I opened a Taobao shop, and I don't know how to increase the number of views and turnover. Experienced heroes help, thank you!

Hello, talk about some experiences and skills.

It's practical to share with you for your learning!

What is the relationship between page views and turnover? How to increase the number of views and turnover?

What is the relationship between page views and turnover? As many people say, yes, it is proportional, but it is not just proportional. I think they should also be divided into strong proportional relationship and weak proportional relationship. For example, the number of views below 30 times can bring 1 transaction volume, which I call a strong proportional relationship. However, the number of views above 100 only leads to the transaction of 1, which I call a weak proportional relationship.

Whether the number of views and transactions in your store is strong or weak depends on the following factors:

1. Whether the product is attractive enough to the buyers who are browsing, including:

1, whether the goods are beautiful or cute.

2. Whether the commodity has high practical value, collection commemorative value and gift value.

3. Whether the product pictures are clear and beautiful.

4. Whether the product description is detailed and vivid.

Two: whether the price-performance ratio of the goods is higher than others (according to the buyer's judgment).

Third, the seller's credit rating and credit evaluation (especially digital products and cosmetics, etc. ).

Other factors, including whether there are gifts or discounts, how the store is decorated, whether it is convenient to contact the seller, and the city where the seller is located. But these factors are secondary.

How to increase the number of views and turnover? This is the most headache, concern and worth studying. I give you some suggestions based on my experience, knowledge and thinking, hoping to help you. I am divided into two parts: how to increase the number of views and how to increase the number of transactions;

One: Publish the essence posts.

The benefits of elite positions mainly include the following points:

1, essence posts can bring many posts. When reading a post, you accidentally see your head and signature file, or pay special attention to your name and shop when you sigh that your writing is good, then the number of views of your shop is not as good as that of a horse raising the national flag.

2, the essence of the post can bring a lot of replies, and the replies are all good children or people who agree with your values. These people are friends worth making or customers worth developing. You should thank them one by one. On the one hand, you really appreciate their hard reply (love taobao, it's not easy to reply! )。 On the one hand, you can make one more friend and one more potential customer. On the other hand, let your name, avatar and other information be more exposed to Taobao friends. In this way, the number of views and turnover is not without rice.

3. The essence post can be brought into 10 silver coin, which is necessary to grab the recommendation position.

Two: earn silver coins to grab advertising space.

Have you ever seen a real advertisement? If the effect is not good, will those people rob those tens of millions of people of gold advertising space? The effect of online advertising is similar to that of real advertising. Therefore, in order to increase the number of views and turnover, we must strive for advertising space at the expense of local people, but to strive for advertising space, we must first earn enough silver coins.

How to earn silver coins? There are the following methods:

1. You can get 10 silver coins by publishing the essence post.

2. Initiate an activity post, and the number of replies exceeds 50 pages. Reward 50 silver coins, reward 1 silver coin for each extra page, and do not reward silver coins for pages below 50.

3. Participate in activity posts

4. Once the design and planning suggestions of the experience house are adopted, 200 silver coins will be awarded.

With silver coins, how to grab advertising space?

The first step: understand the relevant information of advertising space, know yourself and know yourself, and win every battle.

Community homepage advertisement: 13:00 to 9:00 the next day, 50 silver coins. In-station letter advertisement: open reservation from 2 1:00 to 9:00 the next day, 30 silver coins. Forum advertisement: 16:00 to 9:00 the next day, 20 silver coins.

Step 2: Only by mastering certain methods and skills can we stand out.

Three: Dare to use auction.

Auction is divided into one-piece auction and multi-piece auction (dutch auction), which is another way of selling goods on Taobao. Because Taobao has set up an auction area on the homepage, buyers can see it as soon as they open the homepage. If we choose the auction method, it means that buyers can easily find us, and because the auction itself has the characteristics of low price, it is easy to be favored by buyers, so the auction is very helpful to improve the page views and transaction volume of our store.

How to conduct an auction? I have the following suggestions:

1. To hold an auction, it is best to have a seller with a credit rating of more than two hearts (that is, 1 1 praise), so that dutch auction can be held.

2. To hold an auction, it is best to take dutch auction (set more than two pieces), so that you can enter 1 Yuan District, 9 yuan District and dutch auction District on Taobao homepage, so that many buyers can find you.

