3g advertisements of China Mobile, China Unicom and China Telecom.

(1) Creative interpretation: The whole case is outlined in ink, and three Chinese characters are engraved on the upper right. The overall shape is beautiful and harmonious, the color matching is harmonious, rich in China elements, and the visual effect is strong; The stage slogan highlights the mapping relationship between logo and 3G. (2) Communication demands: G3 is the leader of mobile lifestyle in 3G era, providing consumers with convenient, efficient and wonderful mobile lifestyle; G3 is also the product of China Mobile's mobile communication technology standard based on independent innovation intellectual property rights, which promotes national scientific and technological innovation. The speed and efficiency of 3G can meet the needs of customers to communicate and share anytime and anywhere, further expand their horizons, expand their communication methods, and make life more passionate and happy.

The 3 at the top right of G represents a cube, which means that the mobile users in the 3G era will grow in a cubic trend; Some people think that white characters on a red background and red and black are the two main colors of Spring Festival couplets. With the coming of 3G spring, a prophet predicted China Mobile's ambition to use TD to spread the world.

G3 does not stand for 3G, but the abbreviation of "Guide3". Guidance has two meanings: verbs represent guidance, influence and domination, and nouns represent guidance and guidance. Taken together, the general idea is to lead two other friends into the 3G era. "3" stands for the integration of mobile+broadband+fixed network+mobile TV+... in the 3G era. A bolder guess is that China Mobile will go beyond the existing 3G concept, provide network support, terminals and services suitable for the above-mentioned converged services in the TD-LTE era, and lead people into real 3G life. So G3 is a very complicated concept. Unless China Mobile reneges on its mobile phone brand, there will be only one strategic brand, covering brand businesses such as GSM, Shenzhouxing and M-Zone.

China Mobile officially explained

The "G3" symbol takes the meaning of China Taiji, and gradually spreads outward at a midpoint, which symbolizes the wonderful extension of 3G life. Its core visual elements come from the most representative ink painting and Zhu Yin in China traditional culture, and are simplified by modern methods. The logo also has rich color application and extension, which shows that China Mobile actively supports national independent scientific and technological innovation, builds a brand-new communication platform, and provides customers with wonderful and efficient digital information life. ?

G3 logo belongs to the operator's network logo, and will not exist as a separate customer brand, but will be fully integrated into the three major brands of China Mobile for promotion.

The strategic launch of G3 logo means that China Mobile supports national independent scientific and technological innovation, builds a brand-new communication platform for customers, and leads a wonderful and efficient 3G life.

China Unicom brand: Wo? oh

On April 28th, 2009, China United Network Communications Group Company released a brand-new business brand-"Wo" in Beijing. ?

As the single main brand of all services of China Unicom, "Wo" was officially released, marking the start of the full-service business strategy of China Unicom. This is the first time that China telecom operators have adopted a single main brand strategy.

Full-service brand "Wo" characterized by vitality, enterprising, openness and fashion. It aims to create a brand-new brand personality and bring a refreshing and humanized communication experience to customers. As the core brand of China Unicom's communication with customers, this brand will cover all products, businesses and services of China Unicom in the future, which is an important step for China Unicom to realize the gradual transition from multi-brand strategy to full-service brand strategy under corporate brand.

[ 1]? Judging from the design concept of "WO" brand, its Chinese name "Wo" is similar to its English name "Wo" in pronunciation, which is intended to express the wonder that innovation has changed the world and the infinite surprise brought by the release of imagination. The graphic design of the whole brand logo is taken from the part of China Unicom's logo "Chinese knot", which embodies the dual meanings of inheritance and breakthrough: bright and jumping orange, fashionable, dynamic and friendly; Breaking through the traditional symmetrical design style, it further embodies the spiritual concept of daring to innovate, making unremitting efforts and moving forward forever.

