On the success of famous products

The success of famous products, to some extent, reflects the rise of high-quality China manufacturing.

If the retail of goods is divided into several stages:

? The first stage is all kinds of low-priced goods, such as Wal-Mart.

? The second stage is the rise of online, such as Taobao. Shopping is more convenient at this stage, and many small commodities that are not easy to buy offline can be bought online, and the price is cheap.

? The third stage is about brand and product personalization. At this stage, people's demand for goods is no longer just a simple basic demand, and people begin to pursue individuality, quality and high cost performance when buying goods.

The rise of famous products lies in their keen grasp of the third stage. When shopping, people begin to pay attention to quality and cost performance. They should not only have good design, but also good quality and shop around.

Explosive brand products don't necessarily have many categories, such as Apple mobile phones, which are black and white from the beginning.

At this stage, people are pursuing the product itself. A good product can not only meet the basic needs, but also reflect the spiritual needs of users in the design.

High-quality products are not gorgeous, simple and quiet.

Globalization perspective

In the third stage, we need to have a higher vision to gain insight into the needs of consumers. The founder of Mingteyoupin drew his eyes to the whole world, and realized the consumer's demand for goods at this stage.

And take the global store opening route from the beginning.

Can open so many stores in a short time, its core also lies in its joining mode, * * * enjoyment mode, people who join know that the store site has funds, while famous brands enjoy their products, channels and management.

This not only satisfies the localization of store management, but also allows brand managers to focus on their own advantages, namely product design and production, channel advantages and supplier management.

Concentrate

No matter how strong the ability is, it is difficult to succeed without concentration.

Dong Mingzhu is good at manufacturing, but Gree's mobile phone is not successful because it is not focused.

Zhou is good at the internet, and Gree's mobile phone is not successful because it is not focused.

Lei Jun is good at software and the Internet, but he has also achieved great success since he set foot in mobile phones, because his allin went in and focused on mobile phones.