5 selected articles on building materials work summary

When the work reaches a certain stage or comes to an end, we need to carefully analyze and study the work done in the previous period, affirm the achievements, identify problems, and summarize experiences and lessons, so as to better to do the next step. The following is a carefully selected work summary that I give you, I hope it can help you!

Summary of Building Materials Work 1

Since entering the company for half a year, I have faced sales that I have never had contact with. I was really excited and confused at work. Fortunately, I had the leadership of the leader and the enthusiastic help of my colleagues. I used my own way and methods to master the required basic professional knowledge in a short period of time and integrated well. Come to this sales team, apply it to actual work, and constantly improve your skills. Now I will make a sales summary of my work in the first half of the year.

At the beginning, my master and I have been following up on his project and providing heat pipe materials to developers. I have learned a lot of things that I cannot learn in ordinary life. Especially in marketing activities, what we need to master is: 1. We must have a good understanding of our own products; 2. The knowledge structure we possess, including market, social, humanistic, and communication skills and knowledge, must be Master; 3. You need a strong belief to support your career. When facing complex people and complex society, can a treatment method be effectively consistent, compatible and integrated with your own values? 4. Professional marketing theories and techniques; 5. Face success and failure and sum up experience. This is a must for everyone in the marketing profession.

In the next three months, based on the knowledge I have mastered, I will have a broad understanding of the dynamics of the entire real estate development market. Start looking for new projects. Start from scratch, learn product knowledge while exploring the market. When encountering sales and product problems, consult colleagues and leaders promptly and work together to find solutions to the problems. So far I have looked for 20 new projects. With the help of the elderly and leaders, 18 miraculously succeeded. I know that this is inseparable from everyone's help, and I deeply appreciate the strong cohesion of the company.

I also summarized some of my own experiences: 1. You must fully understand the building materials market and corresponding industries; 2. It is especially important to master the functions of your own products; 3. You must not trust customers too much and must Seize the initiative; 4. Pay attention to competitors’ trends.

The above is a summary of my sales work. Next is another busy period. I will struggle, actively seize the market, learn, summarize, and create greater glory for myself and the company!

Summary of building materials work Part 2

Since entering the company on March 2, __, facing an unfamiliar company and having never engaged in real sales work, I have used my own way, Method, with the guidance and help of leaders and colleagues, master the basic professional knowledge required for the business in a short period of time, integrate it into the sales team, apply it to actual work, and continuously improve your skills.

At the same time, gain a broad understanding of the dynamics of the entire real estate development market. Based on the knowledge you have, start looking for new projects at the end of March. Since I had no experience in selling pipes, I could only start from scratch, learning product knowledge while exploring the market. When encountering sales and product problems, consult leaders and colleagues promptly and work together to find solutions and targeted strategies. So far, I have found over thirty new projects. However, during the follow-up process, nearly half of the projects were lost one after another, which made me feel that it is really not an easy task to do a good job in sales. For example, our understanding of the pipe market is not deep enough, our grasp of the technical issues of our products is too weak, we cannot clearly explain and promote our products to customers, and we cannot quickly come up with a good solution to some big problems. In the process of communicating with customers, excessive reliance and trust in customers may cause some adverse reactions.

For example: the customer agreed to specify the Jinniu brand, neglected to guard against competitors' actions, did not do his job well, felt that he was still stuck in the early sales, had a weak grasp of the later stage, and did not do a good job in customer relations within the customer. Solid, resulting in lost orders.

It’s embarrassing to say that, with the help of leaders and colleagues, we have only completed the geothermal construction of Yinchuan Cultural Activity Center, Zhongning Hengchen Century Fortune Plaza, Qingyuan Fengjing Model Room, Pillow Shui Kindergarten and Yingbei Homes supplied geothermal pipes for ***5 projects, with total reimbursement: ___. But for my goals, it's still a long way from it. As far as the projects I followed up were concerned, I learned a lot from my failures that I simply couldn’t master in my normal life. For example, what knowledge must be mastered in marketing? First, the knowledge structure you have, the skills and knowledge about the market, humanities, social interaction, and communication must be mastered. Second, the degree of understanding of your own products. Third, professional marketing theories and techniques can be summarized rather than written down. Fourth, is there a strong concept to support your recognition of this profession? This strong concept is whether the way you treat a complex society and complex people can be consistent with your own values. Effective anastomosis, compatibility and integration. Fifth, do you have a willpower to support your view of difficulties and failures? This is something I feel everyone in the marketing profession must have.

Of course, __ is a busy year, but it is not a bumper year. It is a year for me to lay a solid foundation for better development in __.

