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Haier Internet Factory’s exclusive customization attracted crowds

On May 12, a Weibo post by Shuimuran, a well-known online commentator and author of "Industry 4.0 Revolution" pushed Haier Internet Factory to the forefront At the forefront of the storm, Internet analysts Yu Bin, Wang Yijian, Internet believer Wang Guanxiong and other Weibo Vs also commented and forwarded the post. For a time, "Internet Factory Exclusive Customization" became a hot topic on Weibo and once rose to the top of the topic list. 4th place.

Shuimuran wrote on Weibo: "Industry 4.0 has brought about qualitative changes in human production methods. Haier Internet Factory is the most representative practice. In the past, consumers bought whatever the factory produced; now consumption The factory will produce whatever the customer needs according to order. This C2F consumption model has subverted the traditional business structure. All production will be based on demand, and the era of people-oriented industrial civilization will be completely ushered in."

This Weibo was posted quickly. It aroused the attention of netizens and showed strong interest in the Haier Internet Factory mentioned in the article. The reporter learned that this Weibo was posted after Shuimuran watched the video of the Haier Shenyang Refrigerator Interconnected Factory, the world’s first smart interconnected factory in the home appliance industry. The biggest feature of this factory is the personalized customization of refrigerators. Through this video, the reporter learned that users can choose the color, style, function, etc. of their favorite refrigerator by logging into Haier's official mall without leaving home, and can complete the customization of an "exclusive" refrigerator in just 4 steps.

Following Shui Muran, the "exclusively customized" manufacturing system of Haier Internet Factory has also attracted the attention of other industry professionals. "It is foreseeable that in the future, the home appliances in our lives will be customized according to each person's personal preferences. The era of cookie-cutter is outdated!" @Internetbeliever Wang Guanxiong said on Weibo. "As an ordinary consumer, being able to have the right to choose independently and customize home appliances according to needs, this leap-forward progress must be praised!" Weibo celebrity @丁chenling also wrote on Weibo.

As of press time, Shuimuran's Weibo post has been forwarded nearly 80,000 times, with more than 10,000 comments. The number of people discussing the topic of "Internet Factory Exclusive Customization" has reached 82,000. The center of the topic discussion is Haier Internet Factory. It is understood that the personalized order information submitted by users in Haier Mall will be directly fed back to the Internet factory, and then passed to each production line for production scheduling. At the same time, users can understand the production progress and logistics location of their customized home appliances in real time on mobile phones and Internet terminals.

This year’s government work report proposed the implementation of the “Made in China 2025” plan to promote the industrial structure to the mid-to-high end and provide policy support for the reform of enterprises. It is reported that Haier has built four major Internet factories in Shenyang, Zhengzhou, Foshan, and Qingdao. It is currently comprehensively exploring the transformation and upgrading of enterprises under the Internet economy, and its practical implementation has been at the forefront of the industry.

I think this represents a trend of business development in the future Internet era. It is a revolution and an opportunity for enterprises!