How to write good e-commerce copy if you are not good at copywriting?

As a half-marketer, I have the following points for reference:

1. From the user’s perspective, many times when we write copy, we will think that all functions All are good, and whatever you think you can understand can be understood by users, but in fact, many times our copywriting is in a state of self-excitement. Users have no perception of copywriting written in a self-excited state, so it is necessary to switch the user perspective. What is the user perspective? In layman’s terms, the user perspective is to think from the user’s perspective, what the user really cares about, and what the user really wants. What. Girls nowadays pay great attention to their health, so they weigh themselves every day. At this time, girls will buy a scale. What do users pay attention to? As a brand manufacturer of scales, how should it be expressed to attract users' attention and To buy, the copy of Xiaomi’s scale reads like this. 100 grams, you can feel the accuracy even when you drink a glass of water. As a potential user, do you think, wow, I just want to buy such an accurate and good-looking scale.

2. The copywriting should be scenario-based, allowing users to find ***Ming. When writing copywriting, we need to find the user's usage scenario, start from the user's usage scenario, and guide the user into this scenario, so as to Arouse users' attention and even purchase. The most famous thing here is that Wong Lao Kat’s copywriting is afraid of getting angry. Drinking Wong Lo Kat—Wong Lo Kat’s copywriting captures this scene: users are afraid of getting angry when eating hot pot. The product focuses on reducing the heat. When you and your friends are eating hot pot, If you feel that you will get angry, at this time, what you think of may not be antipyretic medicine, but Wong Lo Kat.

3. Copywriting must be easy to understand. Many marketers fall into a misunderstanding when writing copywriting, thinking that only by using some high-end, deep-looking words can they be powerful. But will users pay for such copywriting? My answer is, no. Good copywriting can be understood and understood by users at a glance. For example: Country Garden - Give you a five-star home. Country Garden uses nine simple words to express that it is a high-end real estate developer with good services.