Taobao 20 19 new rules

Article 1 These Rules are formulated to enable users to enjoy a better, safer and more reliable business environment and trading experience, promote the collaborative governance of online and offline integration, and optimize Taobao platforms, including Taobao (domain name is taobao.com), Tmall (domain name is tmall.com), Juhua (domain name is juhuasuan.com), Zhu Fei (domain name is alitrip.com, fliggy.com and feizhu.com) and other websites and client ecosystems.

The basis of the second rule

(1) The law stipulates the legal rights and obligations of all parties in the Taobao platform ecosystem according to the E-commerce Law of the People's Republic of China, the Cyber Security Law of the People's Republic of China, the Law of People's Republic of China (PRC) on the Protection of Consumers' Rights and Interests, the Measures for the Administration of Online Transactions and other relevant normative documents (hereinafter referred to as "legal provisions"), which is the formulation and revision of Taobao platform rules.

(II) Standardizing the relevant agreements of Taobao platform as legal documents defining the rights and obligations of Taobao and its members is the normative basis of Taobao platform rules.

(III) Conceptual basis All parties in the Taobao platform ecosystem practice business ethics and social responsibility, * * * win, * * * govern the construction of Taobao platform, and develop in a self-disciplined manner. If it is not clearly stipulated in the law, the platform will continuously maximize the interests of all parties through useful exploration, which is the conceptual basis of Taobao platform rules.

Rule 3 Principle All parties in Taobao platform ecosystem respect and abide by the following principles: equality, voluntariness, fairness and integrity. The actions of all parties in Taobao platform ecosystem on Taobao platform shall not violate laws and regulations, and shall not violate public order and good customs.

Article 4 Applicable Objects The Taobao platform rules apply to all parties in the Taobao platform ecosystem, including users, members, buyers, sellers, other stakeholders and Taobao.

Article 5 Rule system and effectiveness The rule system and effectiveness level of Taobao platform are as follows:

(I) Rules System Taobao platform rules have the following rules:

1. Taobao platform general rules (hereinafter referred to as "general rules");

2. Specific rules and regulations formulated for Taobao platform member market management and violation handling, industry market management, marketing activities and other necessary matters include the corresponding implementation rules for further refining specific rules and regulations (hereinafter referred to as "rules and regulations");

3. Temporary announcement issued according to the temporary management requirements of Taobao platform.

(two) the "General Provisions" on the level of effectiveness, from its provisions; Where there are special provisions in rules, specifications or temporary announcements, those provisions shall prevail. Taobao platform rules are not stipulated, Taobao is based on legal provisions or related agreements.

Article 6 Rules and Procedures Taobao shall, according to the requirements of national laws and the needs of ecosystem development, carefully formulate or timely modify the rules of Taobao platform, and publicize them on the rules page of Taobao platform. These rules shall come into force as of the date of expiration of publicity.

The trading rules formulated or revised shall go through special public consultation procedures according to law and report to relevant functional departments.

Article 7 If the retrospective effect of rules occurs before the rules come into effect, the rules at that time shall apply; The new rules will apply to behaviors that occur after the rules come into effect.

Chapter II General Provisions on Membership

Article 8 All actions of members on Taobao platform must comply with national laws and regulations, rules and requirements of Taobao platform, and operate according to the corresponding page guidelines of Taobao platform.

Article 9 A registered member shall complete the registration according to the process and requirements of Taobao platform, and shall not modify the name of the member after registration.

Members can bind their member accounts with their Alipay accounts, and the bound Alipay accounts can be replaced if they meet certain conditions.

If the member account is not active, Taobao can recycle it.

Article 10 A certified member shall provide true and effective information of the member himself (including natural persons, legal persons and their responsible persons, unincorporated organizations and their responsible persons, the same below) according to the certification requirements of Taobao platform.

(1) The information that members should provide includes but is not limited to: personal identity information, effective contact information, real address, Alipay related information and other information to prove the authenticity, validity and consistency of identity. If the personal information provided by members is incomplete, invalid or possibly inaccurate, Taobao may not pass the authentication.

(2) In order to ensure the continuity, authenticity and validity of the member authentication information, Taobao can recheck the member information that has passed the authentication.

Eleventh information publishing members shall not publish the following information:

(a) Violating the basic principles stipulated in the Constitution;

(two) endangering national security, revealing state secrets, subverting state power and undermining national unity;

(3) damaging the honor and interests of the state;

(4) Inciting national hatred and discrimination and undermining national unity;

(5) sabotaging the state's religious policy and propagating cults and feudal superstitions;

(six) spreading rumors, disrupting social order and undermining social stability;

(7) spreading obscenity, pornography, gambling, violence, murder, terror or abetting a crime;

(8) Insulting or slandering others and infringing upon their legitimate rights and interests;

(9) Fraud, falsehood, inaccuracy or misleading;

(ten) other violations of laws and regulations, social ethics or according to the relevant agreement of Taobao platform, Taobao platform prohibits information management rules, etc. Are not suitable for publishing on Taobao platform.

Article 12 Trading members shall abide by the requirements of the trading process of Taobao platform to conduct real transactions. When a member has a dispute in a Taobao platform transaction, he can request dispute mediation service from Taobao, and Taobao can request the buyer and the seller to provide relevant certification materials as appropriate, and handle it according to the Taobao platform dispute resolution rules.

Article 13 Evaluation members shall reasonably use Taobao evaluation tools, among which those who use Taobao evaluation tools must abide by Taobao evaluation standards and other relevant regulations, and those who use other Taobao evaluation tools must abide by relevant rules and regulations.

