How to attract customers when selling clothes?

I think the location of the store is very important. The quality, grade, color and style of the purchased goods are also important.

Clothing stores should be opened in downtown areas, where there is a large population flow, so that they can bring in hot business. It is best to choose a spacious store door with a rolling shutter door to facilitate the display and hawking of goods.

The styles of clothing should be novel and elegant. Those who wear them for a long time will not go wrong. There are only a few people who like fancy clothes. Each age group should also be equipped with some and place them separately.

The color of clothing should not be underestimated. People are visual animals. Especially in the display of clothing, if you pay more attention to it, you will get twice the result with half the effort.

In the selection of purchase channels, quality is a necessary prerequisite. Only in this way will there be secondary sales and more repeat customers. If you only want to be cheap, no matter what the quality is. If customers buy clothes and only wear them once or twice before they break, then the store will definitely not be able to open in the long run. This issue must be paid attention to.

There are also three levels of clothing: upper, middle and lower, which are the best and suitable for consumption by all public groups, and the profits will definitely not be bad.

Then the decoration of the store should look high-end, preferably the kind that will never be forgotten.

The last point is the publicity and momentum at the beginning of opening the store. It is very important to attract popularity. First, the store clerk puts on the featured clothing being promoted. Then attract people with great fanfare and use discounts, buy one get one free and other activities to carry out your sales art. At this time, you need to provide visible benefits to customers, that is, to win people's hearts, and make money at the back.

If you open a small store or stall, the methods are similar. The focus is on the clothing to attract attention, and you should be cheap, high-quality, and unique to improve your competitiveness.

First of all, the quality of the clothes must be guaranteed and consistent with the caliber of your promotion, so that customers will think that they are not being deceived. Secondly, look at the equivalent prices online and compare them to see what advantages your clothes have. If there is no problem with the quality and the price is similar to other products of the same grade, then if you have a store location with a large flow of customers, your business will be fine. It will definitely work when combined with online live broadcast promotion and marketing.

How does a clothing store attract customers into the store and how to increase the transaction rate? Then we need to take a closer look at the six key factors that affect performance (store entry rate, customer retention rate, try-on rate, transaction rate, joint rate, return rate). Don’t think it’s a headache when you see these rates, but in fact The analysis of the clothing business is to improve these 6 rates

1. Store entry rate

1. Store location selection

Expansion of the company's marketing center development department The specialist carries out brand development in the area under his jurisdiction, and carries out store location supervision and review. The supervisor can communicate with the development specialist in the area under his jurisdiction to assist in the implementation of store locations.

2. Publicity

(1) Physical advertising: posters in specific areas of shopping malls, poster display promotions in commercial streets, store POP promotions, brand event flyers, etc.

(2) Electronic advertising: LED screen advertising in shopping malls or neighborhoods, etc.

(3) Media promotion: Internet, radio, TV, SMS promotion, etc.

3. Marketing activity design

(1) Sales discount activity design, vouchers, catwalk promotion activities, cross-industry alliances, joint promotions, etc.

The default stall occupation among street stall gangs is mutual recognition among stall owners and a rejection of outsiders. Generally speaking, when setting up a stall in such a place, if there are people you know around you can shout, but you should not be too loud. If you are in a new place, you must not shout for the first time. Observe more. After 3 times, Only after you have asked the fellow stall holders to understand the situation, can you shout.

