Talking about the industry's deep cultivation for 20 years

Zhang Shengjun, Chairman of Shenjiao (Liaoning) Biotechnology Co., Ltd., Chairman of Minyuan Group, General Manager of Liaoning Minyuan Aquatic Products Co., Ltd., Vice President of Huludao Shandong Chamber of Commerce and Vice President of Xu Dabao Chamber of Commerce.

Zhang Shengjun has many titles, but he is most proud of being "the founder of deep friendship". Because this is the witness that he has been deeply involved in the sea cucumber industry for more than 20 years, and it is also the condensation of his love for sea cucumbers.

Along the way, Zhang Shengjun witnessed the development of China sea cucumber industry. From "luxury goods" in people's minds to sea cucumber breeding and mass production, it has gradually become a new hot spot in the national economy, appearing on the dining tables of more and more ordinary families and becoming a healthy and nourishing choice for Chinese people.

2 1 century is the century of life science, and people pay more and more attention to health. People have higher requirements for health care, especially the nutritional value of the ingredients themselves. Zhang Shengjun, who has been working in the sea cucumber industry for more than 10 years, saw the market opportunity and the rising demand of the people, and together with his team, he built his own sea cucumber brand-Deep Friendship, and devoted himself to providing healthy and nutritious sea cucumber fish glue products for the people.

Since the establishment of the brand 10, Zhang Shengjun has always pursued the ultimate craftsman spirit, jointly researched and developed with professional professors and scientific research teams, hired experts in the fields of sea cucumber and fish glue to take charge of production, and launched professional and nutritious sea cucumber products, providing consumers with training and sharing on sea cucumber, fish glue and other series of knowledge and culture, so that more and more people fall in love with sea cucumber and fish glue and live a quality life. Up to now, Shenjiao has become an industry leader, forming an industrial chain model integrating R&D, production and cultural communication, and escorting the quality life of Chinese people.

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What kind of experience is it to be deeply cultivated in an industry for more than 20 years?

From entering the business to establishing a deep friendship, Zhang Shengjun has always adhered to the sea cucumber industry and never wanted to leave. The reason behind it, Zhang Shengjun only used a paragraph to sum up "It is actually very difficult to stick to it, because your enthusiasm and environment are likely to change your decision. But I chose the sea cucumber industry because of my love. Up to now, I still deeply remember the excitement when I decided on the name' deep friendship'. I have a deep friendship with you. This is the sublimation of material and spirit, and that kind of happiness and satisfaction cannot be described in words. "

Because of this love, Zhang Shengjun has been sticking to the sea cucumber industry for many years, doing everything to the extreme and sticking to the initial intention of "providing healthy and nutritious products".

Another chance to persist.

Because of his devotion and love, Zhang Shengjun has experienced half of the development of sea cucumber industry, so he also has profound insights into this industry.

In recent years, he strongly felt that due to the rapid development of the industry, the quality of products was mixed, and the market chaos began to affect the honor of the industry; Consumers have a new demand for the edible scenes of sea cucumbers. They no longer only pursue the nutrition of sea cucumber, but also hope that it is "convenient, ready-to-eat and delicious"

The emergence of problems and new demands made Zhang Shengjun both angry and excited. What makes people angry is that many businesses give up product quality in order to make "quick money" and destroy the reputation of the industry; What is exciting is that the emergence of problems and demands often represents the emergence of "new opportunities". Therefore, in order to make sea cucumbers more delicious, more convenient, with lower processing, storage and transportation costs and wider market coverage, Zhang Shengjun led the R&D team to launch another big move-the research and development of a series of new concept products of "Instant Sea Cucumber Fish Glue at Normal Temperature".

Zhang Shengjun first learned about the current situation of "ready-to-eat" products and the needs of consumers. Dry ginseng gum is easy to be faked, and the internal quality of the industry is mixed; The water content of ready-to-eat products lacks uniform standards, and the cost performance is not easy to measure; Dry ginseng gum tastes too strong, it is not delicious, and so on are all pain points that need to be solved first. With the feedback from the market, Zhang Shengjun and his R&D team began to study how to make ready-to-eat products nutritious, healthy, cost-effective and delicious.

Finally, with the efforts of the team, the deep friendship broke the limitations of ready-to-eat products. We have established a stable and long-term cooperative relationship with relevant suppliers, and mastered the storage technology at room temperature, so that the sea cucumber gelatin can be stored stably without adding preservatives, and there is no loss of a drop of nutrition in vacuum canning. Zhang Shengjun led the team to break down the industry barriers, so that more people can eat convenient and nutritious instant sea cucumber and fish glue, and have a healthy and exquisite quality life.

Old "experts" in the industry and new "players" in retail.

With the advent of instant sea cucumber and fish glue at room temperature, the profound friendship has made a breakthrough, and it has also been recognized and loved by consumers. Zhang Shengjun has a new plan for the future development of the brand.

As an expert in the industry, he is not only familiar with the value mining and product research and development of sea cucumber, but also an expert in market development. From the "Black Swan" raid, Zhang Shengjun understood that the operation mode based on the combination of online platform and offline has gradually become a kind of knowledge in various industries, and it will surely be the main track in the future. Therefore, with the help of the new retail trend, Zhang Shengjun started the platform operation, and built a healthy ecosystem of exclusive deep friendship with the help of intelligent internet and sharing mechanism.

Zhang Shengjun's harvest and success now often attract the envy of his peers, but everyone who knows him knows that it is all because of his dedicated service to customers and rigorous research on products. Everything today is shining with his wisdom and down-to-earth attitude towards life. I believe that this spirit of seeking and persisting will definitely guide him to persevere and forge ahead.