Those who just do what they say...wine copywriters

Coca-Cola said: 95% of our drinks are water. If we don’t advertise carefully, no one will buy our drinks. The current situation is that even though a university professor complained on Weibo that there were too many alcohol ads on TV, he still couldn't stop the craziness of alcohol ads. After all, alcohol files have a long history. To be honest, for those who are addicted to alcohol, there are no advertisements or no matter how crappy the advertisements are, they will still drink. For alcohol advertising, only those who stand out might want to try it. So, you know the importance of advertising and the charm of words.

Below are some common alcohol advertisements on the market. Which sentence will you be moved by?

?So, can the following alcohol advertisements encourage you to "just do it" and start what Su Shi called the "poetry and wine taking advantage of your youth" mode.

1. Together with Father - Chivas Regal Whiskey

If we include the advertising copywriting of foreign brands, the copywriting for Chivas Regal Father’s Day must continue to rank first. There is an atmosphere of pure copywriting in foreign countries. There are copywriters in advertising companies who are over 50 years old. They only study words all their lives and produce wonderful pens. This is a long copy like a narrative poem. The process of reading the copy is also a process of opening up one's own memories. I believe that when many people's eyes follow the text line by line, their thoughts gradually move towards the depths of their memories. It can be said that this copywriting is a high peak among those despairing divine copywritings. Although I personally don’t like drinking foreign wine, at least, after reading this article, I will think of Chivas Regal next time I have a drink on Father’s Day or as a gift to my father.

?“Because I have known you my whole life.

Because a red Rudge bike once made me the happiest boy on the street.

Because of you Allow me to play crickets on the lawn

Because you're always dancing in the kitchen with a tea towel around your waist

Because your checkbook is always busy with my support. .

Because our house is always full of books and laughter

Because you spend countless Saturday mornings watching a little boy play rugby.

Because of the countless nights you sat at your desk working while I slept in my bed

Because you never embarrassed me by talking about the birds and the bees

Because I know. There's a faded newspaper clipping in your wallet about my scholarship.

Because you always make me polish the heels as bright as the toes.

You have remembered my birthday 38 times, even more than 38 times.

Because you still hug me when we meet.

Because you still buy flowers for mom. /p>

Because you have more gray hair than your age and I know who helped grow them.

Because you are an amazing grandpa.

Because you make my wife feel like she's part of the family

Because the last time I treated you to dinner you wanted to go to McDonald's when I needed it. , you were always there for me

Because you allowed me to make my own mistakes and never once said, "Let me tell you how to do it."

Because you still pretended. Glasses are only needed for reading

Because I don’t say thank you as often as I should

Because it’s Father’s Day

Because if. You don’t deserve a gift like Chivas Regal, who else does?”

——Chivas Regal Father’s Day

2. Give yourself a flaunt—Great Wall Dry Red Wine

Great Wall Dry Red Wine's "The Journey of Three Millimeters, a Good Grape Takes Ten Years" can be considered a rather heart-warming passage.

It uses a flat and straightforward way to describe the process of a good grape jumping into a bottle and becoming wine. The seemingly casual remarks are very touching and make people want to praise this persistent grape. Perhaps, at the workplace celebration party held for myself, I would like to open a bottle of good grapes to indirectly say to myself: You?Deserve?It.

"The journey of three millimeters, a good grape takes ten years

Three millimeters, the distance from the outside to the inside of the bottle wall.

Not every grape ,

are all qualified to embark on this three-millimeter journey

It must be a nobleman in the vineyard;

Occupying only a few square kilometers of gravel land. ;

The position of the slope seemed to have been carefully measured for it.

It was just right to catch the monsoon coming from afar.

When it was a child, it had never encountered one. Frost and cold rain;

The vigorous adolescence meets the best sun in more than ten years;

As it approaches maturity, there is no rain to dilute the sugar that has been brewing for a long time;

Even the tits never had any idea of ??it.

The old worker who has been picking grapes for thirty-five years,

patiently waited until the powdered sugar and acidity were completely balanced. ,

before picking it off;

The most respected winemaker in the winery,

must control every step personally and carefully

But now, all the aura is isolated.

In the dark and humid cellar,

the grapes have to complete the last three millimeters.

Paradise is not out of reach, just ten more years to go. "

Authentic wine, great talent - Great Wall Dry Red Wine

3. Brothers in the trenches - Red Star Erguotou

This is the early packaging of Red Star Erguotou. I guess I will forget it immediately after seeing it, and the impression will not be deep. And I will remember it later purely because of the later copywriting. Perhaps, the wine is still the same wine, and the taste is still the same, but after changing the vest, it is indeed different. Perhaps this is the power of copywriting.

The most impressive one among the liquor advertisements is Red Star Erguotou, and I am very impressed with its recent new advertising copy. Familiar red stars, nostalgic old photos, paired with words that touch people's hearts, are not old-fashioned at all, but very friendly. Watching it makes people excited, and the whole body is already recalling the feeling of drinking together. All they want to say is: Cuihua, have a bottle of Erguotou. Put it in a KTV environment, and add "Friends" as the background music, it can instantly make Erguotou choke to tears and bring down a group of hard-charging brothers.

