Why is the roast duck sold in the street so cheap, only 18 yuan?

In recent years, some roadside roast duck restaurants have appeared in Nanjing. Most of these small shops are not decorated, and some even have no doors. They can now bake and sell by setting up an oven, and customers can clearly see the roast duck spinning in the oven. The slogan of these roast duck restaurants is "9 yuan half, 18 yuan one", which also makes people feel very cost-effective. Yangzi Evening News reporter saw in a roast duck restaurant in Nanjing Yingbin Food Market that the business here was quite hot, and many customers stood in front of the door. The shopkeeper said, "Our price is 18 yuan, and half of 8.5 yuan has no head and neck. These ducks are different from the fresh ducks sold in the market. They are relatively thinner and delicious to roast. They can eat without dipping sauce, and there is no soup like Nanjing roast duck. " The owner also revealed that the variety of ducks is duckling, and the price is cheap because there is a unified supplier. At the IKEA Roast Duck Restaurant near Longjiang Community, the clerk told the reporter: "The duck is taken directly from the headquarters, and the store doesn't do it, so I don't know the source."

Recently, the prices of live ducks or chilled ducks on the market are all around 20 yuan/kg. Based on a duck weighing more than two kilograms, the price of fresh Abby Mallard Street roast duck per kilogram is more than 1 times.

1. Cheap raw materials; Why do you say that? The ducks used here are not directly sold in the market. Many people who have been to the vegetable market know that live ducks are generally sold in the market, which are divided into two categories. A kind of vegetable duck, commonly known as "vegetable duck", is more than 0.0 yuan per catty/kloc-0, and each duck has a net weight of three or four kilograms. The price of whole duck is around 50 yuan; The second category is commonly known as "Muscovy Duck". The price per catty ranges from 20 yuan to 30 yuan, and the retail price of a duck weighing three or four catties may be nearly 100 yuan. The ducks used in the roast duck restaurant are frozen white striped ducks, which are extremely cheap. Generally, the whole case is sold, and the price of a single duck is around 10 yuan. Many people may ask, why are they all ducks? Why is the price gap so big? Dead duck or sick duck? The growth cycle of white-striped ducks is usually about one month, and other kinds of ducks need one year or more. Therefore, the cost of white striped duck is extremely low, but it is also very safe. Generally, it can only be sold after passing the inspection by the Food Quarantine Bureau. Generally, there is no need to worry about safety, but long-term consumption is not recommended, and occasional consumption is also possible.

2. Storefront, low labor cost; Often the shops selling this kind of roast duck are all in the alley, and some have no shops but only one oven, so the rental cost is very low, and some almost do not exist. Usually, the roast duck is washed and put directly into the oven, and in this process, except occasionally brushing some oil, almost no one needs to participate, and the labor cost is very low.

One; The cultivated fast-growing meat duck breed has high feed conversion rate and low breeding cost. Take cherry valley meat duck as an example; The feed conversion rate can reach 2.2; 1, while the average duck is about 3; 1.。 In 35 days, the weight can reach 2 or 5 kilograms. Ordinary ducks are about three months old. Second; These meat ducks are generally in the form of companies and farmers. Farmers provide artificial and farm land, and the company is responsible for ducklings, vaccines, feed and medicines, as well as technical guidance. Finally, the company acquired the finished duck. This can make full use of rural idle labor and land, and further reduce costs. Third; Scale farming produces scale benefits. Because of the large amount of breeding and short growth cycle, farmers will be satisfied if each duck earns two yuan. Fourth; Large-scale farming can make full use of resources, and duck down alone can completely offset the labor and site costs in the whole farming process. Because of the mode of adding farmers, the actual labor and site cost paid by each duck company to farmers is less than two yuan. In addition, by-products such as duck gizzard, duck heart and duck liver are also a big income of large-scale farming. Five; The cost of the sales link is also very low. Most people who sell 10 yuan or above put an oven on the roadside or outside the store, which takes up little space. In addition, duck oil, another by-product, will be produced during baking. If you look closely, you will see that there is an oil pan at the bottom of the oven, and the next duck oil is about to drip.