3. To hold an auction, it is best to set the auction time and put it on the shelves when there are many people; We should try our best to publicize the auction in advance and let many people know that you are auctioning, then we can raise the price. It is necessary to add pictures of other recommended babies to the description of the auction baby in order to promote other babies; You should give the auction baby a name, so that buyers can easily find your baby.

Four: use search skillfully.

First of all, I have the following suggestions on how to use the search on Taobao:

1. It is suggested to add more search keywords commonly used by buyers to the names of stores and babies. Because the search mainly depends on keywords, if you want more buyers to search your stores and treasures, of course, the more keywords, the easier it is to achieve these effects. But don't violate the management rules of Taobao's indiscriminate use of keywords.

2. It is suggested that the time for putting the baby on the shelves should be 7 days. Because the results of Taobao search are sorted according to the remaining shelf time by default, the shorter the remaining shelf time, the higher the ranking of the baby in the search results, and the easier it is for buyers to see. Moreover, the shelf time of Baby is only 7 days and 14 days, so we can only choose 7 days.

3. It is suggested that at least one treasure in the store is one yuan. Because Taobao search results are sorted by price in addition to time. Buyers like to arrange the prices from low to high, with one-dollar DD at the front. However, we should pay attention to two points: first, you don't have to sell a DD with a cost of less than one yuan; second, you can sell a DD with even higher value around 3 yuan in order to attract popularity (you can't get rid of children and wolves), and you can make friends if you can't make money. Secondly, this one-dollar DD is the same variety as the mainstream DD you sell. For example, what you sell is mainly nano-particle toys, and if you sell a dollar of DD, it should also be nano-particle toys (although the cost is more than one yuan), then the buyer who searches for "nano-particle toys" enters my store through a dollar of DD, and the other DD he sees is the one he is looking for, which not only increases the number of visitors, but also increases the turnover.

Secondly, how to use the major search engines? The method is as follows:

1. First, click on 3W's website, mylove 19, com/mylove 19sou.htm, which contains the login entries of famous engines. If you want to log in, please click enter.

2. After filling in the information that needs to be logged in, click Login.

3. Wait patiently for it to include your store. It may take a few days.

Five: Use the buyer's market.

How to use buying? Please follow the following methods:

First, click the "I want to sell" button. At the bottom of the page, there is "buyer's purchase information". Then, look at the kind of baby you want to sell, click enter, and you can see the purchase information. In addition, you can also use the "Search for Purchase Information" function to find it. Many buyers find the seller's DD, which feels very good. But apart from praise and store messages, they didn't know there was such an expression as super buyer show. At this time, the seller shall provide the information to the buyer in time. It can be said that this is one of the best advertisements, but the scope is a bit narrow.

Seven: Establish more friendship links.

So, what are the benefits of friendly links? I think there are two main advantages:

1. Friendship link is equivalent to borrowing other people's shops to advertise for your shop for free, especially those shops with a large number of views. Many people come across your shop while browsing.

2. When many sellers need to be buyers, it is very likely that they will link or collect first, and those sellers will be given priority.

How to establish a friendship link? There are two ways:

1. Thanks to Experience House and Apple Custodian for the tailor-made friendship link exchange place for us: new and old friends join hands ... Let's exchange friendship links together (thanks to Apple Custody), where we can exchange links without worrying about being detained with silver coins.

2. Put forward suggestions for exchanging friendship links when chatting with Want Want and Amoy Friends.

Eight: Join the business alliance

The business alliance on Taobao is like a real chamber of commerce. Basically, every province has its own business alliance. What are the advantages of joining a business alliance? I think it has the following advantages:

1. The sellers in the merchant alliance are basically people from a certain province or city, with the same values and a good sense of identity, and because of their geographical proximity, they can save some courier fees. Therefore, members of business alliances are prone to trading behavior.

