How to promote the notes of Xiaohongshu

Xiaohongshu is very popular now, and major beauty, FMCG businesses and brands are taking the lead in promoting Xiaohongshu. But many operators will be more worried about why what they do has no effect. The little red book notes sent are not ranked, and there is no chance to make the brand or product words popular. What caused this? Bole network media believes that there are many reasons, mainly because you have not mastered the ranking mechanism and principle of Little Red Book Notes, and have not actually tested the operation according to the principle of ranking mechanism.

First of all, when publishing, Bian Xiao suggested that original content must be published. The overall non-original content of the notes will affect the account exposure, and it is not recommended to include some non-original content of graphics and texts (the brand's own official website picture is an original picture ~).

Secondly, you can't include other platform watermarks or information in published articles or pictures, such as Tmall promotional information and JD.COM watermark information. I believe that many platforms are actually like this. The auditor will directly brush it off for you. If you want to form more transformations, you can insert official goods or store links in your notes or interact with users.

Finally, the uncomfortable contents in the first picture: such as skin defects, obesity and close-ups of naked bodies. Don't touch the controversial content and the content related to discussing fakes and distinguishing between true and false. If it is hard and wide, you need to add keywords such as brand gift.

What specifications should I pay attention to when publishing notes? Let's talk about how the most important little red book notes are ranked first. Many people often ask me on WeChat. Next, I will talk about the ranking skills of the little red book notes in three parts:

First, make keyword layout.

The title of the article must have keywords;

Secondly, the theme of the whole article must be written around this keyword, not around multiple themes, wholeheartedly!

And in the picture, try to add keywords related topics at the end.

Second, do a lot of interaction.

We should be able to see that the basic interaction at the top level is very large. The better the interaction, the more users like it, and the little red book platform will give it weight and the higher the ranking.

In the comments on Little Red Books, the weight of comments is the highest, and there are also skills in comments. Try to use this keyword to comment on the copy and improve the keyword density, which is also an important factor that affects the ranking of the notes in Xiaohongshu.

Third, engage in high-quality accounts (high weight)

Everyone should know that the account number of Xiaohongshu is graded. The time of registration, the number of notes published, the number of fans, comments and likes will all affect the promotion of account level. The higher the level, the more recognized the platform, and the more green it will be. The level of notes can be displayed in the front.

Therefore, many businesses will choose to find someone with a large fan base to send notes on their behalf, which will not only allow fans to see more notes, but also have a good keyword ranking.

The above are the key word ranking skills of Little Red Book Notes. As long as these principles and mechanisms are followed, the content is rich and attractive, and there is no worries about ranking and exposure.