I haven't calculated the price cost of a white striped duck in detail, but through the previous analysis, we also have a basic concept. The breeding cost and comprehensive utilization rate of these fast-growing meat ducks are not an order of magnitude at all, and they are not comparable to those ducks that have been raised for one year or two or three years. A dozen dollars is not surprising. Some people like cheap and fragrant roast duck, while others buy local chickens and ducks at a high price of 100 yuan. Multi-level market demand determines the diversification of commercial formats. "Frozen ducks have a short growth cycle, and the meat quality is naturally not as good as that of ducks that have been raised for a long time." According to industry insiders, under objective conditions, this kind of frozen duck can only be pickled or roasted, and spices and sauces can be used to improve the taste. In fact, in developed countries such as Europe and America, many people eat this kind of meat products.

What is a "crash duck"? Most of the feed eaten by "crash ducks" is mixed with hormones, and ducks have to get hormone injections every three days, so the ducks raised in this way are afraid of natural light and water. The fast-cooked duck, from birth to being sold for a month, has never been in the water and moved over the nest. It can grow to 2-3 kg in 40 days, and it will be the raw material of roast duck in the streets when it grows up! However, some domestic scholars point out that the idea of injecting hormones into fast-growing ducks is "spreading the wrong message". At present, the annual slaughter of meat ducks in China has exceeded 4 billion. According to the algorithm of taking one injection of hormone every three days, tens of billions of injections are consumed every year, and the labor cost of injection may be much higher than the duck itself. Therefore, the reason of "crash duck" is not desirable!

The appearance of a new roast duck restaurant is bound to attract a sales trend. For delicious food, people always take a taste attitude. When a new store appears, people will ask their neighbors how it tastes and whether it is delicious. Once people say it's delicious, they will buy it and take this opportunity to taste it. Therefore, many businesses use people's herd mentality to lower prices. There is a saying that small profits but quick turnover stimulate consumption! People think that 18 yuan buys a roast duck very cheaply, so you don't have to do it yourself. All they have to do is wait for the roast duck to be roasted, packaged and paid. Actually, it's not cheap, compared with ducks in the vegetable market.

The following is a netizen's self-report: Why is a roast duck so cheap to sell 18 yuan? The reason is very simple, because the goods are cheap and the cost is low, so they are cheap. The cost of a two-catty three-two-striped duck is 10:05 yuan, and with seasonings, the rent for utilities is around 3 yuan, and 18 yuan also has profits from 5 yuan when it is sold. Selling an average of 40 ducks a day also has 200 yuan's net income, which is enough for my husband and wife to cook and eat for one day in Yuzhou. More than ten years ago, I came to sell roast duck and went to more than 20 counties and cities such as Pingdingshan, Tanghe, Lushan Nanyang, Xinxiang and Shanxi Pinglu County, and settled in Yuzhou City.

At that time, there were only two roast duck restaurants in Yuzhou bus station, and there was no Beijing roast duck in the farmer's market, only braised duck. My roast duck restaurant was not successful at first, because people didn't know much about roast duck. Do you know it is delicious? After three months of understanding and tasting, the market was slowly opened. At most, I sold 32o pieces a day and earned 1.56 million a day, only once every ten years. The main customers are hotels and country restaurants. Now my roast duck restaurant is the oldest one in Yu. Now the roast duck is no good, everyone has had enough, and the early adopter period has passed, so only restaurants can take guests. It's good to sell an average of 20 pieces a day.

Some people say that roast ducks are all sick ducks, which is pure rumor. Since I have been selling roast duck for more than ten years, a roast duck will be eaten once every three or four days. I don't want to eat big meat and chicken. If you don't eat for a few days, you will panic and your voice will not listen. But the roast duck I cooked is delicious and has a unique flavor. People like it. They gave my roast duck as a gift and sold it to Xuchang City when visiting relatives and friends. Now people around have been eating for more than ten years. I eat more than 100 roast ducks a year myself. If it really looks like the legendary sheep, can I eat sick ducks myself? Never believe rumors. My good health has something to do with eating roast duck. I am sixty-four years old, like a man in his fifties. I feel full of energy, no different from the feeling of forty years old. I hope everyone will eat roast duck boldly in the future. It is really healthy and beneficial to health. Don't treat yourself badly. Thank you!