How do Taobao sellers do Weibo marketing?

How do Taobao sellers do Weibo marketing? First, you should pay more attention to yourself, and then let more people pay attention to your Weibo. But normally speaking, a person's ability is limited and he has no experience, so the promotion efficiency is not high. In fact, there are professional network promoters, and you can ask them to help you promote it. According to my observation, the recent habit is to use hot news keywords and then add these keywords to your Weibo. For example, the recent divorce of Feng Zhi was copied with great fanfare. You mention this keyword in your Weibo, and then take some time to think of an explosive idea to attract others' attention and catch their eyes, and you will succeed. The key is to have a keen sense of smell, find those keywords that are about to be hot or hot to improve your attention, and then you will succeed.

How to be a marketing person in Weibo has marketing where people gather, so no enterprise can turn a blind eye to such a huge user group. However, Weibo marketing is not a simple registration, just send some content, so how can enterprises carry out Weibo marketing? The author thinks that the marketing of an enterprise in Weibo has the following "four parts": the first step: the overall marketing planning scheme in Weibo; Step 2: Flexible account maintenance system in Weibo; The third step: a complete internal exchange training system; Step 4: Accurate data analysis and feedback reference materials;

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Skills and experience:

1: Blog promotion should focus on the products or brands to be promoted, so the homepage of the blog must plan sections, which should be concise and clear, and each section should have a purpose-to promote your products or brands.

2. Blog is the essence of blog marketing. Good articles can attract readers to browse, so don't blindly promote brands.

3. The planning of blog content is very important. Just like a magazine, it has planned different pages, each with a different theme. For example, I have promoted a pet grooming school before, so I will plan the following sections:

(1) Positive dynamic information of enterprises or projects;

(2) List a question and answer module. The function of this module is to collect the knowledge that users want to know, such as how much it costs to learn pet grooming, how difficult it is to learn pet grooming, and other issues that users are very concerned about. List a module in detail for customers to browse.

(3) User experience articles (list the experience articles of students in school)

(4) Positive news information in the industry (such as the prospect and salary of pet groomers in the industry)

(5) Knowledge articles about pet grooming.

4. Add friends in blog-related industries and industry circles (such as Sina blog: friends in the industry can be found through different sections, of course, his friends are definitely related to this industry, so I won't go into details about finding blog friends. )

5. Persevere and constantly update articles (the focus of blog marketing is to enrich the content and maintain the attention of bloggers. If you haven't updated the article for a long time, maybe the attention you kept at that time will continue to weaken.

6. Leave a message on other people's blogs and reply to comments.

How to do Taobao Weibo marketing Let's talk about how to use Weibo for taobao guest marketing:

fans

In fact, the most important thing in Weibo is "following the number of people", that is, fans. Without people's attention, it is meaningless to release taobao guest. So first think about how to be a fan, including the positioning of Weibo's content (if you want to be a taobao guest, the content will be slightly biased towards Taobao), such as professional "fashion" Weibo, "clothing collocation" Weibo, "Taobao surprise review" Weibo, "beauty artist" and so on. Then use topics # # and @ to promote content and interaction. Be a fan first!

You can use automated tools to register some Weibo accounts, you think. If you have 1000 trumpet and pay attention to 500 people every day, that's 500 thousand. If 10% people pay attention to you in turn, then you can get 5W fans every day! This is not a small number. You can use these trumpets for direct marketing, or you can use these trumpets to send Weibo and send private messages to recommend your main Weibo, so as to gather all the popularity in a Weibo!

Here I want to share a small "skill" with you, that is, brushing fans. Why brush fans? There is a simple reason. There are two Weibo, one with 5000 fans and the other with 50000 fans. 90% people will choose the latter, which is certain. Therefore, it is very important to build popularity. Sometimes it's not necessary to get caught in the middle of the rules. People who take shortcuts often make money before others!