Summary of Building Materials Work Part 3

Time flies by like a white horse, and the wheel of history flies by. The calendar of 2017 is quietly turning over page by page, accompanying the progress of the times. , looking back on the ups and downs I have experienced over the past year, I make the following personal work summary:

1. Work review

2017 is an extraordinary year, marking the 68th anniversary of the motherland. The grand celebration brings great inspiration and shock to every Chinese. Summarizing my personal work while taking pride in the strength of the motherland and the well-being of the people, I feel even more that it is the lofty mission of every staff member to do their job well.

1) It has been nearly half a year since I joined the team of __ line, and I have felt the warmth and harmony of this big family. I would like to thank all my colleagues for their care and active cooperation in work. I only have a vague understanding of ceramic tiles. Through studying at Guoanju, I quickly integrated into the highly competitive industry of ceramics and gained an in-depth understanding of our company's brand (Grace).

2) After studying for the past six months, I personally feel that our company’s polished tiles have certain advantages in the market (good quality and low price), but today’s designers are well aware of the tendency of antique tiles. Our company’s Antique bricks (camels) have certain characteristics in the market and are very popular among designers, but the supply and quality give us a headache.

3) Our company’s prices for home decoration design companies It is difficult for designers to operate.

2. Work plan

"Work hard and be a down-to-earth person" has always been my motto. Although we work diligently, perfection is always one step away from us. After half a year of hard work, there has been no significant improvement in work and no major mistakes. The mediocre performance has made me see my own problems more clearly

1) Strengthen the integration and consolidation of customer resources to form a customer circle of its own.

2) Make certain effective responses to strong competitors and customers with complex relationships. Countermeasures

3) As a designer, I personally have never had a clear idea and operation plan, hoping to achieve a breakthrough this year.

4) Self-decompression, adjustment of mentality, innovation and change. Mentality determines the quality of work, so we must constantly adjust ourselves at work, control the direction of positive and optimistic emotions, and always meet daily work and challenges with full enthusiasm.

Innovation is the soul of a nation. Only by constantly seeking innovation in thinking can work be outstanding.

3. Find a good beacon and position your life

"The road is long and long, and I will search up and down." Our road to life will go through ups and downs and keep moving forward. Therefore, it is very important to take every step well. Everyone should find the beacon of life and find a path that suits them. Only in this way can they realize their own value in the wind and rain and see the rainbow after the wind and rain.

I have been doing "engineering" since I entered the building materials sales industry. "Engineering" seems to be highly cutting-edge in this industry, but I have learned a lot from these years of work practice. In fact, It doesn’t matter what kind of work you do, what’s important is that you are willing to learn and work hard, and set yourself a good position. You can explore your potential in every job, because human potential is endless. When I first entered this industry and visited customers, I felt timid and inferior. I even thought that I was really not suitable for this job. However, I have always been persistent, stubborn and unwilling to admit defeat. God is not unkind to those who are willing, and I slowly discovered that I can overcome this obstacle by myself. The complicated interpersonal relationships at the construction site are not that scary. I no longer worry about customers ignoring me or being cheated by me if they don't sign a single-slip note with me for a long time. I gradually find my own direction. Maybe we don’t know what will happen tomorrow, but I know what I should do today.

The years are silent and the steps are eternal. We have crossed many hurdles to move toward tomorrow, do our jobs well, and strive to be our own masters. Tomorrow will definitely be better!

Summary of Building Materials Work Part 4

Through understanding and introduction , I successfully entered ___, a sales department that mainly sells plastic building materials. The main products are pipes. The area of ??large and small pipes is more than 1,000 square meters, and there are two warehouses of more than 200 square meters. It mainly contains some smaller casings, elbows, etc. In Foshan, a building materials sales department of this size is considered to have certain strength.

The 20th is my first day at work. There are three young guys working in sales with me. They have all been salesmen here for several years. Although I am majoring in polymer materials, and the polymer materials sold here are all polymer materials that have been discussed in textbooks, I still don’t know the specifications of the materials, and I don’t have any skills in external sales. clear. So the day before yesterday, I was hanging around them, helping to answer calls from customers, and taking customers to see the materials in our sales department. However, I didn’t know the details of the materials, such as specifications and prices. In the end, it can only be introduced to customers by my colleagues.

Since I am new to sales, I will ask them any questions I encounter. Several of my colleagues were also happy to teach me. Gradually, my conversations with my colleagues became less serious, and sometimes we would chat and laugh. They would also tell me some of their experiences and deeds in the sales industry during the chat. These words are valuable experiences for me, a young person who has not had much contact with society and the sales industry. Gradually, I gained a certain understanding of this industry and had more opportunities to contact customers. I used the experience and skills introduced to me by my colleagues, coupled with the professional knowledge I learned, to speak eloquently in front of customers.