Talk about goods, that is, products. According to your own feelings, if you want to increase the sales of street stalls, just four words are "new", "fast", "low" and "high". "New" refers to the novelty of the product, including functionality, style, color, etc. "Fast" mainly refers to the rapid changes in products. "Low" mainly refers to low product prices, and "high" mainly refers to high profits. If these four aspects are done well, the sales volume of its street stalls will be greatly improved, at least 60% higher than before (referring to the same sales in the same place). way comparison). As for the purchase quantity of products, it has little to do with increasing the sales of street stalls. The first four aspects will be discussed later. Let’s talk about the purchase quantity of products first. Many novices often ask, how much goods should I buy to set up a street stall? To clarify this problem, we must first solve the problem: How large an area do I need to set up a street stall? For example, if I plan to sell mobile phone pendants, I will put up a thin portable box that is 50CM long, 30CM wide, and 15CM thick (I made it by myself to open the door, which is convenient for quick receipt and escape, and the thickness of 15CM is just enough to fit a small LED rechargeable book lamp). That is, the plane area is 50X30. The length of the mobile phone pendant is generally 12-18CM. If placed on the ground, the width is only 2.5CM, then the box is 50/2.5 = 20 boxes, which means that at least 20 can be placed in a row and the width is 30/ The average is 15=2, that is to say, 2 rows can be placed, then 40 can be placed in the entire area. The box has two sides, which means that 80 can be placed. In fact, it is better to place around 60. Now let’s solve the second problem: Whenever you set up a street stall, you must remember that you can’t bring too many goods. You can’t buy more than 3 items of each kind. Generally, you only bring 2 items. This is because first of all, you are afraid of being confiscated by the urban management (try to avoid losses) ), the second is to reduce the weight when leaving the stall (convenience), it is inconvenient to get on and off the bus if you carry too much goods, and it is too heavy to walk, and third, it is inconvenient to run with too many goods. therefore. Including the preparation for the stall, each time you bring 60X3 = about 180 (maximum 80X3 = 240). The third question is how much goods should be stored at home in addition to selling goods for the stalls? This should be determined from two aspects. First, if the things I sell are purchased locally and it is convenient, then I can store at least 3-7 days of goods at home, because even if it is convenient to purchase, there is no need to travel every day (unless you are selling People who often set up stalls know that if the average number of items sold at a stall can reach 30% of the items brought, it should be very good. Generally, it is only 10-18%. According to Calculated in this way, 180X30%=54, and then That is to say, if it is convenient to purchase goods, you only need to purchase 558--682 products for the first time. According to the average price of the products is 0.35 yuan, then 0.35X558=195.3=200---0.35X682= 238.7 = 250 Depending on the variety, it can be determined that 50-70 varieties are purchased, 10 of each type (because when you purchase goods, you usually wholesale 10 of each type, and there are also batches of 5 minimum or mixed batches of different types). Less than 5), purchasing through this method will not cause too much loss even if some of the products purchased are not easy to sell. Secondly, if the items sold are not purchased locally, the general purchase volume is 3-8 times of the local purchase volume, depending on your own economic situation and the distance of the purchase location. For designated fixed stalls, the purchase volume is generally about 2 times the local purchase volume, and 558X2 = 1116, and the purchase volume from other places is 5-10 times, 558 The difference. (Fixed stalls should mainly focus on selling goods and attracting regular customers.) After the purchase situation is clear, let us now talk about the four issues that our stall owners should consider in order to increase the sales of street stalls in terms of the product itself. First: Product It must be new, including new functions, new styles, and new colors, that is, new and unique. For stall owners operating in different industries, the novelty of the product brings sales and profits to the stall owners. What I want to say here is another Two points: 1. Two stalls of stall owners selling the same thing in the same place cannot be adjacent to each other. Even if the products are novel, they cannot increase sales. (On the contrary, it will also cause conflicts.) Everyone should understand this for themselves. 2． in the same

The goods I sell in this place are new products of the same type that are not available in other stalls, and I am the only one selling them. This is also one of the ways to increase the sales of street stalls. For example, I sell banknote detection flashlights (also called LEDs). A few years ago, there were only 3, There are 4 products, and there are dozens of them in Yiwu now. If you buy them in mixed batches, with 20 styles and average prices, then when you set up a stall to sell goods, you will choose the 5 least-looking ones. They were produced in the year before last, and the 8 better-looking models are designated as those produced last year, and the best-looking ones are designated as this year’s latest T-Know products (that is, the styles you see that are not available in the B-Know stalls), and their corresponding prices are: Last year of the year before last This year's (no one else has) 5 models, 8 models and 7 models, the average price is 2.102.102.10 and the selling price is 4.005.006.00. This method is used to divide the same batch of goods into products of different periods, reflecting a The "newness" of the product can cater to consumers with different price requirements and can also greatly increase product sales. Even if it is a very small difference, we must make a fuss about it and come up with "new ideas". This should be combined with your own words and skills, and you will get unexpected results. You can double the sales of the street stall.