How to become an excellent marketing planner?

Luo Ji’s thinking ability (focusing on consumer behavior)

Consumer behavior needs to be studied carefully, because marketing planning is nothing more than three aspects: planning, promotion and operation.

If you are familiar with consumer behavior, you can deduce what media consumers will be exposed to and what kind of psychological expectations they will bear, so as to facilitate your work.

. The ability to play with new media and Internet hype

A big trend has emerged in marketing planning in recent years, that is, the role of media and hype is very prominent. Several typical Internet-thinking brands such as Diaoye Beef Brisket (Helijia), Huang Taiji, Ma Jiajia, etc. We don't care whether they all survived or not. But in terms of brand promotion alone, it is undoubtedly successful.

.Data analysis ability

In this area, it can basically be said that there is no end to learning, and there are many corresponding books and schools. I dare not answer casually, but I will talk about the general junior high school class. Nowadays, the most commonly used software is excel and SPSS (don’t underestimate excel).

There is a principle that when doing data analysis, never be satisfied and slack off. Because we can always find a better way to overturn yesterday's strategy.

Work at Wangqu New Media

Wangqu New Media’s marketing planning positions require the above abilities in terms of copywriting, operation, and execution. Working at Wangqu is more important. The thinking mode and innovation ability of talents are very strict in this regard. Working at Wangqu, with the hard work of a large number of projects, it only takes a month to become an excellent marketing planner.