The farmhouse, which was once all the rage, is now closed. Why don't city people come?

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Why is there a "closing tide" in the once popular farmhouse? This question reminds me of some of my own experiences in developing agriculture through science and technology. I have also been to the farmhouse several times, some of which are really good, while others are lengthy.

A few years ago, there were many farmhouses in my hometown. At first, I thought that the experience tourism form of farmhouse music should only appear in the rural areas around big cities. After all, tourists around a small city like my hometown don't have high requirements for the experience of farmhouse music. The actual situation is indeed as I expected. The farmhouse music that appeared near my hometown is still very effective now. It can be said that there are not many left, and most of them are either closed, or turned into restaurants or experiential fruit and vegetable greenhouses. The real farmhouse music no longer exists.

In fact, the problems of these farmhouses in my hometown have also appeared in many places for many reasons. Here I briefly talk about my own views.

Insufficient characteristics: This should be a common problem of most farmhouses that fail to operate. Many farmhouses lack their own characteristics, and many farmhouses are almost the same in content, especially some farmhouses without tourist attractions. This problem is more prominent. Friends who have been to farmhouses many times report that many farmhouses will give people a feeling of having been there, because everyone's content is the same. They do farm work during the day, play mahjong at night, eat the same pot and have no characteristics at all. This kind of farmhouse will naturally not go once or twice.

Management and service are not in place: many farmhouses give people a casual feeling. These farmhouses are more like private houses, and the sanitary conditions are not optimistic. In particular, farmhouses in some places are directly in farmers' homes. When there are no tourists, they are private houses, and when there are tourists, they are restaurants. Such farmhouse music brings certain difficulties to supervision. And because some farmhouses have poor service awareness, the prices are unreasonable.

A friend of mine once said that he took his family to travel to the local farmhouse on holidays. Originally, he considered being close to home, or the price of farmhouse music should not be too high. As a result, he later found that the consumption level of farmhouse music was not lower than that of going to a star-rated hotel. A bowl of corn grits costs more than ten yuan. Picking half a catty of strawberries in the strawberry greenhouse is more expensive than picking two jins in the supermarket, so I don't want to go to the farmhouse again.

There is also a farmhouse music similar to "Zaike". Needless to say, their own facilities are insufficient, and the price is still extremely high. A farmhouse with such a poor experience will naturally not want to go for the second time. The farmhouse business without "repeat customers" will naturally become more and more bleak.

Of course, there are also high-quality farmhouses in many areas, which is undeniable. In addition to the reasons mentioned above, there are also reasons for market saturation for some farmhouses that are closed due to poor management. In a word, if a good farmhouse wants to go far, it still needs continuous improvement and innovation.

A so-called native chicken has risen from 80 yuan in the past to 180 yuan now. In the past, one chicken could not be eaten by four people. It's not enough for two people now. I don't know if it's a real chicken. Once, several friends went to a mountain villa for dinner and ordered a plate of fried earth eggs. Coincidentally, I met them in the local western market the next day, and they chose small and ugly eggs to pretend to be native eggs. They were impressed after eating the day before, so

I have never been to this store, and I have never ordered fried earth eggs. It is self-evident how the farmhouse will fool the guests.

Personally, there are several reasons for the "closing tide" of farmhouse music.

First, blindly follow the trend, rush headlong into it, don't try to do things well, just want to make quick money by Dongfeng. As a result, it entered the slow cooling period within a few days after opening the door. If you can't persist, you will close down!

There used to be a snack pile beside a national road. The stall owner persisted for more than ten years, rain or shine, regardless of the harvest. In recent years, there have been many carts and cars and many diners. The stall owner's business expanded and he opened his own shop to run a farmhouse. Business is booming and he has become a brand. People around you can make money quickly by watching farmhouse music. Dozens of farmhouses have sprung up on both sides of the road overnight, and the same snack products have smashed each other's prices and dismantled each other. After a year or two, most of them were closed. In the past two years, a mutton restaurant has a good business, and several mutton sellers have emerged.