Maybe someone will ask: Do we have so much time to register the trumpet, upload the head portrait and then pay attention to our Lord Weibo? Everyone should change their ideas, be good at investing, and give others what they can't do. There are many fans on Taobao, so why not just look for them? Save time and effort, once and for all!

fight guerrilla warfare

So if we don't have a certain number of fans, can't we do marketing? Of course, there are so many functions in Weibo, and there are still many places we can use!

1. Make good use of micro-groups

This is very important. There is no threshold for joining the micro-group, and now the micro-group is very popular. After joining the micro-group, Weibo will become a group, and all the group members can see it!

As for what kind of micro-group to add and what kind of Weibo to send, we should use it flexibly in combination with the content we want to promote!

2. Make good use of comments and forwarding functions

Comment on other people's Weibo, and bring some hidden advertisements. Remember that if you comment on others, you will be prompted by the person being commented and @, and 90% of people will click to view!

3. Make good use of private message function

Private messages can be sent to your fans, links can be sent directly, and 95% people will check them when they receive them. Attention should be paid here: don't send private messages too frequently, and don't be too strong in advertising intention, otherwise it will cause resentment among fans, and it is not cost-effective to delete your attention.

Finally, pay attention to two points:

1) is the most effective promotion information, but the commission is relatively low.

Because doing promotional information is the favorite of online shopping enthusiasts, but this kind of information has low commission, but it is also very successful. A real case around me, a friend Sina Weibo, who has millions of fans (n Weibo), made "Taobao's craziest promotion activity of the year" through Sina Weibo, and took out more than 30,000 IP to the activity page in taobao guest every day. taobao guest earned more than 2,000 yuan a day (a friend's secret, I can't tell you the details).

In addition to comprehensive promotion, you can also choose, for example, the promotion of wheat bags in taobao guest. In this case, the commission will be higher.

2) Simple message+advertisement

Weibo content should be absolutely attractive, such as publishing a knowledge of clothing collocation (which girls like very much), and then generally adding a website to link to the taobao guest Women's Wear Channel. There is no skill, just an easy-to-broadcast Weibo. With a related advertising message, I will test it, make good use of the content to attract the broadcast, and let this website cover more users.

At present, I use Weibo as taobao guest the most.

There are about 10 articles published in Weibo every day, so there may be only one advertising message in so many Weibo articles. Because my Weibo is still in the training period, I can't guide the activity of listening fans through content guidance, which interferes with too much advertising information. With the increase of listening times, I believe this Weibo will become more and more powerful in the future.

The above is my simple view of Weibo at present.

The development of Weibo has just begun. As I said just now, running Weibo actually has something in common with running websites. Take Sina Weibo as an example, the most popular grassroots Weibo is more entertaining, such as "selection of cold jokes", "selection of best jokes", "classic quotations", "wonderful jokes", funny and so on. However, with the continuous development of Weibo, there will be more and more markets where we can operate and give full play to the wisdom of our webmasters. Take taobao guest as an example, you can set up Weibo with themes such as Taobao boutique discount recommendation, Taobao spike recommendation and new exotic commodity concentration camp. , directly combined with taobao guest, manually screen out the products that users are interested in, interested in, meaningful and valuable to recommend to your Weibo, and continue to accumulate through such channels, with pictures and texts+links. In fact, from the very beginning, you cut into the marketing point of Weibo, taobao guest, and you can further subdivide it. You can set up a "Best Quotations of Taobao Evaluation" to collect the best evaluation contents of Taobao shopping in various stores. Users will definitely be curious about the past when they see it, and invisibly achieve the purpose of publicity and marketing promotion. What I say now can be tried, and no one has done it yet. At present, there is a Weibo named "Taobao Gourmet" in Sina Weibo, which has been forwarded by about 70,000 fans and received good comments. You can refer to it

How can taobao guest use Weibo Marketing 1 to put the products you want to promote on your Weibo?

2. The condition of using Weibo for marketing is that you must have enough fans, otherwise you can't use Weibo for marketing, which means the marketing fails.

3. There are certain risks; In any case, it is risky, because your fans are unhappy when they see that you often advertise, and they will shoot you in minutes.

