Why was the Qiao Family Courtyard delisted from the 5A scenic spot before?

Price fraud, tampering with ticket prices, unclean sanitation, damaged facilities, serious decline in service quality, lack of tour guides, doctors and security guards, serious security risks, and serious degradation of service functions.

Qiao Courtyard has fallen from five-star to sporadic, mainly due to substandard hardware, many complaints from tourists, insufficient service level and insufficient operational capacity.

I have been there, lacking core competitiveness, and I feel deserted and the surrounding facilities are not perfect.

I'm glad to answer this question. The delisting of Qiaojia Courtyard can be said to be a major event in the 20 19 tourism industry. To say why it was delisted, we must first talk about the rating system of A-level scenic spots in China. The grading system of scenic spots in China began in 1999, and the first batch of A-level scenic spots was officially announced in 20001year. At that time, the highest grade was 4A. In 2005, the highest level of scenic spots was raised from 4A to. There are a series of criteria for evaluating A-level scenic spots, including tourist transportation, sightseeing, safety, health, post and telecommunications services, shopping, management, resource and environmental protection, resource attraction, market and tourist satisfaction. After being rated as an A-level scenic spot, the tourism administrative department will conduct re-inspection and unannounced visits every year. Once the existing standards are not met, it is required to rectify within a time limit, lower the level, and then delist. This time, the Qiao Family Courtyard is a serious problem, and it can no longer be an A-level scenic spot, so it was delisted.

In 2002, the Qiao Family Courtyard was rated as a first-class scenic spot, and the application for 5 years began on 20 1 1. After three years' efforts, Qiao Family Courtyard was officially rated as a 5A-level scenic spot on 20 14. In just five years, what happened to the Qiao Family Courtyard and was delisted?

The circular of the Ministry of Culture, Tourism and Tourism only mentions that the examination and inspection are seriously substandard or have serious problems. What's the problem? It was not mentioned in the bulletin, but one or two things can be heard from the impressions of tourists who have been there: high tickets, commercialization, outdated facilities, lack of services, chaotic management and so on. Since 20 yuan, with the continuous improvement of the level and the increase of tourists, the ticket price of the Qiao Family Courtyard has soared to 138 yuan. At the same time, the corresponding service disappeared while the ticket price increased, and the scenic spot guide card was blurred. To enter the scenic spot, you need to walk through the commercial street full of booths, and there are booths everywhere in the scenic spot, which seriously affects tourists' sightseeing. The deep-seated reason is management problems. With tourists in the scenic spot and word of mouth, the first thing to do is not to do a good job in service and improve facilities, but to make money and increase tickets. Good 5A-level scenic spots are filled with smoke and commercial atmosphere, and it is only a matter of time before such scenic spots are delisted.

I hope that the local government and operators can learn from this delisting incident, scrape the bones and heal the wounds, reopen it, and give visitors a clean Qiao Family Courtyard.

On July 3 1 day, the Ministry of Culture and Tourism issued an announcement to deal with seven 5A-level scenic spots that were seriously substandard or had serious problems. Among them, Qiaojia Courtyard Scenic Spot in Jinzhong City, Shanxi Province was given the treatment of canceling the quality grade of the scenic spots!

The full text is as follows

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In order to strengthen the quality management of tourist attractions, improve the quality of tourist attractions, and purify the tourism consumption environment, the Ministry of Culture and Tourism decided to re-examine and check the quality grades of tourist attractions according to the national standards of China (GB/T 17775-2003) and the Measures for the Management of Quality Grades of Tourist Attractions, and according to the results of the annual review of 5A-level tourist attractions.

(1) Give the Qiaojia Courtyard Scenic Spot in Jinzhong City, Shanxi Province the treatment of canceling the quality grade of tourist attractions;

(2) informed criticism ordered a scenic spot in Shenyang Botanical Garden, Liaoning Province, Yandang Mountain in Wenzhou City, Zhejiang Province, Yuntaishan Mountain in Jiaozuo City, Henan Province, Yannanfei Tea Farm in Meizhou City, Guangdong Province, Emei Mountain in Leshan City, Sichuan Province, and Shilin Scenic Spot in Kunming City, Yunnan Province to be rectified within a time limit of 3 months.

It is hereby announced.

Ministry of Culture and Tourism

2065438+July 3, 20091

The Road of "Popularization" of Qiao Family Courtyard

The Qiao Family Courtyard, also known as Qiaojiabao Village in Qixian County, Shanxi Province, was built in 1756 nave. The whole courtyard is double-shaped. 1985, this ancient house became the Qixian Folk Museum.

1 986165438+1October1officially opened to the public.

199 1 the film "Raise the Red Lantern" was a great success. It hung the red lantern in this house in the hearts of the people of China, and became a symbol of the Qiao Family Courtyard, making it famous at home and abroad.

In 2006, the TV series "Qiao Family Courtyard" was broadcast on CCTV, which made the Qiao Family Courtyard an instant hit. Domestic and foreign tourists who once became synonymous with Shanxi merchants' courtyards all over the country flocked to become online celebrities.

201165438+On February 8th, Qiao Family Courtyard began to declare the 5A-level scenic spot.

According to the data,

The establishment of the 5A-level scenic spot of Qiaojia Courtyard Cultural Park lasted for three years, with a cumulative investment of 850 million yuan. Renovate Baoyuantang and Ningshoutang scenic spots, build new tourist centers, archways and landscape avenues, build ecological parking lots, build Changyuanhe National Wetland Park, complete the relocation of Qiaojiabao Village, and build the digital information system of Qiaojiabao Courtyard.

Online tour guide system, intelligent travel channel, traffic management system, etc.

2014165438+128 October, Qiaojia Courtyard Cultural Park was rated as a national 5A-level tourist attraction by the National Tourist Attractions Quality Rating Committee.

The dispute over the Qiao Family Courtyard started from July 1 and 20 15. The ticket price of Qiao Family Courtyard is tentatively set at 6 1 yuan/person, but the new ticket price policy will be implemented from May 18 and 20 17!

In fact, the reason is very simple, that is, these scenic spots are not worthy of the name, too commercialized and have low management level. The scenic spot does not really reflect the local cultural characteristics and cannot adapt to the 5A quality level of the new era, so it will be delisted. I hope my answer can help you.

20 14 of Qiao Family Courtyard was rated as 5 A scenic spot. Because (red lanterns are hung high), (Qiao's courtyard), and many other film and television programs are shot here. The Qiao family's fame is too great, which shows that tickets are expensive and commercialized, and artificial expansion of scenic spots makes up for it. Add dirty, messy, poor and 188 bad reviews. Joe's compound can't meet the five A standard, and there are serious problems. So I was removed from the list.

Joe's compound service is not up to standard and is over-consumed. Poor hygiene, hardware can't keep up.

Poor service, charging everywhere.

The Qiao Family Courtyard was delisted for several reasons: 1, and the type of tourism products was single; 2. Excessive commercialization; 3. There are some shortcomings in transportation and sightseeing; 4. Insufficient investment in safety and health; 5. There are defects in resource protection; 6. The comprehensive management of scenic spots needs to be improved.