Watches are now a luxury. Why do most people think Rolex is the most worth buying?

Watches are now a luxury. Why do most people think Rolex is the most worth buying? Many people think that the more expensive watches are, the scarcer resources are. Although watches have long been a luxury brand, they are still mass-produced products in the industrial age. It is not so much a scarce resource as the popularity of well-known brands and the awareness of their cousins. /kloc-There are many novice styles of watches with a price of less than 0/00000 yuan, but why do most people think Rolex is the most worth buying?

Watches have a very subdivided product positioning, Rolex is the first-class level at most, and it mainly focuses on special tool tables. However, its approximate market price is not lower than that of many novice styles of top famous brands, and many styles of Rolex have exaggerated equity premium. So who smells best, phoenix tail or chicken head?

The market price of Grasu Ti's retro fashion series in 1960s is around 50,000 yuan, which is lower than Rolex journal. The product positioning is slightly higher than that of Rolex, but the reputation is not too high. The point is that it belongs to a German watch. Although it has a history of 170 years, it is still a well-known brand called unpopular watch by many people.

The market price of Jaeger-LeCoultre Masters series is 55,000 yuan, which is much more cost-effective than Rolex's least popular dress watch cellini series. Jaeger-LeCoultre Watch is a series of pure Swiss descent. Even under the Richemont Group, it is a relatively well-known watch brand. Many major brands like Jaeger-LeCoultre watches mainly promote formal watches, which is probably due to the development trend of the period. Today's dress watches are not more widely worn than fitness models. But Jaeger-LeCoultre watches are more tasteful than Rolex, and I think many cousins agree with this.

Blancpain's most famous style is not fifty? This series of products belongs to none other than this, which is also the favorite watch used by cousins to compare with Rolex divers. Rolex can roll regardless of market price or product positioning. As a big brand of Swatch Group, 50? Deep-sea submersible uses a glossy porcelain ring, shape memory alloy ruler and bezel scale. The watch core layer is made of silicon hairspring, and the moisture-proof depth is also 300 meters.

Suppose porcelain ring 50? Deep-sea landscape belongs to low edition, so the market price of blue gem ring top edition is not much different from that of deep-sea landscape. At the same time, it has an advantage in watch equipment, watch core equipment and luxury, which completely exceeds the existence of green water ghosts. Sapphire bezel contains reflective data and ruler, and the reflective effect of the whole bezel is excellent.

Even if there are so many well-known brand styles with higher precision positioning than Rolex, they still can't stop everyone's enthusiasm for Rolex. I think it is largely because of Rolex's "appreciation theory". The objective fact is that pawning and second-hand recycling are indeed more inclined to Rolex, and the discount rate of Rolex popular styles will be less and less.

In addition to wearing a face, it is durable and not easy to break. If you are tired of playing and want to change to another men's watch, you can also get a good price. This has a lot to do with China people's self-satisfied love to choose all products as investment and wealth management products. Rolex has a high production capacity, but it has made further scientific research on event marketing and sales market control.

Many people are even willing to buy a submarine with high profit margin at a price close to Vacheron Constantin's men's watch series. Isn't wearing a watch better able to highlight the true identity and level? With the appreciation trend of Rolex, more and more series of products are covered, and it is unlikely that the secondary market has such a large consumption power to support Rolex's higher equity premium.

Rolex does not have the overall strength to carry the title of king within100000 yuan, and the brand-name level of wearing watches exceeds the watch itself. What's more, the price of Rolex has long been unrealistic. If you wear a watch, you should also consider the appreciation characteristics, which completely loses the practical significance of wearing a watch. Therefore, within100000 yuan, phoenix tail is undoubtedly more fragrant than the head of a chicken. What do you think of this matter?