Ask for a dialogue between two agricultural sales directors? the story of

Dialogue between two agricultural sales directors

Chen: Hey, Lao Wang, I see there are some new faces in your booth.

Wang: Mr. Chen, isn't it the same in your place? How many new salesmen have you recruited this year?

Chen: Hehe, not much. Why don't you recruit more than a dozen people in a year?

Wang: Tell me, the salesmen of any company here are like running horses.

Chen: Hehe, you give him a basic salary of 1, yuan to see if he can leave.

Wang: they don't know, but we have been daughters-in-law for many years.

Chen: Yes, you and I both just joined the company, so we started as salesmen. After three or four years, everyone who came with us left. It's only you and me who have survived to this day, and only then have we survived to the sales director.

Wang: However, we have to bring a new group of people every year. What a worry!

Chen: Hey hey! Come here and tell you a secret! I have a new trick this time.

Wang: what the hell? Come on ...

Chen: You have to take new people running every year, right?

Wang: Yes.

Chen: surely your daughter-in-law doesn't like it? Don't recruit every day.

Wang: Yes, aren't you going down too? It's like this every year. We can't go down there.

Chen: I'm telling you, I won't go down this year. The work has been solved in the office, and the sales plan has been made in more detail. Not by region, but by how each household develops.

Wang: can you stop making trouble? won't you go down? Wait for your resignation letter. Is there a new direction?

Chen: It's no use talking to you. You said that if you sit in the office, you can learn about all the dealers in Heilongjiang, so what are you doing down there? You can directly determine which households are the key development.

Wang: Tell me carefully. What's the situation?

Chen: Now, I am training the following salesman, not just telling him how to run the market. Instead, the information of every dealer in the area he is responsible for is transferred out, and every dealer has a targeted sales strategy.

Wang: this should be very good and detailed. Save their newcomers to come over, and the market is relatively blind. At least let them know about the following dealers.

Chen: Yes, I just want them to know every dealer in his area first. Tell him which one is our old customer and which one is the key customer we have been preparing to develop.

Wang: Good. Where do you know about these dealers?

Chen: The three rural commercial enterprises have a dealer alliance on their website, and all the dealers in Heilongjiang are there. You can search by region until you reach the township. You can also click on each dealer to get to know them. Because these dealers have their own pages, and they also fill in their own information in detail.

Wang: ah, I see. It's still a good thing for us.

Chen: of course! Now I just want them to know about each dealer in their area first, and work out several key households to be developed in each township. Only with understanding can there be targeted development. When they go to the market, they are also asked to do research. The success of the development is due to what accepted our products. Those who are unsuccessful are also recorded, and the conversations between the two sides are recorded, and the products of their family and ours are also recorded. It is better to know which company our similar products belong to, and keep them for the record when developing these households in the future. In this way, I can clearly control every potential customer below me.

Wang: that's a good idea. This is equivalent to doing a market research every year, sitting in your office and controlling the changes of the market at any time, accurate to the changes of every township market, and not afraid of the turnover of salesmen. Because your market can be seen at any time. You can directly tell the salesman how to develop which household, which is similar to running every household yourself.

Chen: Yes, that's what I thought. You should also make good use of this resource. Less business trip, sister-in-law also rest assured.

Wang: It's no use messing around. You came up with this idea only because your daughter-in-law put pressure on you.

Chen: Remember to share any good sales strategies in the future. Don't forget your buddy.

Wang: by the way, I don't know the website yet.

Chen: www.3nsq.com, remember, go to the dealer alliance page and search by region.