The essence of management lies in innovation.

The essence of management lies in innovation.

In order to survive and develop in the fierce international and domestic market competition, enterprises must carry out management innovation, including a series of measures such as changing management concepts, adjusting organizational structure, improving management mechanism and improving management skills, so as to make new changes and new combinations of various elements in the organization in quality and quantity to meet the needs of the new situation and thus promote the development of enterprises to a higher and deeper level. Looking at contemporary enterprises, only by continuous innovation can they be active and invincible in the competition.

First, the connotation and necessity of management innovation

The understanding of the importance and urgency of management innovation can be discussed from the demand and supply of management innovation.

From the demand side, first of all, weak management has always been an important factor in the low competitiveness and efficiency of contemporary enterprises. Management constraint has become an important aspect that restricts the development of enterprises. Secondly, the new economic structure and market environment require enterprises to strive to improve their management level. In recent years, with the rise of private enterprises and? Sanzi? The development of enterprises has brought great competition and pressure to state-owned enterprises. At the same time, repeated construction over the years has led to the formation of a structural buyer's market. The social functions and historical burdens undertaken by state-owned enterprises put them at a disadvantage in the competition. Improving management level is an effective way for state-owned enterprises to meet fierce market competition.

From the supply side, the progress of modern science and technology not only brings pressure to management innovation, for example, the progress of technology makes economies of scale possible, thus increasing the demand and dependence on management, but also provides new material basis and tools for management innovation. For example, the development of computer and information technology makes it possible to adopt new management methods, such as CIMS, EBP, MIS and so on, which greatly improves the efficiency of management.

In a word, the intensification of international and domestic competition and the narrowing of the technological gap between enterprises have led enterprises to innovate extensively, comprehensively and comprehensively, thus creating a comparative competitive advantage, thus gaining the profits of entrepreneurs for a long period of time and achieving higher business performance than other enterprises.

Second, the key points and basic ways of enterprise management innovation

1. Actively promote the innovation of enterprise management concept. Conceptual innovation is the premise of realizing management innovation, and any kind of management organization, system and management behavior is only the external expression of managers' thoughts. Therefore, in order to realize management innovation, we must first start with the concept of managers, keep up with the changes in the situation, and establish a brand-new management concept. Concept innovation includes people-oriented management innovation, knowledge management innovation and management concept innovation.

(1) People-oriented management innovation. Economic informatization has accelerated the adjustment and upgrading of industrial structure and production technology, requiring a large number of talents with new technologies and knowledge. The quality and ability of enterprise personnel determine the success or failure of an enterprise. Talent is the most important capital in an enterprise, because knowledge is the most important resource in the era of knowledge economy, behind which is talent, and talent is above everything else. What modern enterprises need is more knowledge-based and compound talents. Therefore, as an enterprise, how to attract talents, how to retain talents, how to fully tap their potential and mobilize their enthusiasm and creativity has become the key to enterprise management. At present, there are many problems in enterprises, such as lack of talents and serious brain drain, which are not conducive to the growth of enterprises. Management innovation must be people-oriented, cultivate the cohesion and centripetal force of employees and improve the relationship between employees and enterprises. Affinity? , but also reflect the value of employees and find an environment and development opportunities for them to display their talents. Want to share some with employees? Profit? Space for living and working? Capitalize? . Employee stock ownership is the latest development of people-oriented management. Employee stock ownership unifies status, rights and economic interests, and integrates employees' personal interests and development with enterprise interests and development.

(2) Knowledge management innovation. In enterprise management, on the one hand, we should pay attention to the quality training and development of managers and employees at all levels, so that all employees can contribute their accumulated knowledge to the maximum extent and enjoy knowledge. Through knowledge management, enterprises can use collective wisdom to improve their adaptability and innovation ability, so that enterprises can respond to external needs quickly. And use the accumulated knowledge resources to predict the development direction and changes of the external market. On the other hand, we should vigorously advocate the change of management concept within the enterprise, broaden the horizons and ideas of enterprise managers through training, study and education or introducing new management talents, extensively absorb new management information, improve the management professional knowledge and ability of managers, and make management innovation have a good ideological and cognitive foundation. Therefore, in the era of knowledge economy, to realize management innovation, we must rely on the sharp weapon of knowledge management.

(3) Innovation of management concept. First of all, from pursuing political achievements? Their jobs? Change into a self-management concept of self-financing. Because the future enterprises need professional main operators, not formal operators, the fate of operators is closely related to the success or failure of enterprises. Secondly, from a single production consciousness to a market consciousness of pursuing economic benefits. Under the condition of market economy, enterprises must be market-oriented and use the market to realize every link in the production system, especially in the process of development, taking the industries and products demanded by the market as the main direction of enterprise development and innovation, otherwise the benefits of enterprises will be impossible to talk about. Thirdly, from the one-sided pursuit of profit maximization to the diversification of business objectives of social development, environmental responsibility and user responsibility. Judging from the development of international enterprises, diversification of business objectives has become a trend. Not long ago, in the international selection of American excellent enterprises, nine indicators were adopted, among which the innovation ability, long-term investment value, social and environmental responsibility and product and service quality of enterprises accounted for considerable weight in the whole index, so we should further broaden our thinking and develop ahead of schedule in business objectives. Finally, in the face of many competitors, from the idea of life-and-death competition to the innovation of competition, cooperation and unity. In fact, this is to meet the objective requirements of global economic integration.

At present, there is a wave of cooperation between former competitors in the world. For example, in the field of electronic products, the alliance between IBN of the United States and Toshiba of Japan; The alliance between Ford of the United States and Toyota of Japan in the automobile industry; American General Electric and European Siemens Electrical Equipment Manufacturing Alliance. The phenomenon of the unification of competition and cooperation in the world today is not the business strategy of a single enterprise, but the performance of the innovation of enterprise competition concept in the era of knowledge economy. China's home appliance enterprises, communication enterprises and IT enterprises, such as TCL, Amoi and Konka, have expanded from the home appliance industry to the mobile phone field; Lenovo extends from PC to IT, and then enters the mobile phone field through mergers and acquisitions; Cooperation between Sanda and Philips, cooperation between Inspur and LG, cooperation between Bird and Siemens, etc. It is through the integration of industrial chain, the expansion of capital and resources and the replication of management experience that the exploration of enterprise diversification is realized; Promote international expansion through strategic alliance of import and export trade and overseas investment. Therefore, the innovation of management concept is very important.

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