How telemarketing follows up with customers.

How telemarketing follows up with customers.

Of course, in the process of customer follow-up, a long and happy process may consume a lot of energy, but through your own efforts, you finally reach a deal with the customer, and your sense of accomplishment is far higher than that commission. The following are ways for telemarketing to follow up with customers.

Telemarketing 1 Ways to follow up with customers First, before following up.

Before you follow up, you should be prepared from the first call. For example, at that time, customers were very interested in products, but for various reasons, they had to hang up at that time. At this time, you can make an agreement with the customer on how often to call the customer, so as to avoid other things that will affect the customer next time and cause the customer to lose.

Adjust your state of mind before making a phone call, and review what you want to link to last time, and how to communicate with customers this time, and if there is any problem with the communication method.

Second, follow-up.

Although it is not the first time to call, it still needs a good start. Moreover, because we also need to know the general information of customers through previous calls, we need to set targeted words according to this information in the conversation, such as addressing customers according to their age, position, name and other information.

Third, follow-up

There are three situations here, success, failure and uncertainty. Sales success is only the beginning of sales, so we should start to maintain the relationship with customers. You can't guarantee whether customers will need products in the future, or whether there are potential customers waiting for you to develop them.

Why there are still failures and uncertainties. Failure means that customers have no demand for products at all. You can leave a good impression on customers and contact information without disturbing them. To be sure, it has not been sold successfully, but the customer is interested in the product, so you can start preparing for the next follow-up.

The way for telemarketing to follow up with customers is 2 1. Don't send messages on WeChat group. This is mainly because I don't want to interfere with the customer's information and let the other party block me. As the saying goes, things are scarce, and information is sent at a critical time, which can better reflect its importance and urgency.

Of course, I don't send messages in groups, and I don't want to waste time editing. If I want to send a blessing message before some festivals or weekends, I usually send it to important customers by name through SMS at a fixed time instead of WeChat, as my master said.

2. Enrich the content of friends circle and attract customers with content. At work, it is very important to use an independent micro-signal to maintain and follow up customers and create the content value of friends circle. It really takes some time to operate this I recommend my sales friend to read Mr. Gong Wenxiang's book. He has done a good job in this respect, and his book is also very enlightening, which is of great help to my practical work.

Running a circle of friends requires your execution. Make sure you don't send at least 1 attractive messages every day, edit the content with your heart and map it with your heart. A message can convey the positive energy of a company, product or individual. Don't just say it emotionally. Again, information should not be flooded, it should be valuable and readable, and it should not cause others' disgust and visual fatigue. Be really careful.

3. Don't spend too much time chatting with customers on WeChat. If there is something important, communicate directly by telephone, so that it will be done in a few words, saving time and efficiency. If I send messages one by one on WeChat, I have personal experience, which is really inefficient and particularly time-consuming. Because we are engaged in project sales, after adding customer WeChat in the early stage, we need to visit customers face to face frequently in the later stage, so this may have applicable boundaries. Sales friends can master flexibly according to their own work content.

4. Understand the customer's personality and preferences. By observing the content of the customer's circle of friends, it is convenient for better follow-up in the later period. I usually pay attention to the content published in my circle of important customers' friends, and I will like it or comment with my heart when necessary, but this is not very frequent, maybe once a week or once every two weeks. When formally meeting with customers, I will also mention some contents in the circle of customers' friends when necessary, and make some comments or praises on the spot appropriately, in order to send a message to customers: I care about you very much!

The method of following up with customers through telemarketing 3 1. Contact frequently after the transaction.

Closing a deal is not the end of the sale. A successful salesperson should always remember the truth that having a loyal old customer is much better and faster than developing two new customers.

After the transaction, you should call at least three times. Choosing the right time to call customers will not only arouse customers' resentment, but also enhance their feelings with customers.

The first follow-up call of telemarketers should generally be about 10 days after the transaction, asking whether the customer needs guidance;

The second follow-up call is suitable for about 20 days after the transaction to ask the customer if there are any unexpected problems, which can improve the customer's trust in the company;

The third follow-up call about 30 days after the transaction is most appropriate to ask the customer if there are other requirements.

The reason for calling customers three times is that it has two advantages: improving customers' goodwill and trust in sales staff; Customers may help you provide other new customers.

In fact, customers buy not only products, but also the earnest attitude and enthusiastic service of telemarketers.

2. Information transmission

In addition to telephone follow-up, communication methods such as WeChat, SMS and email are also better ways to follow up.