Second, it is not long-term, and killing one counts as one. Some "farmhouses" are closed for one year and open for one year, which is suspected of "killing people". It stands to reason that the prices of your own house, your own vegetables, oil, salt, sauce and vinegar, and fish are also very transparent. Some "farmhouses" are ridiculously expensive. There are more than 30 so-called earth eggs in a booth, more than 30 shredded radish in a dish, and more than 200 "stewed soil". One fish can eat more than 100. For two or three people, a farmhouse meal costs several hundred yuan, which is more expensive than staying in a hotel. These farmhouses don't work hard on the quality of service, but make quick profits for quick success and instant benefit. Can you say that "farmhouse music" will last long?

Third, there is a lack of service connotation, and there is no participatory or experiential service project for guests. Many farmhouses are just a farmhouse meal, just a meal. Now that people's living standards have improved, it is no longer a rare time to "eat". How long can he hold on if he can't keep the guests?

The way of business, the hotter the sweat, the colder the shivering! If you can't do it well, there will be a "bankruptcy tide" sooner or later!

Q: The once popular farmhouse music is now closed. Why don't city people come?

Not to mention the farmhouse in the suburbs of the city, even if it is more than an hour's drive from the urban area, it can be described as overcrowded, and it is even impossible to receive it without making an appointment in advance. This shows that the farmhouse is really comfortable.

However, at this time, some farmhouses that once made people in the city enjoy it are now in a situation where there are few doors. What is the reason? After analysis, there are roughly the following reasons.

First, the farmhouse music has expanded and the service has declined.

City people are willing to spend money in the farmhouse. In addition to experiencing the most original farmhouse music in rural areas, you can also eat the original farmhouse meals of rural people. The so-called original ecological farmhouse meal does not mean cooking in the kitchen of the farmhouse, and the requirements for ingredients are not low at all.

There is no requirement for farmers' well water and spring water, but at least the eggs of local chickens, local ducks and local ducks should be absolutely soil. What does the taste of feed chicken mean? How to eat fried corn eggplant in spring? Does the farmhouse have its own greenhouse to grow vegetables?

All this is because the business is so good that the farmhouse forgot its original intention and expanded into a restaurant hotel only opened in the countryside, which is no different from the restaurant hotel in the city.

Second, it is not the original farmhouse, but a shed.

The so-called farmhouse music, of course, should focus on the word "farmhouse music". However, in order to expand their business after the booming business, some farmhouses have built some greenhouses, which are not only unsightly, but also incompatible with the previous architectural features, and may be informal buildings.

Non-compliant greenhouses should not exist and should be demolished. After the demolition, there are only a few compliant buildings, and there is no place to operate, so people in the city will naturally not come.

This is the result of the integrity and health problems of rural farmhouses, as well as the location conditions of farmhouses and the changes in consumption patterns of urban people. Of course, these are some secondary reasons.

On this issue, I will focus on one or two small things I have encountered about the lack of integrity of farmhouse owners.

To be honest, this is actually a very serious introduction. I told an interesting story. I saw the farmer fool the city people.

Everyone comes to the farmhouse to eat a "local flavor". Among them, the most eaten in the northwest is native chicken. Basically, every table in that farmhouse will order a large plate of chicken, all of which are freshly slaughtered chickens.

Every two hours, the boss will walk from the backyard to the kitchen, with a knife in his left hand and a rooster in his right. In fact, there are only two in the backyard, and he gave his guests some leftover chicken pieces. There will even be two heads and three feet in a big plate of chicken.

I saw this with my own eyes.

Another is that people from the city usually bring their own fruits when they come to the farmhouse. It happened that it was very hot that day and many guests brought watermelons. It is also the flowering season of apple trees in the northwest, and watermelons are more expensive.

A table guest took two boxes of watermelons. It seems that a female professor invited her students to dinner. A * * * is 12 watermelon. After dinner, the female professor asked the waiter in the farmhouse to put the fruit away.

At this time, the boss did a very dishonest thing and cut a box of watermelons. One box was not cut, so he directly covered it with a black tarpaulin and hid it himself.

This is a very serious integrity problem.

Because farmhouses are generally run by farmers in rural areas in the suburbs of cities, I am not a black farmhouse here, nor is it a black area. Therefore, there is a certain narrowness in cognition, and they like to be opportunistic, and they are often too clever to be mistaken. I use facts to talk about the lack of honesty. Finally, the female professor said, "It seems that the weather is really hot today, and these twelve watermelons will be eaten up by everyone soon." I heard it on the way.

