520 Mall Activity Plan

520 Mall Activity Plan (5 general articles)

In order to ensure the orderly progress of activities, we need to start making activity plans in advance. Activity plans are written plans for specific activities to be carried out. How should the activity plan be made? The following is my carefully organized activity plan of 520 Mall (generally 5 articles). Welcome to read the collection.

520 Mall Activity Plan 1 I. Activity Ideas:

May 20th is online Valentine's Day. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.

Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.

Second, the activity time:

May x to may X.

Third, the theme of the event:

Love you forever.

Four. Activities:

Each shopper will be given a rose, and the customer will be given a red envelope (a coupon worth xx yuan).

1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.

Anyone who buys a second couple's ring in our shop is half price.

Anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth xx yuan.

Anyone who buys other diamond ornaments in our shop will be given a set of romantic wedding photos worth xx yuan.

Anyone who buys other diamond ornaments in our shop will be given a honeymoon trip for two worth xx yuan (this is a wedding gift. If it is not suitable, the gift can be replaced with traditional gold, silver, etc.).

2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.

Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after X years, our company can recover the purchased products at the original price with relevant documents. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment and get diamond jewelry at half the price of the original product after x years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )

3. "Romantic festivals, golden jade and good marriage"

During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.

4. "Valentine's Day rush"

During the activity, every afternoon 13- 14, a special gold-inlaid jade snapping meeting will be held. High-grade gold inlaid jade with original price of xx yuan and xx yuan only sells xx yuan and xx yuan. Each buyer sells 13 pieces and 14 pieces respectively, and buys them in a limited time until they are sold out.

520 Mall Activity Plan 2 Activity Time

May X (week X) May 2 1 day (week X).

Activity content

A, sweet Valentine's Day full xx minus xx

During the activity, customers buy clothing products over xx minus xx, over xx minus xx buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the activity, customers buy wearing goods in cash, and give a photo coupon worth X photography and a wedding gift certificate worth X photography of xx yuan. Give x tickets to the weekend crosstalk stage for over xx yuan. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay xx in cash and give xx dolls or movie tickets. Over xx yuan plus xx soap. More than xx yuan plus mini green potted plants. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Presenting place: next to xx Hall of Building X Shopping Mall.

During the activity, customers will be given xx boxes when they spend over xx yuan in cash. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers will be given xx credit cards 100 stored-value cards 1 piece when spending over xx yuan per card, and jewelry and jade appliances will be given xx yuan 100 stored-value cards/piece on the same day. The number of single cards on the same day is limited to X, and the number is limited, first come, first served. Gift place: the main service desk on the first floor.

During the activity, customers used xx credit card to buy clothes and cosmetics, and spent 1 set of three-piece care products on the same day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, full xx minus xx

Five, xx gold, platinum discount xx yuan per gram.

Six, the weekend lucky xx points shopping only costs half.

7. The first thank-you meeting in xx summer starts from xx yuan.

Eight, xx household appliances total freezing force (20xx.5. 19-5.20)

20xx Refrigerator Festival officially launched:

1. Vouchers are all over the world.

2. Great value and special price.

3. down payment plus gifts.

4. Buy X refrigerators and washing machines, and send them to xx Park for a day trip of more than xx yuan.

520 Mall Activity Plan 3 Activity Time:

20xx May 20th.

Activity theme:

Time is silent, but true love lasts forever.

Subject description:

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Location:

Storefront and surrounding areas.

Thematic communication performance:

Run through the activities and form the main performance.

Effective interactive interpretation and content dissemination.

All supplies are marked.

All the publicity performances.

Social influence and word-of-mouth communication.

Part II: Specific activity plan

Activity content:

There is joy in the door:

On the day of the event, all the top xx shoppers presented a diamond ring worth xx yuan.

On the day of the event, at regular intervals, a limited number of xx yuan lucky draw gold rings will be sold.

Send a rose.

1: table tennis exhibition

Theme: The Secret of Attraction.

Awards: The most attractive award.

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Person in charge: on-site host.

The winner can get a beautiful diamond ornament from the company.

2. Beautiful love stories

1) when fate comes

Choose customers or owners at random and tell their first wonderful acquaintance with her (him).

Award: the most beautiful encounter award.

Person in charge: on-site host.

The winner can get a beautiful diamond ornament from the company.

3. The lady covers the red veil and ties the man.

Theme: Our love is so tacit.

Award: Best tacit lover award.

Organization: X couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the winner is the one who cancels the game the fastest and plays the best. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Person in charge: on-site host.

Competition supervision: on-site customer registration or random selection.

The winner can get a beautiful diamond ornament from the company.

520 Mall Activity Plan 4 I. Activity Theme:

Internet Valentine's Day

Second, the activity time:

20xx May 65438+May 20, 2008

Three. Activities:

Activity 1: My love-I am in charge.

Romantic 520, gentle and affectionate, wearing 60% off, high-grade leather shoes and sneakers 20% off, sweaters 50% off, 520 hot sale, sweet and beautiful. (except express and special offers. )

All customers born on May 20th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 520 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love 520, a romantic gift-chocolate

Send a box of exquisite chocolates or a rose to 520 yuan on the day of the activity (supermarkets don't discount tickets to 52 yuan). (With the shopping receipt, pick it up at the front desk. )

Activity 3: 520 Affection, token to send affection.

1. Jewelry: pure gold 180 yuan/gram, platinum Pt 950: 385 yuan/gram. Silver jewelry is 7.5% off, jade counter is 50% off, diamond jewelry is 50% off, brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the activity, high-end watches will be given a 15% discount, and a xx series women's watch will be presented (worth 98 yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: 10% discount for the whole audience (except special products). 15% discount for sunscreen series, 20% discount for whitening series and 10% discount for xx series.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day at 520, and the supermarket is rushing to buy special prices.

68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on cooked food such as delicious food and golden baskets, 30% discount on four kinds of pasta products, and occasional specials on eggs!

6, down jacket off-season hot sale (4f down jacket hypermarket)

Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?

Fourth, advertising.

1. Rainbow Gate: Romantic 520, Sweet Show, May 18 -20.

2. 16 color page: 10000.

3. TV promotion

4. Meteorological Bureau publicity

5. City News

6. Shop activity kanban

7. Store activity atmosphere decoration

520 Mall Activity Plan 5 I. Promotion slogan

Love may hold what I love.

Second, the promotion time

20xx May 18-May 20 (Valentine's Day)

Third, publicize the agenda.

May 20th to May 20th 08+65438(3 days)

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Online "Valentine's Day" is a special festival for lovers to exchange gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: May1August-May 20th.

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

Promotion time: May1August-May 20th.

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: RMB/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: May 18-20)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.

1, advertising slogan

Color-hopping facial makeup ornaments

Bright colors, exquisite workmanship and design. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please see the recommended baby accessories. ......

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy flowers of xxx yuan and give a piece of jewelry or a membership card provided by xx;

Buy xXX yuan jewelry in XX, and give flowers or discount cards provided by xxx flower shop.

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: xx yuan/set.

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.