Tesla cuts prices again: MODEL 3 drops below 300,000! It was BBA who was injured?

"2020, come on, come on", this promotional copy about Tesla has become popular in the industry. However, what’s more popular than the copywriting is Tesla’s another price cut. On January 3, the domestically produced Tesla Model 3 officially announced a price cut, with the lowest version priced at 3,238 million yuan. After deducting the new energy subsidy of 24,750 yuan, the final starting price of the naked car was only 299,050 yuan, directly exceeding the bottom line of 300,000 yuan!

In our impression, only models with poor sales will choose price reduction promotions, while models with better sales, such as Lexus, Mercedes-Benz and other brands, will have high prices. In fact, sales are not a difficult problem for Tesla. Since its official launch in 2008, the total sales of Tesla's models have exceeded 900,000 units, with the Model 3 accounting for the majority, with total sales of 448,634 units. You know, this data is close to the Nissan Leaf (currently the world's highest sales of pure electric vehicles).

So under such a good situation, is Tesla really sincere in cutting prices? After all, lower prices mean lower profits. Therefore, in some sections, Tesla Model 3 models will definitely be "reduced". First of all, in terms of battery configuration, the battery of the domestic version of Model 3 has been replaced by LG from Panasonic. It is said that the localized CATL may be adopted in the future. In addition, the mileage of the domestic version is "shrunk" by 15km compared to the imported version, and the NEDC test mileage of the upgraded version of the standard range rear-drive version is 445km. However, as a well-deserved leader in the electric vehicle market, Tesla still chose to cut prices to capture the market, which shows that its ambitions are huge.

Of course, there is also a section called "Additional Installation". In terms of color matching, black is (still) the standard color of Model 3, and choosing other color versions requires an additional optional fee of 8,000 yuan. If you are a technology fan, then you may need to spend 56,000 yuan to choose FSD Tesla's fully autonomous driving package, which includes automatic parking, automatic assisted navigation driving, automatic assisted lane changing and other functions. The basic version only has basic functions such as road line recognition and adaptive cruise. The last thing is the charging pile. Except for the domestic Model 3, Tesla needs to spend 8,000 yuan to choose the "home charging service package", but other models do not need to pay this fee.

Due to production capacity matching issues, the localization rate of Tesla Model 3 parts is about 30%, but this ratio is expected to reach 100% by the end of 2020. In other words, in the future, Tesla models will still have There is a possibility of price reduction.

With the super torque of its motor, Model 3 can accelerate from 100 kilometers to 100 kilometers in 5.6 seconds. This performance is unmatched by other fuel vehicles. As Tesla's entry-level model, Model 3 was originally positioned as a pure electric mid-level car. However, according to the current market performance, it has become the number one competitor of BBA's "34C" three entry-level luxury cars. Many originally favored traditional Buyers of fuel-powered luxury cars eventually fell into the arms of Tesla.

Since Tesla built the factory in January 2019, it took 357 days for Tesla's localization process to "go from 0 to 1". At the same time, the Tesla brand has also become The world's first car company to enter China as a purely foreign-controlled company. According to financial report data, Tesla’s market value is currently more than twice that of Ford. You know, in front of the century-old Ford, Tesla, which is only 18 years old, is like a child. Nowadays, the all-out assault of domestically produced Model 3 will also start the elimination round of car companies at lower prices. Even the powerful BMW 3 Series, Mercedes-Benz C-Class, Audi A4L and other traditional fuel-powered luxury cars will not be spared. In today's market, whoever can take the lead will survive to the end!

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This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.