What are the modes of private domain operation? Have you used these four modes?

In the past two years, traffic has become more and more expensive and difficult to obtain. In this environment, the status of private domain traffic is increasingly prominent at this time, and businesses are trying their best to study how to operate their own private domain traffic. Since everyone knows that private domain traffic is so important, how to do it well? Today, let's talk about this problem! 1. What is private domain traffic? What is private domain traffic? Citing the explanation from Baidu Encyclopedia, private domain traffic refers to the traffic (visitors) generated from public domain and other domains (platforms, media channels, partners, etc.). ) to the private domain (official website, customer list) and the private domain itself. Private domain traffic is customer data, which can be used for more than two marketing activities, such as linking, contacting and selling. Private domain traffic, like domain names, trademarks and goodwill, belongs to private digital assets of enterprises. Second, how to do private domain traffic? The "privacy" of private domain traffic also determines that it has many forms of presentation, which can be customers in stores, fans in accounts, members in communities, or friends in WeChat. Different platforms have different ways to obtain private domain traffic. In the past two years, online education has been favored. So, how do we operate the existing private domain traffic? 3. What are the operating modes of private domain traffic? 1, community operation The so-called community is actually a group. Friends who want to operate private domain traffic through the community can attract members and fans based on a certain point, such as * * * the same hobbies and idols, activate the internal atmosphere, and finally turn it into private domain traffic. 2. Small partners who usually like to write articles on self-media operation can attract fans by operating self-media accounts, and keep old powder and absorb new powder by constantly updating wonderful articles. Over time, it will become private domain traffic under the media account. 3. The era of short video operation belongs to the live broadcast era. If you want to catch up with the new trend, try to operate a short video account. Wonderful and creative short videos can also attract a lot of fans for the account, and these attracted fans are also private domain traffic under the account. 4. There are many forms of private domain traffic in store operation, and store fans are also typical representatives. For example, in the online education that has sprung up in the past two years, many individual teachers have set up their own knowledge stores on the platform of Little Goose Tong, and used the marketing tools of the platform to publicize through multiple channels, which finally attracted fans for the stores, and over time, it also precipitated into the private domain traffic of the stores.