At the same time, China's word "Wo" also implies that China Unicom is standing at a new historical starting point. On the one hand, it will provide better communication services for users, on the other hand, it will actively unite with many partners in the industrial chain, open up fertile ground for national economy and social informatization, and strive to build China Unicom into a leading international broadband communication and information service provider.

In the future, "Wo" brand will bear the brand-new service concept and brand spirit of China Unicom, and will provide comprehensive support for individual customers, family customers, group customers and customer services, and provide wonderful information services for customers in the 3G era.

China Unicom's full-service brand name is "Wo Wo", which is derived from the colloquial word "wow" of "surprise", which shows the infinite surprise brought by the release of imagination and a marvel at the future technological era. The new brand slogan "Wonderful in Wo Wo" represents that China Unicom will provide customers with wonderful information services in the 3G era with a brand-new service concept and innovative brand spirit.

"Wo" will be the unified brand of all the services of China Unicom, conveying the brand experience of fashion, vitality, openness and enterprising, and strengthening the brand awareness of China Unicom in the 3G era.

According to relevant sources, the launch of the full-service brand declared that China Unicom became the only telecom operator in China to start the full-service brand integration strategy. In the planning of full-service brand, China Unicom has integrated the original business and brand assets, and divided them into four sections under the integration of "Wo3G", "WoFamily", "WoBusiness" and "WoService", thus making the whole brand structure more integrated and identifiable.

"Wo3G" allows individual customers to experience a new generation of mobile communication systems that combine wireless communication with multimedia communication (such as the Internet), such as mobile video, batch download and wireless Internet access ... In "Wo3G", there is no age or geographical boundary, and everyone is a dynamic and active individual.

"Wojia" faces the needs and challenges of home customers, such as fixed telephone and broadband network, with a positive and innovative attitude, and accumulates huge energy from concrete and little accumulation, so that every home user can enjoy the convenience of digital information in the 3G era.

"Woshang" is upgraded and changed for the people of the times who have the courage to explore, share and create. An open and flexible business system allows business groups and modern elites to find navigation marks in the vast business sea, absorb information resources, stimulate development potential, and accelerate the development of personal workplaces and enterprises.

"Wo Service" always maintains the high enthusiasm and freshness of China Unicom's sincere service, provides users with a more personalized and professional service platform, and provides comprehensive support for individual users, family customers and group customers in various businesses and services, so that customers can enjoy the dual services of consumption and spirit.

China Unicom's full-service brand strategy jumps out of the traditional category of customer brand strategy, aiming at providing more sustainable and unified unique brand experience for target users; At the same time, it is more conducive to China Unicom to show its 3G advantages and create distinctive brand features. We look forward to and believe that China Unicom will quickly show its full-service operator's integration strength and wonderful brand charm in the "Wo" and show us the dazzling "Wo 3G" future with WCDMA network, terminal and application advantages.

Tianyi, the English name "e? Surfing is a mobile service brand launched by China Telecom to meet customers' demand for converged information services. Tianyi emphasizes the positioning of "mobile communication in the Internet age" and provides mobile Internet applications and voice communication services for high-end enterprises, families and individual customers with high demand for comprehensive services such as voice and data. Its data service has advantages. ? Brand definition:-? The Chinese name of Tianyi is directly related to flying, wings and the sky, which embodies the free mobile experience and wide coverage. "Tianyi" and "Winging" are homophonic, which means that users can enjoy the mobile information service more freely after using the mobile service of China Telecom. ? -? [Tianyi English name] is E? Surfing, e is the condensation of information, internet and information age; e？ Surfing and information surfing fully reflect the positioning of the mobile Internet. ? -? [Tianyi's LOGO] is an auspicious cloud transformed from E. The whole LOGO is dominated by E, which is homophonic with the word Wing, reflecting its relevance to the Internet and information applications. E is shaped like a cloud, which explains the meaning of "Tianyi" and represents Tianyi? Bring people into a new era of free mobile Internet; The pattern not only has traditional characteristics, but also has a sense of future and technology.