After several days of practice, I found that for a salesperson, speaking and receiving customers are the key to high sales. In practice, I summarized the following points:

First, service attitude is crucial.

As a sales industry, customers are God, and a good service attitude is a must. If you want to get more profits, you must increase sales. This requires us to think about what customers think, be anxious about their needs, improve service quality, use polite and civilized language, be warm and considerate in hospitality, and try to meet customer requirements as much as possible. Sometimes customers delay picking up the goods for some reason, or go to another sales department to purchase. At this time, we do not need to complain about the customer's fault. Instead, we should understand that merchants always choose the direction with more profits. Complaining or blaming the customer at this time will only make us lose this customer forever.

Therefore, the service attitude is not only reflected when the business is successful, but also when the business fails, a good service attitude should be shown.

Second, innovation injects new vitality.

Innovation is a popular word, and sales also require innovation. Nowadays, information is developed and transportation is accessible in all directions, but reducing costs is an unchanging theory. Customers who come to our building materials sales department to buy goods often want large quantities of pipes. Since we have long-term contact with the purchase path of the goods and the purchaser, this is our advantage, while the customers who buy our goods are lacking in this aspect. Therefore, in order to reduce costs, for customers with high demand, we ship directly to customers from the purchasing place. This not only reduces transportation costs, but also reduces the manpower required to load and unload goods.

Third, integrity is the foundation of success.

Integrity is the basis, and trustworthiness is undoubtedly the foundation of survival for business people. If there is no integrity, closure is inevitable. Integrity, my understanding is to trust people. Only by trusting our customers can we create profits, and only by being sincere can we gain a good reputation. The boss used to be a salesman, but he gradually became favored by his boss and was very trustworthy. In the end, his boss gave him some building materials and asked him to work on it himself. Everyone knows that the most important thing in sales is to have regular big customers. The more customers you have, the bigger you will have a foothold in this industry. Our boss is very considerate and his interpersonal relationships with customers are developed during the sales period. Very good, this is all due to the customers' trust in his credibility, so he has established many regular customers, which provides a source of future development for him. I know this from the conversations of my colleagues.

One month of practice has indeed made me gain a lot of knowledge in sales, and I also understand many principles of life in sales, and I also understand my own shortcomings and shortcomings more clearly. These are all in practice. What is discovered is knowledge outside the textbooks. Everyone and every college student has to go to society. It is a great honor to have such an experience when going to society. From the day I go to society, I believe that this period of practice will make me successful on the road. Getting wider and wider.

Summary of building materials work Part 5

1. Key points of work:

1. Establishment of marketing department and team building;

2. Recruitment plan;

3. A series of training plans for recruiters and unified grassroots practical training (understanding the company's products, understanding of the company's cultural background and company direction, and familiarity with peer products);

4. Investment promotion focuses on expanding blank markets in Chongqing districts and counties and supplementing by maintaining old customers in the original market;

5. Formulate relevant annual sales volume based on the regional offline division of marketing department personnel, Quarterly sales, monthly sales, weekly sales, and implement the daily market battle overview of sales staff and make segmentation plans;

6. Continuously communicate with the management of marketing department personnel and related daily market visits, Deal with corresponding problems regionally;

7. Formulate the monthly work status of market personnel and track and solve market combat problems one by one;

8. Work plan and summary feedback of market personnel .

2. Specific work planning matters:

1. Team formation:

a Requirements for work experience of marketing department personnel: (minimum standard is more than one year of relevant experience) , recruiting in the form of screening; requiring business personnel to be hard-working and hard-working, seeking long-term development ***cooperating with the company to grow together as a recruitment method)

b Training of marketing personnel:

4) Conduct practical exercises at the grassroots level and conduct work summaries

5) Continuously simulate communication methods of visiting various customers to strengthen the salesperson's offline foundation and understanding of the company's products and Confidence

6) Let salesmen understand the time of visiting customers and related professional terms to get better benefits and get on track faster

2. Recruitment plan:

a The early recruitment process is mainly based on screening: (the expected number of recruits ranges from 15-20, and the actual number of recruits is 3-5). With the big wave washing sand model, the ones left behind are more practical ones

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3. Market expansion and positioning direction

a Current market regional situation: Chongqing region

1) The lower reaches of the Yangtze River (Chengkou, Wuxi, Wushan, Fengjie, Yunyang, Kaixian, Wanzhou, Liangping, Zhongxian, Dianjiang, Fengdu, Shizhu, Changshou, Fuling, Wulong, Pengshui, Qianjiang, Youyang, Xiushan)