For telemarketers, telephone is the main sales tool, but other auxiliary tools are also needed. It is best for telemarketers to continue their follow-up work in the form of WeChat or SMS. Its form is as follows:

Hello, Mr. Wang, thank you for taking my call in your busy schedule. I sincerely appreciate your cooperation. I will call you again in 10 days to find out the usage of your products.

In practical work, salespeople can write more contents in their letters to customers according to different situations to enhance mutual communication.

This is not only to thank customers, but also to pave the way for our next work. If the salesperson has never met the customer, you can test whether the other party is willing to meet in the data.

If the salesperson has delivered the goods to the customer, he can also make an appointment to call the customer next time to make the customer ready.

Step 3 keep your promise

Calling and sending messages are both ways to communicate with customers. In addition, telemarketers should use practical actions to make customers truly feel your sincerity, that is, salespeople must honor their promises.

Salespeople must not have any luck, and the idea of "almost enough" must not exist. The ancients said, "A word from a gentleman is a promise that cannot be recalled."

4, the sale can't be right.

Many telemarketers think it is unnecessary to follow up those customers who have not made a deal. It is a waste of time and emotion to follow up these customers.

However, there is an old saying in China: Business cannot be right! For customers who have not made a deal, they should not keep in touch with each other, because even if there is no product he needs this time, there may be one next time.

In the actual sales process, telemarketers should have the spirit of perseverance, as the saying goes, "sincerity can make a stone break."

5, a good horse will eat grass back.

Facing the fierce market competition, telemarketers must have a series of abilities to adapt to the rapid changes in the market. If the market is compared to a desert, then salespeople need to be good at surviving in the desert.

For telemarketers, storing energy means having your own old customers. When a salesperson calls a new customer for the first time, he may encounter many obstacles, but calling an old customer will be very different.

If all the services provided by telemarketers in the first contact with customers are in place, then customers will not have any rejection and are likely to expect a new generation of products.

In this way, the customer will not only accept the salesperson and his product, but also recommend the salesperson or product to other potential customers.

If the market is compared to a desert, then the old customers are equivalent to many "pumps" established by professional salespeople in the desert of the market, and the lubrication of a bottle of water is the timely follow-up service.

Through follow-up, telemarketers can squeeze a steady stream of water from the "pumps" of old customers calmly.

The principles of customer development include the following six aspects:

Arrange a certain time to develop new customers every day;

Call more;

The telephone content should be concise and to the point;

Continuously follow up new and old customers;

Anticipate the consequences from the beginning;

Don't give up after rejection.

6. Create customer files

Everyone's energy is limited, and it is impossible for a salesperson to remember all the information of all customers. Maybe the salesperson can really write down the customer's voice and name, but a really good telemarketer not only remembers the customer himself, but also remembers the products and other related information.

For example, when does the customer place an order, what kind of goods to order, how many goods to order, what is the purpose of the customer's call, and so on.

Therefore, when contacting a customer for the first time, whether the salesperson calls the customer on his own initiative or the customer calls the salesperson, the salesperson should record the customer's information on the customer data. Then record and organize important information.

Moreover, in the process of sorting out, the sales staff should also analyze their gains and losses in this sales in an all-round way, adjust the sales plan at any time, and ensure that they can better complete the task in the future.

Especially when a customer who has never bought a product calls, this call is very important and may be a rare sales opportunity.

If the salesperson handles it well, the customer may buy the product; If you don't handle it properly, you may lose this customer forever. If a customer who just bought a product calls, it is usually to ask about the use of the product, and the salesperson should be prepared to handle the objection.

The follow-up process itself is a tedious task. Establishing customer files and recording the development process of customers is helpful for sales staff to communicate with customers, thus increasing the chance of clinching a deal.

7, left ten right ten, easier said than done.

There is a rich man in Hong Kong who started from the insurance industry, made a fortune and turned to invest in real estate. Now he has become a rich man.

His selling habit is to visit 10 people every day and put 10 copper coins in his left pocket when he goes out. Every time I visit a customer, I put a copper coin on the left in my right pocket, and so on. I work nonstop from left to right every day, and finally I have achieved amazing results and accumulated great wealth.

When someone asked him to give a speech and talk about the secret of his success, he did not hesitate to make his work habits public. One of his friends laughed and said that he shouldn't tell this secret to others, because once everyone knows this secret and imitates it, they will compete with him to perform.