What do Amazon BD and LD stand for respectively?

Amazon LD, lightning trading spike activity.

Amazon BD and best deal are also spike activities.

the difference is

1.BD can be hung on it every day, once a week, and LD for six hours once a week.

2. Generally, BD needs to apply to the investment manager, and LD can participate as long as it is recommended by the background.

Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.

Extended data:

market strategy

Amazon's marketing activities are fully reflected on its website. Amazon's investment in marketing is also remarkable: for every 1 dollar, Amazon spends 24 cents on marketing and attracting customers, while traditional retail stores only spend 4 cents.

Amazon's marketing strategy mainly includes:

Product strategy

Amazon is committed to becoming the most "customer-centric" company in the world. At present, it has become an online retailer with the largest variety of goods in the world.

Amazon and other sellers offer millions of unique new products, refurbished products and second-hand goods, including books, movies, music and games, digital downloads, electronic products and computers, home and gardening products, toys, baby products, groceries, clothing, shoes, jewelry, health and beauty products, sports, outdoor products, tools, automobiles and industrial products.

At the same time, it is easy to see the contents and news of other pages in each page, classify different commodities, and implement different marketing countermeasures and promotion methods for different electronic commodities.

pricing strategy

Amazon has adopted a discounted price strategy. The so-called discount strategy is that enterprises give certain rebates on the original price of goods in order to stimulate consumers to increase their purchases. It makes up for the discount fee and increases profits by expanding sales. Amazon gave considerable kickbacks to most goods.

For example, in music products, it promises: "You will enjoy up to 40% daily discount on CDs, including up to 30% discount on Amazon 100 best-selling CDs (40% discount on CDs, including 30% discount on best-selling CDs)."

promotion policy

There are four common ways to promote sales, that is, the tools for enterprises to communicate with customers and the public. They are advertising, personnel promotion, public relations and business promotion. In Amazon's web page, except for the promotion of personnel, the rest are reflected.

Amazon's enjoyment does not necessarily lie in whether it has enough money to buy the books it wants, but in the process of selecting books. Holding a book in hand, looking at the beautiful cover and the introduction is often a great pleasure to buy books. On Amazon's homepage, this kind of fun will not be reduced except that you can't get the book directly.

Exquisite multimedia pictures, clear content introduction and book reviews by authoritative people can make people feel immersive.

The advertising position of the home page is also very reasonable, first of all, the best books of the day, then the introduction of the latest bestsellers, books recommended by book lovers, books by famous authors and so on.

There are not only a large number of multimedia advertisements on Amazon's homepage, but also its advertisements can often be seen on other related network sites. For example, in? Yahoo! You can see Amazon's advertisements by searching online for book websites.

Another major feature of advertising is its dynamic real-time performance. The advertising space that changes every day allows customers to know the latest publications and the most authoritative comments. Not only do advertisements change every day, but you can also read the news that they change every hour from "check out the Amazon hot 100". Update every hour. "

Amazon does its best to promote its outlets and constantly seeks partners.

Because there are many partners and middlemen, the convenience and shopping opportunities for customers to enter their outlets have greatly increased. It even generously promised that as long as you become a partner of Amazon, Amazon will pay 15% introduction fee for books sold at your outlets, regardless of whether it reaches a certain quota.

This is rare in other partnerships.

Amazon has set up a special gift page to prepare various gifts for adults and children. This is actually a commercial promotion activity of promoting strategy in value activities.

It attracts customers to buy our products for a long time by providing shopping vouchers or exquisite small gifts to customers of all ages. In addition, Amazon also gives discounts to customers who buy its products for a long time, which is also a commercial promotion measure.

Amazon's special gift page provides small gifts for online shopping customers (including adults and children), which belongs to both commercial promotion activities and public relations activities; But also do a good job in information communication between enterprises and the public. With an open mind, it listens to and collects the reactions of all kinds of public and relevant middlemen to the enterprise and its goods and services.

And provide information about the enterprise to them and the employees inside the enterprise, and communicate information frequently; The company also provides a page for customers who visit this website for the first time, providing customers with instructions on various online usage methods to help customers get familiar with it as soon as possible, which is also a way to do a good job in public relations.

(4) Amazon often exempts some customers from freight.

When the customer is on the university campus or the order is full.

(5) Amazon China has its own distribution center, which supports various payment methods. 99 yuan can enjoy free delivery service when purchasing qualified goods.

20 12,18 On June 8, according to foreign media reports, Forbes columnists Scott Rennie and Michael Cohen published in-depth commentary articles, in which they said that the rise of cloud computing technology will greatly change the user demand and market structure in the enterprise software field.

While some traditional software giants such as Cisco, IBM and Oracle Bone Inscriptions are studying this market, big companies such as Microsoft and Google have invested huge sums of money and started to compete for the dominant position in this market.

201212 In February, Chris Cardinal, managing partner of Synapse Studios, a Web development company, discovered a vulnerability, which obviously hurt Amazon more than its users. ?

As of Monday, Amazon's media relations department did not respond to this. Cardinal, who reported this in HTMList, said that his recent experience proves that Amazon needs to improve its security. "Obviously, Amazon has not substantially improved its authentication protocol."

Marketing tools

Open source and reduce expenditure: As mentioned above, the secret of Amazon's profit lies in the large purchase discounts and free delivery services provided to customers. However, this promotion strategy is also a double-edged sword: it increases sales and also generates huge costs.

How to digest the resulting costs? Amazon's approach is to spare no effort to cut costs in financial management: reduce expenses and layoffs, use advanced and convenient order processing systems to reduce error rates, integrate delivery, and save inventory costs. ...

By reducing the logistics cost, it is equivalent to getting more sales revenue with less promotion cost and then giving it back to consumers, thus winning more customers and forming an effective virtuous circle. Of course, this puts high demands on Amazon's cost control ability and logistics system.

In addition, while cutting costs, Amazon is also actively looking for new profit growth points, such as selling old and new goods for other businesses online, and cooperating with many businesses to sell its brand products to Amazon customers and collect commissions from them.

Amazon's customers can buy brands, commodities, original books, music products and other products of many merchants in one stop, which not only provides customers with more commodities, but also attracts many consumers to shop with its diversified choices and product information, and at the same time does not increase additional inventory risks, which can be described as killing two birds with one stone. These effective measures to increase revenue and reduce expenditure are an important guarantee for the success of Amazon's low-price promotion.

References:

Baidu Encyclopedia-Amazon