2. Business alliances often hold some activities, which is beneficial to know and make some friends.

3. The logo of the business alliance next to the forum avatar is conducive to increasing the trust of buyers.

4. Business alliances can sometimes help you publicize for free.

How to join a business alliance? The method is as follows:

First, open the Taobao homepage. There are three columns side by side in the middle of the page, namely, baby category, store and merchant alliance (by default, baby category). Click merchant alliance to enter. Then, find the business alliance you want to join on the left side of the page and click Enter. Refer to their alliance rules in detail to see if they meet the conditions for joining, and then apply for joining.

Nine: printing business cards and leaflets

Many people may think that business cards or leaflets are useless, but they are not. If you make good use of it, business cards or leaflets may become your killer.

How to use business cards and leaflets? There are several ways:

1, the style of our printed business cards and leaflets should be the same as that of the DD you sell, and try to print useful information such as the store website, contact information and baby description on it.

2. When we send the baby to the buyer, we will send one or more business cards or leaflets by the way, so that the buyer can keep them and send them to more friends so that they can contact you later.

We can distribute our business cards to some friends, relatives and even colleagues (only the best of them know).

We can distribute our leaflets to some places where the buyers of the goods we sell need them most. For example, if you sell clothes, you can distribute leaflets (retail) in some middle schools, office buildings, places frequented by couples and young people in summer, or you can distribute leaflets (wholesale) in some clothing wholesale and retail markets. But I'm too shy to do this for the time being. )

Ten: print notes and ballpoint pens (with store name and website)

When we deliver the goods to the buyers, besides sending business cards and leaflets, we can also send some small gifts to the buyers to give them a little surprise, then the buyers will definitely have a good impression on you. So what kind of small gift should I choose? What gifts are practical, promotional and cheap? I think a small note and a ballpoint pen with the store name and website printed on it are the best choices, because:

1. They are very practical, the buyer can use them often, and his friends have a high chance of seeing them.

2. They have a publicity function, with the store name and website printed, and as many as 100 small notes, which are easy for many people to see.

3, they are cheap, a 100 page post-it note, if you print more than 500, the cost price is only about one in 0.6 yuan; A ballpoint pen, if you print 5,000 pieces, is only about 0.36 yuan. (supplement: it will be more expensive if the quantity is small, but not too expensive)

XI: Borrowing newspapers and magazines

Publicity, white cats and black cats catch mice is a good cat, don't blindly stare at modern means, ignore the traditional way. Traditional platforms such as newspapers and magazines have their unique charm and are good helpers for our publicity.

How to use major newspapers and magazines for publicity? There are two ways:

1. Write some articles on Taobao, such as entrepreneurial stories and experiences, and submit them to newspapers and magazines. If they are hired, it will have a huge advertising effect. Even if you are not hired, you will go to other magazines to have a look, and so on, once and for all.

2, direct payment for advertising, but the price is very low, thankless.

Twelve: provide a wealth of goods.

If you want to increase the number of views, it is very important to provide as many kinds of goods as possible. If you have more goods and more choices for buyers, many buyers will like to patronize your store. But I suggest more, not more. If the DD you sell is very miscellaneous, it will give the buyer an unprofessional feeling and affect his desire to buy. Therefore, it is best to have a strong correlation between different types of goods sold, otherwise I suggest not to exceed three types of goods.

Thirteen: use the product picture as the forum avatar or signature.

No matter whether we post or reply, the most conspicuous information that Taobao friends can see is the forum avatar and signature file. If we can show our DD as much as possible and as vivid as possible, it is really the most convenient and numerous advertisement. For the avatar, if you want to have a better advertising effect, I suggest that it is best to make it dynamic. In addition, I also suggest that it is best to insert an avatar in several product drawings, which will have both advertising effect and humanization, such as my avatar. For signature, static can also be used because of its large size.

Fourteen: Positive reply

Reply is also one of the good ways to increase the number of views. The benefits are as follows:

1, reply only needs more than 8 bytes, saving time and effort, and the cost performance is not much worse than posting.

2, reply Many people can see it, especially the first three pages and the last three pages of some essence posts, with good avatars and signatures, which are very advertising.

3, reply can win the landlord's goodwill, and it is likely to make you one more friend and potential customer. Replying to many posts every day, especially high-quality replies, will attract the attention of many landlords.

Fifteen: Use Want Want

How to use Want Want? There are three ways:

1. Set the status information of Want Want to the information related to your store and DD;

2. Set the automatic reply to the information related to your store and DD;

3. Use Want Want Group to publicize, and do not advocate using it when it is very necessary, which is easy to make people feel disgusted.