4, hold certain skills to succeed!

How to do a good job in Weibo marketing? What I want to talk about today is how to do a good job in Weibo marketing for enterprises that are starting businesses in Weibo, and how to make our users excited at the same time. Because I always feel that your mood will be conveyed to users only when a job is completed by yourself. First of all, since we are talking about Weibo marketing today, I don't need to waste my breath on why Mao wants to do Weibo marketing. Let's talk directly about how to do this. Of course, before doing it, we must first understand several points: enterprises (especially e-commerce) must understand several points if they want to do Weibo marketing. Don't do it if you can't. Doing it is also a waste of manpower and material resources. Everyone is busy. Why bother? Article 1: The boss should pay attention: If you want to make good use of Weibo, the business leaders should first make it clear, especially the e-commerce companies. Leaders spend some spare time in Weibo every day. Leaders have their own excitement, but we have * * * below, don't we? And the boss attaches importance to it, so that he can support you and give you the resources you want. This is the same as e-commerce. Many bosses say that we should open a shop online because of a temporary * * *. In less than two months, they ask how much sales they want, and they will tell you what others are like. I believe that most students who do business are more or less depressed. Therefore, leaders must pay attention to it, which is a key point. Second: Weibo, the certified individual of business leaders, is also very important. He can say that the official Weibo is not convenient to publish content. Saying something unpleasant is also very important in crisis public relations. I can give you a few examples: We generally do marketing maintenance for our customers in Weibo, and we will establish a dandelion-shaped microblog matrix with official Weibo as the main factor, radiating to the leader Weibo, the brand Weibo and the attribute Weibo (New). Among them, the official Weibo mainly exercises the functions of releasing information and brand promotion; Lead Weibo to do CEO marketing to enhance personal brand value and expert role. In this way, your official Weibo, on behalf of the official CEO, Weibo, on behalf of the individual's personal color point, is completely different from the official, so it can be said that many things that the official is not convenient to say, Li Guoqing and Liu's Weibo, are very interesting. As we all know, in fact, these war of words may be randomly encountered, but once encountered, it can be made into a public relations behavior, which will make your customers feel that you are not far from JD.COM. Is Lao Liu not here? If you have any list questions, I can ask @ Lao Liu directly. This is a very cool thing, sometimes even better than looking for customer service, because customer service is still official, and Lao Liu's personal color is relatively heavy. Third: this is a very helpless problem, which needs resources to cooperate. Think about it, a maintenance team in Weibo works hard to do maintenance and activities every day. You don't give official website any page resources. For Weibo, official website's resources are sunshine and angels. For the marketing team in Weibo, the requirements are very low. If you give a little sunshine here in official website, we can be brilliant. But don't give me any meaning. I don't need resources. We only ask one thing: give me money. Not even money? Then leave. In fact, Weibo marketing really doesn't need to spend too much money, especially in the early stage. It is very important for our team to do it seriously and step by step first, especially in the early stage, which I can say has no effect at all. You didn't have a number in the early stage, so what's the point of forwarding it to you? What users have accumulated is useless, and people don't know what you are doing after reading it. To sum up, the above three points are that the boss should pay attention to it, and the money can be given less but the resources should be given. This is a prerequisite. Only with these can we enter the next link, fan basic maintenance 1. According to your industry segmentation and your user base, make different labels and make different Weibo beautification pages 1. To improve your basic information, there must be several points: for personal Weibo, the label setting is generally: +2 hobbies +2 industry contents+1 personalized label. For enterprise Weibo, it is the problem of enterprise introduction, introduction, what to sell, advantages and scale, and it is clear at a glance to list the things that convince customers. This is a very basic thing in Weibo. For a new Weibo, these are just like the front end of e-commerce website design, which is a user experience problem. Let's not talk so much about this basic thing. This is content maintenance, which is what stupid bird just said I want to publish. According to my experience, the reasonable daily publishing volume in Weibo is 10- 15, which is biased according to the demands of target users for content. 