Speaking of farmhouse music, I believe many friends have been there, especially those who often live in cities. It is very pleasant to take a few friends and family for a few days on weekends or holidays, to feel the life in the countryside, to taste the delicious food in the countryside and to breathe the fresh air in the countryside.

However, according to some friends, the farmhouse that was very popular in previous years has been closed for two years, and even a farmhouse I went to last month has been deserted this month. From another point of view, for those who run farmhouses, the passenger flow in these two years has also dropped sharply compared with previous years. In view of these problems, many people will have questions. What is the reason?

The first point is that the novelty has passed:

A few years ago, farmhouse music was just popular, and many people wanted to be fresh. I have been there a few times, and the novelty has passed. There is no need to go again. Other than that, it has no characteristics. Some people responded that they went to many farmhouses, which were basically the same, without their own unique characteristics. After several visits, they lost interest.

The second point is expensive:

Many people report that food and accommodation in farmhouses are not cheap, and they can basically catch up with food and accommodation in cities, and some are even more expensive than hotel accommodation in cities. In addition, the price of food can be compared with that of ordinary hotels. In this case, just go there once or twice to feel it, not often. Some farmhouses can't do business by themselves, thinking about a hammer sale. After the guests come, you can make a profit. They are not prepared to do it for a long time, and they don't think about it. As a result, the reputation of that place is getting worse and worse, and finally they can't do it anymore.

The third health problem:

Many farmhouses do not pay attention to hygiene. To tell the truth, many people pay great attention to hygiene when they go to the farmhouse. No matter whether the local sanitation or cooking hygiene is achieved, everyone will pay attention to it. If the local area is dirty, I believe that after going there once, no one will go there again.

The most serious is the phenomenon of charging at will and slaughtering customers at will:

In rural areas, the threshold for opening farmhouse music is not high. As long as you have several houses in your hand, you can make a farmhouse hotel by simple decoration. Everyone knows that people in the city have money, so some farmhouse owners don't pay attention to honesty at all in order to make money. Many greedy bosses still sit on the ground and start their prices, forcing tourists to pay twice or even several times more than the market. In this way, once the people in the city are exposed through the Internet, the image of the farmhouse has plummeted, and naturally no one is willing to come to consume tourism.

The above points are the reasons why many people seldom go to farmhouse music now. Therefore, in view of this phenomenon, on the one hand, farmhouses should find their own reasons, on the other hand, relevant local departments should also play a role, help publicize, do a good job in basic work and attract more people to play.

There are many farmhouses in China, but in some places they are quite good, mainly because the bosses and operators are strict in management and honest in operation.

Finally, I want to ask you a question: Why do you think it is more and more impossible to have a farmhouse now? Tell me in the comments.

Some farmhouses are confused when they see business opportunities, and the quality of service can't go up. The price has become more and more expensive from being close to the people, so many people don't go now.

I am a farmer, and I also run the catering industry. Let me say my point:

1. Native ducks are authentic, because rural farming costs more than feed farming and takes longer to raise. In order not to spoil the neighbor's vegetable fields, we should always take care of them when they are scattered, and most of them are fed with corn, especially ducks, which are edible and costly, so the price is naturally more expensive than that in the city; The stewed soup with firm meat is full of color and flavor, but the meat is fresh and tender. Customers will say that meat is not delicious, but it is more tender when used to cook roast chicken. They will be complained that it is not delicious, and the feed chicken will be tender when roasted. For example, do you think chicken wings and chicken legs are tender? It would be better to add some tender meat powder! We now buy chickens from the street in the countryside, and the survival rate is even lower. Nowadays, chickens are also thoroughbred chickens, so a rooster fed for three months a year weighs more than nine kilograms, and it will weigh five or six kilograms in seven or eight months. Some customers say that they feed chickens when they are old, some say that they are not delicious, and some just order food and hurry to serve. Real local products take time, so merchants are forced to use feed chickens in order to satisfy their guests. In this way, there will still be guests saying, in case I take the chicken, what should you do with the feed chicken? Finally, I had to sell all the local chickens, but it was expensive!

There are bugs in the vegetables you grow. Unless you are drugged, have worms in your eyes and are ugly, you have to buy some substitutes.

Many city people come to the countryside to buy food, which is really picky. They eviscerated all the vegetables. Dare you be in the city? I always feel that farmers' food is not bought with sweat. Remember, farmers depend on the weather for food, and it is not wrong to be as expensive as the price in the city, because at least you can see that they are bought, and some tourists almost trampled other people's vegetables to death in the field.