Chapter III Seller's Clauses

The first section Taobao seller regulations

Article 14 Only after opening a store and quitting membership meet the relevant conditions can we create a store or change the business entity of the store according to the process set by Taobao. Under normal circumstances, as a seller, a member can only open one store, and an honest seller with certain sustainable operation ability and certain operating conditions can enjoy the right to open multiple stores.

If the store has no goods for sale within a certain period of time, Taobao can publish the store.

The seller can cancel the store through the process set by Taobao. Before the store is cancelled, it must fulfill the transaction guarantee obligations such as delivery, return and exchange, and handling rights protection complaints.

Fifteenth qualification record sellers should submit qualification materials in accordance with the requirements of relevant rules and regulations when publishing information on goods or services that need access, and record or review them through Taobao.

Article 16 Information and Quality The information of goods or services released by sellers must comply with the Provisions on Price Management of Taobao Platform, the Provisions on Commodity Brand Management of Taobao.com and other relevant provisions.

The seller shall ensure that the goods or services it sells can be used normally within a reasonable period of time, have the required performance and meet the standards indicated on the packaging instructions. , and there is no risk of endangering personal and property safety, and bear corresponding responsibilities for the quality of goods or services sold by them. Taobao can conduct random inspection on the goods or services sold by its sellers according to the Standard for Sampling Inspection of Taobao Commodity Quality.

Seventeenth trading performance and service guarantee members can choose the trading method according to Taobao's requirements and actual needs.

The seller must fulfill the promise of transaction or service, including timely delivery within the stipulated and promised time limit (except in special circumstances) according to Taobao rules and his own promise.

The seller shall protect the legitimate rights and interests of the buyer, provide consumer rights protection services, and abide by the relevant provisions such as "Taobao returns for seven days without reason".

Eighteenth marketing sellers to participate in Taobao marketing activities must abide by the "Taobao marketing activities norms" or the corresponding marketing rules and other relevant provisions.

Nineteenth industries and characteristic markets Taobao sellers in specific industries or characteristic markets must abide by the Regulations on the Administration of Taobao Industry and the Regulations on the Administration of Taobao Characteristic Markets.

Section 2 Other Taobao Platform Sellers

Twentieth other Taobao platform sellers Tmall merchants, flying pig merchants and other Taobao platform sellers must abide by the corresponding rules of Tmall, flying pig and other corresponding platforms related to the content in the first section of this chapter.

Chapter IV Provisions on Other Roles

Twenty-first users of supply and marketing platforms shall abide by the Regulations on the Administration of Supply and Marketing Platforms and other relevant provisions.

Article 22 The users and suppliers of Taoxiaopu platform shall abide by the Management Specification for Taoxiaopu Platform Suppliers and other relevant regulations, and the main body of Taoxiaopu store shall abide by the Management Specification for Taoxiaopu and other relevant regulations.

Twenty-third service market users should abide by the "service market management norms" and other relevant provisions.

Twenty-fourth Ali auction platform users Ali auction platform users should abide by the "Ali auction platform management norms" and other relevant provisions.

Twenty-fifth idle fish users idle fish users should abide by the "idle fish management rules" and other relevant provisions.

Article 26 Ali Creation Platform Users Ali Creation Platform users shall abide by the Management Rules of Ali Creation Platform, Taobao Live Platform Management Rules, Ali Creation Platform Organization Management Rules (applicable to MCN institutions), Ali V Task Platform Management Rules, Ali V Task Platform Dispute Handling Rules and other relevant regulations.

Article 27 In order to meet the needs of other users and continuously improve the user experience, Taobao platform may launch new markets and services from time to time, and users of the corresponding markets and services shall abide by the relevant agreements and rules published and effective on the Taobao platform rules page.

Chapter V Market Management and Violation Handling

Article 28 Risk behaviors and illegal behaviors of Taobao members shall be handled in accordance with the Regulations on Market Management and Illegal Handling of Taobao, and other Taobao platform members shall be handled in accordance with the relevant rules of their platforms.

Chapter VI Supplementary Provisions

Article 29 These Rules shall come into force for the first time on May 6, 20 19.

Article 30 "above" in Taobao platform rules includes this number; "The following" in Taobao platform rules does not include this number.

Article 31 The "day" in Taobao platform rules is calculated as 24 hours.

Appendix definition

1. Users refer to users of various services of Taobao platform. Users can browse related information of Taobao platform without registering.

2. Members refer to users who have signed service agreements with Taobao and completed registration procedures, including natural persons, legal persons and unincorporated organizations with equal civil subjects.

3. Buyers refer to members who buy goods or services on Taobao platform.

4. Sellers refer to members who have successfully opened stores on Taobao platform and engaged in business activities of selling goods or providing services.

5. Other stakeholders refer to individuals or organizations that have a certain relationship with users of Taobao platform, such as intellectual property rights holders, users of supply and marketing platforms, users of service markets, content creators and institutions.

6. Taobao, a single or collective name of Taobao platform operators, includes Taobao operator Zhejiang Taobao Network Co., Ltd., Tmall operator Zhejiang Tmall Network Co., Ltd., poly-cost-effective operator Zhejiang Tmall Network Co., Ltd., flying pig operator Hangzhou Mei Tao Aviation Service Co., Ltd., etc.

7. Intellectual property rights holders refer to natural persons, legal persons or other organizations that have intellectual property rights such as trademark rights, copyrights and patents according to law.

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