1, current news: 3-4, 2, our product introduction: 5-8, 3, classic sentence: 1-2, 5, funny stories/jokes/popular videos: 2, 6, industry celebrities and gossip stars: 1, 7, fan interaction. You find a literary copywriter, she writes * * *, and your users are also excited. I don't know if you have noticed, especially in recent years, the tastes of netizens on the Internet are getting heavier and heavier, that is, what netizens like has begun to change. If you often study Weibo's list of topics on the hour, you will find that the things that can make these idiots excited are: 1, love current news and like to share interesting things. 3. I like classic sentences. I like gossiping about things related to stars. I like to take part in creative activities. 6. I like content that matches my major. I like to share my real life. So the release of Weibo must be based on our own customer base. Here is a picture, which means that according to this ratio, the effect will be quite good. Everyone should know when your entertainment news will be released and when your product content will be released. When publishing content, try to combine your own characteristics, publish it regularly, avoid centralized publishing and long-term non-updating, and don't finish publishing it in a period of time like completing tasks every day. This is completely ineffective, so there must be a plan. For example, you should plan how many Weibo articles, current news articles, entertainment gossip articles and product information I will publish every day. Then, according to the time in the above picture, I will distribute some products at the peak and have some entertainment at the low tide. In short, it has something to do with your positioning in Weibo. Are you concerned about final sales or brand influence? Durex has done a good job in this regard, and the content released must be timely. Everyone can go and see it every day. Let me interrupt a digression. This hot topic every day is actually very researched. You sent to Weibo, for example, today, the wind in the north has cooled down. Try it. Let's talk about Weibo activities again: I have always insisted that Weibo activities are a good way to attract fans for enterprises that have just started marketing in Weibo. Because you only need to provide some of your own products as rewards, you can attract a large number of fans who are interested in your products. You can advertise your products and increase fans. This is a cool thing. Let me first introduce the general way of activities in Weibo. At present, there are several modes of micro-activity: the first is to publish activity information on its official blog based on its own official website, and the main participation platform is the official Weibo, which is more suitable and has a certain quality of fan resources. The second is to do activities on Sina's micro-activity page and use Sina's platform to promote it. For the new Weibo, the second one is definitely cost-effective. Just like the first time you open a store, your success in choosing Taobao may be much greater. There are several ways for micro-activity. Sina micro-activities include three types: city activities, prize-winning activities and online activities. These activities include outings. Performances, making friends, parties and so on. Activities in the same city: Activities are valid for specific areas, which can be provinces, cities and communities. The content includes parties, promotions and discounts, collection of works and so on. Prize-winning activities: the content of the activities needs to set prizes, including the number of prizes, winning probability and so on. Activities are divided into: big turntable, golden egg smashing, prize forwarding, etc. Online activities: activities are only conducted online, including taking photos, sending blessings and testing. This familiar one will not be introduced in detail. There are more concrete effects, or more participants are activities with fewer user experience steps such as prize forwarding and golden egg smashing (but this kind of activity will be attended by many fake event professionals, you know). This is a typical activity with large quantity and poor quality, commonly known as running, and then taking pictures, which requires users to participate more. Usually, many steps are for users to participate in, which is not desirable from the perspective of user experience, but it is good from the perspective of screening users. Let me share a case with you, saying that these empty things have no practical experience. We did a Weibo event for a jewelry company before, which was a communication rhythm. It should be noted that this activity runs through all the time points.

Please adopt it.

How to do a good job in Weibo marketing? Hello,

Enterprise Weibo marketing steps are as follows:

1. Open the certification enterprise Weibo.

2. Increase fans and influence.

3. Make Weibo's post more attractive.

4. Make Weibo interaction more effective.

5. Integrate Weibo and other marketing channels.

6. Plan business activities in Weibo.

7. Building corporate brands through Weibo.

8. Provide customer service through Weibo.

9. Monitoring and Evaluation of Enterprise Weibo

10. Use Weibo for crisis public relations.

I hope I can help you.