Mode 3: Although the price is reduced again, many consumers interviewed are "very peaceful"

This year, 65438+ 10 1, when everyone was silent in the joy of the festival, Tesla was interested in domestic models again? 3 went to the official surrender. Models? 3. After the subsidy, the price of the standard endurance version decreased from 27. 1.55 million to 249,900, and the long endurance rear-drive version also decreased from 344,050 to 309,900. Although the price reduction is not too big, you should know that this is not a Tesla model? The price was reduced for the first time. From just made in China to now, although Tesla models? Price reduction has long been a "common practice", but many consumers who have already bought cars, especially those who just picked up their cars 1 1 months ago, will inevitably feel that they are being cut.

After another price cut, Tesla models? Is there any change in the configuration of 3? Will consumers who just bought a car come to the store to pull banners? Are they satisfied with the compensation measures proposed by Tesla officially? With this pile of questions, after the National Day holiday, the author came to the local Tesla direct store to ask about the situation. ?

What is the difference between the configuration before and after the price reduction?

After the official price reduction, Tesla models? The price of the standard endurance version has dropped below 250,000. Seeing this price, many people's preconceived view is to reduce the allocation, so let's take a look at the models that are reduced. 3 is to save or subtract.

Taking the domestic standard endurance version as an example, the configuration differences are as follows. Can you see the standard endurance model after the price reduction? 3 The overall configuration has increased, especially the battery. What is the standard endurance model after the price reduction? The modified lithium iron phosphate battery has improved cruising range and maximum torque. And compared with ternary lithium batteries, lithium iron phosphate batteries are safer and more stable.

On the whole, after the price reduction, Tesla optimized the configuration, canceled the automatic anti-glare function of rearview mirror, changed the remote control key to optional, and added wireless charging, TYPE-C interface and steering wheel memory with higher daily use frequency. Not to mention the improvement of battery life and motor torque.

What compensation measures does the government have for the price reduction?

According to the sales consultant, customers who pick up their cars within 7 days before the price reduction will be given three years of free overcharge service or 1 household charging piles. If they still want to return the car, they can return it as long as the mileage does not exceed 65,438+0,600 kilometers within 7 days (this point is also directly explained by official website).

In addition, he also said that most consumers have accepted the solution proposed by Tesla, and a small number of customers who have been more than 7 days will have some emotions, but they have gradually accepted it. After all, some fuel car brands have different preferential policies every month, and consumers can basically accept it as long as they clarify this logic. In addition, many of Tesla's own employees bought Model? 3. It is acceptable to reduce the price. After all, cars are consumer goods. If you buy it, it means that you recognize its value, so whether it is price increase or price reduction, it will not affect the overall product experience.

Most consumers say they don't care about reducing prices.

With the communication with the sales consultant in the store, why not look at the passers-by watching the car in the store or the potential customers on the Tesla model? What's the attitude of reducing prices? To this end, the author randomly asked several people in the store what they think of this Tesla model. 3 The attitude of price reduction is as follows:

Passerby A: For those of us who are going to buy a car, losing it is a good thing.

Passerby B: It's none of my business to reduce the price or not. Cars are something to buy early and enjoy early.

Passerby C: I know about the price reduction, but it seems that the configuration has been upgraded, which is a good thing for people who haven't bought a car yet.

Passerby Ding: With good price reduction, the price-performance ratio of electric vehicles will be higher and higher. If you continue to reduce the price after buying it, you can only buy it early and enjoy it early. It doesn't matter without leeks. The key is enjoyment.

Owner A: I picked up the car on September 30th. As a result, the price was reduced in official website in June 1. Now the store has overcharged me for free for three years. Although I still feel a little uncomfortable, there is no need to return the car. Just use it.

Owner b: I used to be a Mini owner, since I bought the model? After three years, all aspects are satisfactory. Now there are a lot of charging piles, and the battery life of more than 400 kilometers in the urban area is enough, and the control is much better than the Mini. In addition, even if Tesla reduces the price, there will be no "cheat people" phenomenon like other 4S stores in the terminal-because the price is transparent, you only need to buy another insurance, and there is no extra cost. This is better than most traditional fuel vehicles. Is there less routine in 4S traditional stores?

Judging from the feedback from these potential customers and car owners, everyone's attitude towards price reduction is basically peaceful, and there is no online dissatisfaction or venting emotions at the store.

Let's talk about it finally.

Through this shopping trip, the author found that, in fact, domestic Tesla models? The price reduction has little impact on the owners who have already bought cars, and has little or no impact on the existing car customers. Even if it is a domestic model in the future? 3 will continue to reduce prices. Should they buy or are they willing to buy? After all, buy early and enjoy early Even if Tesla is sprayed everywhere to cut leeks, it can't stop them from really wanting to buy domestic models. 3 of consumers.

In addition, from the product point of view, domestic Tesla does have many advantages in terms of control, cruising range and overall product strength in the price range of 250,000-350,000. For example, the driving control level is indeed better than that of some new domestic car-making forces, and even better than that of some traditional fuel vehicles. On the other hand, what about domestic Tesla models? 3. The price reduction not only makes the new forces of making cars have a sense of urgency, but also puts a lot of pressure on many joint venture car companies that produce traditional fuel B-class cars.

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