth of the picture layer by layer Place graphics, colors and text on different levels to create depth, using a small drawing board to lead people into the small world of the poster. The Gardening Festival poster below uses a layered approach, using text and pictures to overlap each other to create a picture of the life of a gardener. The Valentine’s Day poster below does the same thing, using shadows to create a three-dimensional effect. The placement of the text is also very interesting. They are close to each figure, making the two related to each other. Wonderful. How to make a promotional poster

The method of making a promotional poster is as follows for reference:

Method/Step 1:

To make a beautiful poster, you must first clarify the poster Theme, collect related pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

Method/Step 2:

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is essential to making a beautiful poster.

Method/Step 3:

After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

Method/Step 4:

According to the requirements of the layout, first format the text. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

Method/Step 5:

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two.

Method/Step 6:

After the background, text, and pictures are made, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent.

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