"There is a camp only when there are brothers.

It is a good principle to have one person at a time

Let Cheers become the liberation declaration of the weekend.

Put The years of burning passion are poured into the throat;

Drink it all in one word.

Without pain, it is not a pleasure.

Shoot it down with bullets. Enemies, use Erguotou to knock down brothers,

This is how iron brothers are made”

——Red Star Erguotou

4. Strong Chinese style——IV. Te Oriental Rhyme

I have watched Site Oriental Rhyme’s advertisements several times, and each time I was deeply impressed by the blue and white porcelain bottles that kept appearing in the camera. I always thought it was a porcelain advertisement, and I was puzzled several times before switching. I turned a corner and realized it was an alcohol ad. The straightforward sentence "The world is different because of me", simple and crude, domineering and impeccable, establishes its unique status in one fell swoop, and people dare not underestimate it. The background color of the advertisement and the flying goddess are indeed ancient Chinese style, and the positioning is also very high-end. The richly colored wine bottle and the exquisitely carved patterns make it look like a classical Chinese beauty, making it unforgettable. In many formal and grand occasions, I think it must be very suitable to attend.

"Four special oriental charms, the world is different because of me"

- Four special oriental charms

5. Youth Wine - Jiang Xiaobai

Later, I accidentally saw Jiang Xiaobai’s advertisement at the subway station. Suddenly, I felt a strong artistic youth style coming from the screen display, changing the original noble and elegant style of liquor. With a literary tone and a diaosi posture, he writes a literary heart and pokes holes in countless literary youths and sentimental people. This is Jiangxiaobai, youth cultural wine, a different kind of liquor. It was also because of the excellent or different flavor of fireworks that I followed Jiang Xiaobai’s official account and read almost every issue. I couldn’t help but sigh: It turns out that liquor advertising can still be done this way. This extremely thoughtful copywriting immediately made me busy searching for drinking buddies with whom I could have a drink.

?“Sometimes I feel that the world has become really funny. I used to write novels for only one person to read, but now I write novels to prevent myself from starving and read them to all boring people; In the past, two people with desires and passion tried to avoid each other, but now two people with no desires and passion tried to get close to each other. Maybe, only wine can rekindle my passion, and wine is a good thing!"?

?——Wong Kar-wai

“I am Jiang Xiaobai, life is very simple”

——Jiang Xiaobai

Later, Jiang Xiaobai It has produced many advertising slogans for life scenes: funny and funny, fashionable and fashionable, classic and classic, sensational and sensational, and sentimental and sentimental. Anyway, the variety is complete, and men, women, old and young can take it with confidence. We guarantee that there will always be one that can impress you.

6. The most combative - "Three bowls but no post"

In "Water Margin", "Three bowls but no post" is a very high-level wine shop sign copy, which appeared in the Northern Song Dynasty First year. After drinking "three bowls, you won't be able to stand guard", you will know the story behind it - you can kill a tiger with your bare hands. So, when you feel that the ancient power in your body cannot be directed out, maybe you can try - "three bowls of bowls are not enough", whether it is a ferocious tigress or a cunning little wild cat, I believe you can take care of it. Obediently.

"Three bowls are not enough for the post" - three bowls are not enough for the post

7. The most literary and artistic - Drunk life and dream death

Wong Kar-wai style movies are the inspiration for a generation of literary young people My favorite, the most representative one is "Ashes of Time". A magical literary wine appears in the movie - Drunken Life and Dreams of Death. In the real world, there should be many people looking for it, hoping that it can really bring about drunkenness and dreams, and make them forget their past lives.

"Not long ago, I met someone and gave me a jar of wine. She said it was called "drunk life and dream of death". After drinking it, you can forget everything you have done in the past. I am very strange. , why is there such wine? She said that the biggest problem for people is that they have a good memory. If you can forget everything, every day will be a new beginning. How happy would you be? ”

——Ashes of Time

“It’s rare to get drunk a few times in life”——Drunken life and dream of death

8. The love of a great writer

Written by a great writer The love letter is also full of affection and first-rate, and he can suddenly transform from a weak scholar wearing gold-rimmed glasses into a master of seducing girls: "I have walked on bridges in many places, seen clouds many times, and drank many kinds of drinks. He drank a lot of wine, but he only loved one person who was at his best age."

In other words, did Shen Congwen write this love letter under the influence of wine and courage, and successfully win the last love in Nanjing? Are you all pretty?

Good food, good wine, and a good time are not to be missed. You don’t need too many reasons to drink. Sometimes you just want to drink some wine to make your soul weightless and let the wind blow away those beautiful things that are stuck in your lips and teeth and submerged in the years. One person is drinking alone or a group of people are having a carnival. One action can instantly make the atmosphere high: fuck.

I have seen so many alcohol advertisements from Amway, but I don’t know which one I like your taste more.

Whether you are moved by the meaning of the wine or by the copywriting of the wine, it is because the same feelings are released in your heart. The weekend is coming, family, friends, classmates, and colleagues can all make appointments together, find a suitable drink, pour a cup, and drink up those things that are hard to say in one gulp. Let Cheers become the endorsement of the weekend and successfully open a high festival. atmosphere.