4. Tell me about local pork. Buying local pork for bacon must be very fat, and most of them are thin. Then tourists will say that it is too fat, and it is not delicious. The boss is not generous, it's all fat. Buy lean pigs! He also said that he was definitely not a local pig, so he was so thin that he fed it all. He was cheating the city people and shoddy it.

In fact, I think it's all bad mentality, and the farmhouse music is getting worse and worse. It's not just about food. It is oversupply, mismanagement and bullying. In addition, the pressure of buying a house and a car is too great, the government cracks down on corruption, and public funds eat and drink. Not everyone is blaming the farmhouse operators. Are you willing to fail in business? Nearly half of the catering industry is losing money, and only about 20% is profitable. It is necessary to put yourself in the shoes.

The commercialization of farmhouse music is becoming more and more serious, and simple farmers have become businessmen.

Nongjiale has distinctive farm and rural characteristics, focusing on clean and hygienic high-quality ingredients and close to the original ecological environment of nature. To put it bluntly, farmhouse music is an original ecological catering institution with rural characteristics. It consumes the ecological environment and raw materials. As long as it is based on these characteristics, farmhouse music can survive. Once businesses blindly pursue interests and don't know how to operate, they will inevitably go to a dead end.

Therefore, it is better to say that people in the city don't come, and farmhouse music without characteristics is not good. Some characteristic farmhouses are still places frequented by people in the city.

During my years in Qingdao, I visited the farmhouse in the suburb of Huangdao. I still remember that farmhouse music was just emerging in Huangdao Development Zone. The first farmhouse opened at that time focused on the original ecological environment and original ecological ingredients. There are two large earthen stoves beside the yard. There are three private rooms in the room, each with a big kang. Diners need to take off their shoes and eat around the earthen stove on the kang when they come to eat.

With chicken, duck and fish as ingredients, diners can go to the backyard to catch chicken and fish. This unpretentious farmhouse can be said to be very successful. Less than half a year after its opening, it began to make a profit. After so many years, it has not been expanded or opened, but it still stands in Huangdao.

On the contrary, after this farmhouse became popular, dozens of similar farmhouses sprang up like mushrooms after rain. However, as diners became more and more picky, these farmhouses without their own characteristics closed down one after another, and the first farmhouse opened remained original, but it was still hot.

There are also some farmhouses. Although the ingredients are original, the environment is good and the taste of the food is ok, the price of the food is really too high. Our village opened a farmhouse specializing in selling local chicken before. City dwellers who just started eating have to drive dozens of kilometers to eat every weekend, but the operators rely on their own healthy ingredients, the chef's good skills and the price of the dishes is too high. They still refuse to bargain.

The feeling given to the city people is, "It is obvious to kill customers, and every time you kill them, it counts." Over time, people who have been here once will definitely not come again next time. Can't keep repeat customers, and can't develop new diners. Later, the boss realized this problem and began to sell vegetables flexibly, but it was too late and eventually closed down.

During my work in Xi 'an, I have been to the farmhouse at the foot of Qinling Mountain in Chang 'an District several times. At the foot of the Qinling Mountains, people are outstanding and the mountains and rivers are good. We are just pursuing this original ecological beauty. As a result, I was disappointed when I arrived at the farmhouse.

It is not that the farmhouse music is not beautiful enough, but that it is too modern and boring. There are children's slides, water cruises, Hanfu photos, ferris wheel ... To be honest, I really can't understand the operators' ideas. The foot of Qinling Mountain is already beautiful. Why should we spend a lot of money on those commercialized and modern things, making them look like a playground, which makes people not in the mood to appreciate the original landscape and is boring?

Finally, I really don't want to admit that farmhouses all over the country don't take their own local landscape characteristics, but adopt a replicated construction and management, which is too homogeneous. I sometimes even feel that whether it's a farmhouse in Qingdao, a farmhouse in Beijing or a farmhouse in Xi 'an, entering the hospital seems to be entering the same place. I've been there several times, and I don't want to go again.

Consumers are not stupid. Going to the farmhouse itself is about the original ecology and natural and healthy ingredients. If it is so "exciting", it will lose the original meaning of farmhouse music. It is better to return to nature and be less impetuous, but it will be more able to retain people.

(Text/A Bing)