Note: The above details are already available Market partners should understand the actual situation of the company before making relevant handover adjustments;

2) The upper reaches of the Yangtze River (Hechuan, Beibei, Yongchuan, Tongliang, Tongnan, Dazu, Shuangqiao, Rongchang, Jiangjin, Qijiang, Wansheng, Nanchuan, Bishan, Banan)

Note that the above specific existing market partners should understand the actual situation of the company before making relevant handover adjustments;

b Enter Early market approach:

1) Take the upper reaches of the Yangtze River market as the starting market, and cooperate with surrounding markets such as (Hechuan), and make relatively influential achievements in distribution. To warm up, take Tongnan or Dazu as the end point of market development;

2) In the early stage, visit restaurants in the regional market and understand the specific situation of local catering, and at the same time understand the local market share of peers and their methods. After understanding the relevance, the personnel will then divide the visiting routes and visit the points one by one, and then begin to sweep the market one by one;

3) Adopt appropriate methods to increase sales (give away as many items as you buy) In the form of gifts, 20 will be given for 10 pieces, 50 will be given for 100 pieces)

4) During the early visit, record the corresponding intended customers and the customers who are about to complete the transaction as detailed notes, and speed up the follow-up of the intended customers in the later stage. Achieve a sense of cooperation;

5) Visit farmers’ markets to understand the delivery status of dry goods in relevant markets and connect several dry goods stores as intended distribution before screening;

6) Integrate the early market After laying the groundwork for network laying, use the company's preferential policies and existing customer resources as tools for cooperation negotiations;

7) In the later stage, all market customer resources will be managed as a system and distribution will be focused on assistance. Expand product sales, expand product usage and coverage, and do a good job in all subsequent customer relations and referral relationships;

4. Estimated sales volume settings for market personnel

a Market Department personnel should develop customer number standards (each person should develop 3-8 new customers);

b Marketing department personnel should set the expected number of customers to be developed per week as a standard;

c After counting the number of development customers for the week, the marketing department personnel should set the number of development customers for the current month as the standard;

d After counting the number of development customers for the month, the marketing department personnel should set the number of development customers for the month.

The number of developed customers is used as the standard;

e After counting the number of developed customers in a month, the marketing department staff should set the number of developed customers in the current quarter as the standard;

f In the quarterly development After counting the number of customers, marketing personnel should set the number of development customers this year as the standard;

Note: The above marketing personnel should prepare the actual number of development customers as the actual proposed development customer standard.

5. Marketing department personnel management training and communication:

a Marketing department personnel should make notes on the problems they encounter during their daily visits to customers to facilitate communication and handling of customer visits. Question;

b Marketing staff should make daily plans and daily summaries every day

c Marketing staff should be accustomed to writing weekly plans and summaries, monthly plans, and annual plans, and Develop good work record-keeping habits;

d. Provide timely feedback to the marketing staff on their own requirements and problems, and deal with problems that arise as soon as possible to start work, so that the marketing staff can be more passionate and motivated to develop the market;

e Create and organize a more united team with brother and sister relationships, deepen everyone's understanding of each other's work and life circles, and better integrate into the work;

f Marketing staff Work report (make a detailed work record report);

Note: This is mainly to strengthen the team's operational awareness and build a strong team with an organized style, good habits, and good learning. team.

6. Discussion and reflection summary of work performance issues

a Discuss existing problems at work in order to further improve similar potential problems;

b Every Everyone should conduct simulation training on site accordingly (don’t be shy). This is at least the minimum standard for sales;

c The salesperson raised -

questions and answered them accordingly, and Targetedly solve existing problems, and work together to assist and increase efforts to develop actual benefits for customers;

3. Work expected sales indicators

1. The actual number of marketing department personnel is 4 people According to the calculation, the expected sales volume per person per day is calculated based on the average development customers of 5 customers. The actual daily shipment volume is 20 pieces. The average budgeted monthly sales volume is 800-2000 pieces as a standard; the number of development customers is expected to be around 80-120;

2. The marketing department’s quarterly sales figures give an approximate sales figure of around 2,400-6,000 pieces;

3. The marketing department’s annual sales figures give an approximate sales figure of around 9,600-24,000 pieces;

Note: The above data serves as the expected sales volume plan of the marketing department in the early stage, and uses it as an indicator for work development data. At the same time, efforts will be made to complete the expected sales volume, and it will be truly reflected in the actual process. Show an amazing combat style, rapidly develop new customers and promote products to expand product sales and popularity, and maintain the reputation of products in the local market.

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