Sixteen: Make full use of all legal means to carry out carpet publicity from multiple angles and in all directions.

1, using instant messaging tools such as MSN and QQ.

2. Use BBS and blogs as propaganda positions.

3. Use classmates to record messages.

4. Use SMS.

How to increase turnover

In addition to all the methods mentioned above, there are more ways to increase turnover, mainly as follows:

One: keep the goods in good condition.

Purchasing goods is the most important link to increase turnover. If the goods you buy are not competitive, even the best publicity and service will not escape the fate of an empty door.

So, how to purchase goods? I have the following suggestions:

1. Do you know which goods are best sold online? You can search for other article references.

2, and then through various channels to understand the price, quality, use and other related information of those best-selling goods, the more detailed the better.

3. Then decide which goods to sell according to your own economic strength, risk tolerance and other conditions.

4. finally, purchase goods. Pay attention to shop around and choose the one with the highest cost performance, the most convenient express delivery and the most users. There are three ways to purchase goods: one is to purchase goods in the factories of relatives and friends, which is cheap and low risk. The second is to purchase goods in various wholesale markets. The third is to buy goods online, such as buying goods from trading websites such as Alibaba.

Second, close the price.

Don't set the price too high, the profit is too big. Small profits but quick turnover can not only make money, but also win people's hearts (customers' hearts, credit hearts). The eyes of the masses are discerning. Once you find that your price is too high, nine cows can't pull it back.

Three: shut down the service.

In order to increase turnover, in addition to providing cost-effective goods, service is also very important. In the eyes of many people, the importance of service even comes before the price. Therefore, we should try our best to improve the service quality: be enthusiastic about the arrival of customers and never ignore them; Be patient with customers' problems and don't be perfunctory; Be careful of your customers, don't be careless.

Four: keep promise.

The word "honesty" is a golden signboard. With this signboard, it will naturally be full of peaches and plums. But honesty is easier said than done, but it is more difficult to do, and honesty is not built in a day, but to develop a habit and attitude.

Five: close good relations

How is your relationship with customers? It is related to whether the customer will buy from you next time. If you have an average relationship with customers, customers may change their minds the next time they meet a store with higher cost performance than you. Therefore, it is necessary to have a good relationship with customers, such as chatting with customers more often, providing more help to customers, caring about holidays and birthdays and so on.

Six: Take good photos of the goods.

Buyers first understand your goods through pictures, especially those whose use value is mainly manifested in external beauty (such as ornamental goods). Well-taken pictures can make buyers pleasing to the eye and increase their desire to buy. And bad pictures are boring. Therefore, in order to leave a good first impression on buyers and increase the transaction, we must pay attention to the shooting of pictures and try our best to shoot good pictures on the basis of truth.

How to take good photos, my experience is as follows:

1, camera pixels as high as possible (more than 3 million). 2. Try to shoot at a sunny time and place, so that the pictures will be clear and natural, and avoid shooting at night or on cloudy days. If you must shoot on cloudy days, you can adjust the exposure compensation in camera settings to +0.3, +0.6 or even +0.9, and set ISO to 400, or adjust hue, saturation and lightness in PS.

3. Try to choose a white background, or make a white background template with PS. 4. Learn as many camera skills as possible and use them flexibly.

Seven: Do a good job of baby description

Buyers know your goods, except through pictures, only through baby descriptions. Therefore, to increase the turnover, we must try our best to describe the baby. How to describe a good baby, I think we should do the following:

1. Try to insert a large enough product drawing or other pictures related to this baby in the description, so that the buyer can have a comprehensive and clear understanding.

2. Try to write enough information in the description, so that buyers can feel your professionalism and care.

3. Try to use a font that matches the style of the goods sold in the description.

Eight: improve the credit rating

Try to improve your credit rating on the basis of Taobao's permission, but don't speculate on credit to avoid penny wise and pound foolish.

Nine: engage in more preferential activities

Some discounts are short-lived, and there is no such store after this village. Therefore, many buyers like to visit shops with preferential activities and also like to buy the goods being offered.

I hope it helps you!