A great girl, how to do the WeChat business well? How to successfully establish a circle of friends

A journey of a thousand miles begins with a single step

A great girl, how to do the WeChat business well? How to successfully establish a circle of friends

A great girl, how to do the WeChat business well? How to successfully establish a circle of friends

A great girl, how to do the WeChat business well? How to successfully establish a circle of friends

In fact, to do a good job in emotional marketing of WeChat is to remember that everything is people-oriented, find a good foothold, find your own differentiated advantages from others, infinitely enlarge this point, and face users with an emotional and sincere attitude.

Establish your own reputation in the circle of friends, win the reputation in the early stage, win everyone's trust, and lay the foundation for subsequent sales. In short, repeat simple things and do them with your heart, and you will succeed. +wei: wahao 〈 568 ↓ Remove the special characters and read them together.

Are you posting the content of WeChat friends circle every day, but the effect is always unsatisfactory? Many WeChat merchants publish content in the circle of friends, which is either full-screen advertisements to show off their rich income or chicken blood to increase users' sense of urgency. If it was a few months ago,

This way may attract some users, because there are fewer people who just started to do WeChat business, and people are always willing to accept new things.

But what about now? Wechat business has been flooded. When I brush WeChat every day, I can only be blocked by my friends. Most of the remaining friends are basically doing WeChat business like you. In this era of serious information surplus, even you will feel bored?

So how can we stand out from many WeChat businesses?

Therefore, the first step is to have a clear understanding of WeChat marketing. Wechat itself is a small circle based on emotion, reputation and life needs. The word "circle of friends" is obvious enough. Since we are friends, we should show our life.

Identity is real enough. Let others appreciate you, be willing to approach you, and think that you are an emotional person with taste and life. It represents a kind of positive energy, which makes friends feel comfortable when they see your circle of friends, or suddenly enlightened, not one.

Boring Wechat business who only brushes advertisements.

Of course, at present, many WeChat merchants think that doing a good job in circle of friends marketing is to continuously improve their exposure. In fact, it is understandable to improve the exposure rate, but we can't simply think that brushing full-screen advertisements will help improve marketing quality. Once you can't hold it,

Flooding the screen will only be disgusted by more and more people. This should not be my original intention at first, right?

So how do you send it? The following is a summary of the method, and the effect depends on your implementation ability.

1. What is emotional marketing in a circle of friends?

Idea: Emotional marketing starts from consumers' emotional needs, stimulates and evokes consumers' emotional needs, induces consumers' spiritual voices, integrates emotions into marketing, and makes emotional marketing win ruthless competition.

Wechat is easier to conduct emotional marketing, because the essence of doing WeChat business is people-oriented.

The current WeChat consumer shopping is actually more inclined to an emotional satisfaction and psychological recognition. Because the essence of WeChat business is people, everything is people-oriented. Therefore, to do WeChat business, we must first market people.

In order to better market products. This explains why the conversion rate in WeChat business is always unsatisfactory, although there are hundreds of users at present. Because others don't know you at all and don't trust you.

If you can't see the reality, how can you accept the products you recommend?

2. How to do emotional marketing in friends circle?

1: Personal information

Personally, I don't agree to put product names on personal nicknames, avatars and signatures. Just show your true self. If you don't feel photogenic, get a glamorous camera, which can also appear in the back and side face to keep a sense of mystery.

At least this will not make users feel that chatting with you is like chatting with a bunch of lifeless products. How do you make others feel about the product? How can you trust feelings if you can't have them?

Accept you? The essence of marketing is to forget about products and start from people.

We are not selling products, but ourselves.

2. Publish life information.

Publish your personal photos, party photos, photos of going out to play, and photos with everyone. I advise everyone that the photos taken should be tall, tasteful and sunny. Anyway, it just makes people think that you are

A living person with taste, your life is what others yearn for.

3. Easy and humorous interaction, arousing emotions and life.

Initiate a topic to arouse people's curiosity, and map their life needs and emotional needs according to their own life experiences or hot news on the Internet or the issues and opinions that everyone is most concerned about in today's life.

Creating emotional outlets for them through topics has achieved interactive effects. And these can be made into an activity, so that friends in the circle of friends can participate. If well planned, it is easy to achieve the effect of fission. And it will instantly close the distance with the user, thus creating a sense of trust.

Tip: If you are not a friend in WeChat, you won't see each other's comments. You can reply to yourself like this and tell another friend when you reply. For example, "Haha, XXX,

You are wrong, the next one will be connected. This will make some onlookers think that you are very active and authentic, and it will highlight that you have many friends and good communication relationships. If a person has many friends, his personality will not be much worse. And after the event, we can also launch a selection campaign to let everyone participate again and emphasize the sense of participation again. And when the prize of the activity is delivered to the winner, let him send a message in the circle of friends, then intercept the picture and send it to the circle of friends with his own words.

4. Emotional communication with users.

When chatting with users, don't try to sell products. Think about it from another angle. If I were the other party and got involved in the product without a few words, would you continue to talk? Do WeChat emotional marketing one

You must know how to put yourself in others' shoes. Suppose you are given a role, such as a married mother, then what can happen with her? We should grasp several key points of her, and then break through them one by one to generate mutual trust.

For example, talk about children's diet, health, education and other topics of mother relationship.

5. Relevant professional knowledge

People always want something valuable to themselves, not a bunch of nonsense. So you can often send some professional knowledge on how to help yourself stay healthy and beautiful in your circle of friends.

For example, if you are a skin care product, you'd better know some skin care knowledge and become a skin care expert. Often send some skin care knowledge in the circle of friends and help customers answer her questions professionally.

How to improve professional quality quickly? Very simple, when the customer asks you: What about skin allergy? You go to Baidu to search for relevant answers, and then organize your own language to reply. You can't answer without asking your customers some common sense.

Panic. Remember that emotional consumption is an emotional satisfaction and psychological recognition. When you help customers, customers more or less begin to recognize you and trust you. Remember, to do WeChat marketing, we must first forget the products and market good people first.

At this time, we are not selling products, but services.

6. Customize your own greeting cards.

Surprising friends is a very useful weapon to build trust and bring feelings closer.

Whenever there are some important festivals, select several important users to send exclusive greeting cards. According to the characteristics of users, make clever text planning and spend some time. Between people, still there.

In the virtual network, when you treat it sincerely, you will also get sincere returns. Assuming that your audience is mainly women, then grasp the characteristics of women: sensibility. In writing, it is accompanied by emotional words and background sounds.

Music arouses feelings with lyrical tone. I have tried to send it to several interested female customers, and the transaction rate in the future is very impressive. Later, I asked them how the deal was made. They said, in fact, trust in you is better than production.

I have a higher degree of trust in the product. I didn't expect you to give me such a unique gift with such care.

Greeting cards are actually a specific method of user experience, from which we can extend more unexpected and ingenious experiences.

How to become a marketer? I think the core is meticulous care for people. The greeting card method above is also equivalent to an unexpected intimate service and an unexpected experience, which is the real customer experience.